The moving industry is a large and rapidly growing entity, and this has been a trend for some time. With the relocation industry being as competitive and dynamic as it is, new moving companies keep popping up daily. However, merely starting a moving business does not guarantee success – far from it. To ensure the development of your moving business, you need to provide a constant flow of leads and a high conversion rate. Generating leads for moving companies is no simple matter and requires an organized approach that combines several marketing tactics and SEO strategies. Today, we take a closer look at some of those plans to help you find the best course of action for your moving business. And the process is practically the same, no matter if looking for local, long-distance, or international moving leads.
Why are leads so crucial to moving companies?
Unlike your typical e-commerce businesses that sell products, companies that sell professional services have a specific customer base. The unique thing about the users of moving industry services is that they don’t need them on a regular basis. Although people relocate each day, we are not talking about the same people, but different ones. That is why moving companies need to gather as many leads as possible. You need to look at each day as a make-it-or-break-it experience. Some companies opt for buying leads from others, but this can only lead you so far while affecting your budget. Instead, you need to develop a practical way to generate your own free moving leads for moving companies. And that is where you can come across many different tactics that movers take.
- Some companies will focus on moving company software solutions to aid them in generating new leads for their business.
- Other movers will be more oriented towards the different ways of advertising business – the marketing approach.
- And then you have those leads for moving companies that come from investing in responsive web design and SEO.
The smart decision here – take it all and put it together into one comprehensive strategy. That is the only way to tap into multiple sources of leads. And that is the approach that the biggest moving industry giants apply.
So, how to generate moving leads? In other words, how to promote a moving company?
First, let’s make it clear what a lead for a moving company (a moving lead) is actually. In marketing terminology, a lead is a contact that showed interest in relocation by contacting your moving company. So the lead is actually an e-mail or a phone number, commonly with short information on what were the interests at that moment. That way, you may contact them and offer your relocation services and professional consultation to a deeper extent. So that is an essential piece of information for your moving business. Therefore, here are a few pieces of advise you what movers marketing strategies, or, more precisely, digital marketing sources you can use to generate moving leads:
- Referrals – there’s no better marketing than a recommendation from a previously satisfied client or a website that guarantees for the quality of your services.
- Social media platforms – millions of people on social networks (FaceBook, Instagram, Twitter, LinkedIn etc.) any moment, making it an excellent place for marketing!
- SEM and SEO – search engines marketing strategies and search engine optimization of your website (most commonly – optimizing your website for Google).
- Email marketing – targeting new customers, re-targeting old customers and those that showed some interest in the past, etc.
- Other media channels – television, newspaper, radio, internet…
- Marketing through sponsorship deals – sponsoring individuals or organizations gives a moving company an excellent reputation.
- Partnerships and collaborations – partnering with other companies and individuals can open new doors and opportunities.
- Backlinks – enabling people to discover your business when visiting other websites is the basis of generating commercial leads for moving companies.
- Business listings – Your company info details. The more moving-related business directories have details about your company, the easier it is for consumers to find them, which gives them a strong signal of trust.
- Reviews – Rating of your company on different reviews websites. Consumers today react to positive reviews and a strong presence of businesses on industry-relevant websites.
The best sort of marketing is to get references
The most important thing, when it comes to effective types of brand development strategies, is to leave a good impression. And this impression starts with offering top-quality services but also includes professionalism, reasonable moving rates, excellent customer service, punctuality, etc. The more of these checkpoints you go through while helping people relocate, the more likely it will be for them to refer you to others. Powerful impressions result in generating free leads for moving companies. That can often mean having to follow up with clients and checking on the overall level of satisfaction they had for the moving services you provided them with.
Of course, another way to maximize the number of leads you get through this channel is through the introduction of a Referral program. For example, you could offer people a discount on their next move or storage rental rates for any referral they send your way. A simple yet efficient way to secure a steady flow of leads.
A strong presence on social media makes a substantial impact on potential clients
Creating leads for moving company isn’t that easy task. But with the presence and influence of social media today, it’s a lot easier than it used to be. Now, millions of people are in front of their computers, just waiting to be approached!
Of course, you need to bear in mind that this is not the reason they are on social media. But it has become one of the primary channels for influencing consumers. That is why social media marketing for movers can prove quite beneficial in terms of securing new leads. It doesn’t matter if you’re going to create a Facebook page or create a profile on Twitter or LinkedIn, or any other network. Any social media activity can prove beneficial for your moving business. Because all these platforms have become a source of information, much like search engines, but in a more casual way. And if you have interesting content to share, it makes getting the attention of others all the easier. At the end of the day, that is the basis of generating new leads.
