9 ways to improve your email marketing strategy - Movers Development

9 ways to improve your email marketing strategy

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If you want your blog and business to thrive, you need to have a mailing list. Not only have it, but you also need to take everyday actions that will lead to an increase in the number of email subscribers. Starting a mailing list requires more engagement than opening a business account on social networks. Still, the benefits it brings are incomparably more significant than some other moving company marketing channels. In this guide, you will find step-by-step explanations on how to improve your email marketing strategy and increase the number of email subscribers. You will learn what settings you need to make, what tactics to apply, and what you need to push to make your efforts pay off.

A simple formula that will allow you to improve your email marketing strategy

Analytics of email marketing success on screen.
Getting optimal results from your email marketing strategy requires a structured approach.

Before diving into the details, it is essential to cover the basics. Before opening an account with an email marketing provider, it is advisable to devise a process of converting site visitors into email subscribers and prepare the necessary steps. The preparation phase can make it much easier for you later.

Regardless of the strategy and tactics you choose to use, you need to make sure you meet the following criteria:

  • Give people an easy way to sign up for your mailing list. Things must be simple and clear. People will not sign up if you make this process a complicated journey.
  • Make your application forms relevant. Whichever strategy you decide on later in this article, it is crucial to building it around the needs of your target group. You need to understand your business from visitors’ point of view and make it easy to find the answers they are looking for.

1. Define goals

It is not enough to build a mailing list but to know why you are doing it.

Once you define a goal, you should direct all your decisions towards it. If, for example, you want to build an email community to keep its members informed about the news on your blog, great. That is a good goal because it is clear and concrete or you may want to create an automated email sequence that aims to sell your moving services. The primary condition for achieving every goal is to define it clearly.

2. Prepare the lead magnet

Word 'AUDIENCE' on white board.
Your target audience is the key.

A lead magnet is a free content that you will offer your audience in exchange for their email address. If you provide users with some kind of gift, they are more likely to sign up for your mailing list.

The value of the lead magnet is crucial. The higher its value, the higher the chances of converting a site visitor into a subscriber’s email. However, this does not mean that you should make false promises.

3. Get the content ready

Before you open an account with an email marketing provider, you need to prepare the appropriate content. They generally include the following:

  • Welcome email – refers to the first email that your subscribers automatically receive upon signing up for the mailing list.
  • Email Sequence– You will create an email sequence depending on your goals. This is undoubtedly one of the most effective ways to increase your passive income, but it is essential to avoid aggressive sales. Nobody likes to sign up for a mailing list where they will be buried with promotional emails.

4. Open an account with an email marketing provider

To start building your mailing list, you need to open an account with an email marketing service provider. Today, many Internet services allow us to build a mailing list and send free newsletters, news, or advertising campaigns to our subscribers.

Many brands use a “no-reply” email address when creating their email campaigns. We are sure you have encountered this practice many times yourself. However, that is not the way to create a loyal audience. Your task is to enable subscribers to contact you and let them know that you are there for all their questions and concerns. This way, you can also ask for their feedback when needed.

5. Set up the welcome email

Now that you’ve defined your goals, prepared your lead magnet, launched your mailing list,  you need to set up a welcome email. Welcome emails are more than simply a way to introduce your brand; they’re also an important marketing opportunity. Actually, the average open rate for a welcome email is a stunning 50%.

6. Create an effective landing page

landing page is a standalone website created for a specific marketing or advertising campaign in digital marketing for moving companies. This is the page that the visitor lands on after clicking on a link in an email or advertisement on Google, or other platforms.

Unlike other websites, which generally encourage visitors to explore as much as possible, landing pages are created with a single goal or action focus, known as a Call To Action (CTA).

This focus makes landing pages the best option to increase the conversion rate of our marketing campaigns and reduce the cost of gaining potential customers and making deals. The landing page should be straightforward, with minimal distractions related to the benefits that people will have by subscribing to your mailing list.

7. Optimize for mobile users to improve your email marketing strategy

Person checking newsfeed on phone.
A lot of people will check their mail on their smartphones first.

Having responsive web design and SEO includes that the user experience is optimized for all devices. Smartphones are the product of choice for millions of customers who perform most of their online browsing and email checking on those small little displays. If an email does not appear well on their mobile device, the majority of customers will trash it. Making your emails smartphone-friendly will make your clients’ experience more enjoyable. It is well worth the effort!

8. Copy, design, and buttons should all be tested

Testing gives us the facts to make informed choices that will increase our marketing success, whether you analyze your home page, landing pages, or contact forms. And email marketing is no exception. The vast majority of experts suggest implementing A/B testing to improve your email marketing strategy.

9. When sending emails, consider the time

It is sometimes all about timing when it comes to boosting email income. According to research, the ideal time of day to send an email is between 10 and 11 a.m., with Thursday being the day for high open rates and Tuesday for click-throughs. There is no universal solution, so some trial and error will be required to determine your best email scheduling, however, this data gives a basic framework.

Final thoughts

Person holding a book on understanding digital marketing.
With knowledge comes the ability to be innovative in your approach to email marketing.

When it comes to producing income for your business, email has a lot to offer, and with these suggestions in mind, you’re well on your way to improve your email marketing strategy. You can make email your most successful digital marketing channel by combining information for more customization and maintaining a regular mailing schedule – it does not take too much, yet it’s very effective.