SEM and SEO are great tools to generate leads for a moving company
Search engine marketing (SEM) means using paid ad words to generate moving leads to your company website, and by that directly to your moving company. These are advertisements that appear in the corner of the screen, calling potential clients to click on them and by that visit your web page. That is a proper marketing strategy. When someone is planning to move, he/she won’t refuse to receive some new information that might be helpful for the upcoming relocation. And when you generate this kind of leads for you, as a professional mover, you need another thing to do right. And that’s SEO.
Search Engine Optimization (SEO) means optimizing the content on your website for internet browsers. By doing that, you’re making an effort to appear on the first page of browsers when someone searches for various terms about moving. Also, when someone follows the lead to your moving company’s website from somewhere else besides browsers, you’re going to convince them that your moving company is quality moving service, giving them proper information about the moving. Therefore good enough to contact you for conducting their relocation.
Other media marketing channels – traditional ways of attracting people to hire your moving company
That is the ordinary way of advertising. It means creating written ads and publishing it in the newspaper. Also, this might be improved by creating written content fulfilled by video or sound, posting it online. (and outside of your website). Or otherwise making a somewhat stronger influence by having a radio commercial, being that people today buy newspaper a lot less than they listen to the radio.
The best, but probably the most expensive way of advertising and generating leads by using media, is TV marketing. Those commercials make the most substantial influence on the audience, being that they combine several elements of influences- sound, video, text, etc. The moving company leads generated this way tend to earn the highest value. Someone looking to move soon shall show great interest when seeing the commercial with that subject.
Sponsorship deals – great to generate leads for moving companies within the crowd supporting something
It’s great to be a sponsor of an organization or some object that many people love. For example, if you’re a sponsor of some sports club, fans of that club will be able to see your company logo and name, leaving them with the impression you need to win leads. As a result, your brand can stay in their subconscious when planning their next relocation. Who would they hire instead of the moving company sponsoring their favorite club? The same is true for music halls, historical buildings, cultural organizations, popular events, etc. You need to discover what part of the market you wish to conquer and choose the sponsorship deal that helps you the most in that intention.
Partnerships and collaborations – a great way of attracting commercial leads for moving companies
When you partner with other businesses in your area or that are connected to your industry, you can win some significant points. The “we scratch your back, you scratch ours” approach can really work out for both parties, so long as the initial organization is good. While your business partner sends moving leads your way, you can return the favor, or make other contributions to their company. It all depends on the type of companies or individuals you decide to partner with.
Building a proper backlink strategy can contribute to gathering moving company leads
The more places potential clients have to find your company, the better your chances of generating quality moving leads. Hence, building a strong backlink strategy can prove vital for the growth of your moving company. Not only does it help you gather leads for moving companies, but it can also increase the overall value and rankings of your website. The more quality backlinks you have on other websites, the higher the chances of potential clients discovering your company and reaching out.
Business listings and reviews – yet another way to increase presence in the eyes of moving leads
More and more consumers trust online reviews and company information before making a purchase. Therefore, businesses are forced to invest time and effort into their public profiles. What this means for your moving company is the increase of presence on business listings websites relevant to the relocation industry. By expanding your number of citations for your business, you can project your presence across the Internet. The other point of focus necessary for ensuring leads for moving companies is boosting positive reviews and testimonials of your company. People respond well to the words and opinions of others, thus giving way to higher chances of converting leads into moving jobs.
Summing up the importance of leads for moving companies
Marketing is the foundational tool necessary for business development. Movers Development knows this better than most companies. With the science of marketing, you can improve your company’s online ranking and value, while attracting more clients. However, the approach is not the same for all niches and businesses. The moving industry is probably in the highest demand for marketing efforts and tactics.
The reason for this is relatively simple. The number of professional moving companies goes beyond dozens of thousands, each competing on a local or national scale. And the best way to stay ahead of the competition is to secure more jobs for your moving company. People hiring moving companies create moving jobs. And to hire a moving company, they need to know about that company first. And to keep it in mind until the moving. That’s where marketing plays its part when it generates leads for moving companies. And leads are an essential resource for any growing business.
In the end, it’s essential to mention that the combination of the marketing approaches discussed above is the best solution for you. When trying to generate leads for a moving company, you need to put an effort. But in the end, it pays out.
