Your website is the portrayal of your brand. As each brand evolves in time, so should the website that represents it. Unfortunately, many companies fail to revisit their website design, which can often lead to an outdated and diminishing online presence. And this reflects in low performance and conversion rates, which puts your business behind competitors, ultimately leading to failure. As an experienced provider of internet marketing services, our company understands the importance of keeping up with trends. Being as vast and competitive as it is, the moving industry is a harsh environment. You can never stop searching for ways to stay relevant and competitive. Today, we explore the pros and cons of maintaining authority by redesigning your website from time to time.
Why do companies usually opt for a website redesign?
The primary drive of any professional moving company is to book as many moving jobs as possible and grow in size and revenue. But in order to accomplish that, there are countless obstacles in the way. And when starting a moving business, this is something that each person should be well aware of. Experienced management skills, skilled manpower, modern equipment, successful branding, strong local and industry presence, etc. – these are just some of the concerns. Add to that the competition, keeping up with moving industry trends, having a tech-savvy approach, and you have a strong foundation to build on.
When is the time to consider redesigning your website?
Having a responsive web design that is up-to-date and user-friendly can make a big difference for any business. And like any aspect of your business, your website is a resource that you need to manage proactively. Whether we are discussing the overall quality of your content or matching your web design with the expectations of your target audiences – the point is the same. So, when do companies come to the conclusion that redesigning your website is the logical next step? In general, most companies redesign their website every two years and revamp their website every five years. And the reasons are simple to see – the website:
- Appears outdated and archaic
- Doesn’t clearly reflect your brand
- Looks very bad on mobile devices
- Takes too long to load pages
- Is hard to navigate through
- Has irrelevant and outdated content, etc.
Another less visual and more technical way to confirm your doubts about whether or not the time has come to redesign your website is with the use of Google Analytics. Consider the following red flags:
- Low return visits
- High bounce rate
- Low average time spent on pages
- Technical performance data metrics, etc.
Of course, there is always the general rule of thumb: When in doubt, consult a professional. Our team was behind some of the best moving company websites in the past couple of years. We understand the moving industry through and through and constantly work on new ways to boost online performance for movers.
Pros of redesigning your website
Your company website is the showroom for your business. And you want visitors (that are also potential customers) to be able to navigate through it with ease. One of the common obstacles that businesses have with their website is making them simple for people to find exactly what they are searching for. The solution is simple – the introduction of navigation menus and an internal linking structure.
Not making your website easy to navigate means more people will end up frustrated or confused and leave your website. And those same people will then go over to your competitors and find the services they were looking for. That is why redesigning your website to provide visitors with a roadmap to your services is so important. Consider introducing a proper burger menu in your hero section, along with side-bar menus on your inner pages, complete with landing page links in your footer.
It leaves a strong & lasting impression
People respond differently to different websites. That is why it is so important to understand your target audience and make sure that your website changes along with their expectations. Consider what you have that would be able to catch their eye and leave a lasting memory in their minds. Make the design of your website attractive and convincing enough for it to generate moving leads based on the layout itself. We recommend using different images, fonts, logos, graphics, texts, colors, etc.
Boosts search engine rankings
It’s not just about making your website more visually appealing. Redesigning your website is something that search engines also perceive from a technical perspective. As a result, the value of your website grows and as it does, so do its organic rankings on search results. By matching your web design efforts with SEO on-page optimization, you maintain the high performance that constant Google updates ask from websites.
More traffic through superb design
Once you get that balance between design and optimization, you automatically, gain more visibility for your website. And this is essential when looking to boost your website traffic and increase revenue. So, think of redesigning your website as an investment that will constantly upgrade your business offer, and make it more profitable as a result.
Keeping up with modern browsers
Modern browsers are constantly updated to provide online users with the best user experience when browsing the web. And these updates and upgrades often lead to issues and exclusions when attempting to visit old or outdated websites. As a result, you could be losing an entire audience that uses a modern browser simply due to the fact that they are unable to access your website. Redesigning your website gives you the advantage of keeping up with current marketing trends as well as tech updates.
Helps you stay competitive
Surviving in a competitive industry requires maintaining a strong presence among competitors. And by putting your website through a redesign, you are keeping up with the rest of the market and even staying ahead of some of your competitors. On the other hand, refusing to match your website with professionally designed and technologically-advanced websites leaves you in the slow lane. So, instead of risking your online reputation and profit, opt for the choice of presenting your brand as innovative enough to grow alongside your target audience.
Accommodates modern software features
Outdated websites have difficulties with the implementation of new technologies. And with the use of instant moving quote calculators, you need to have a proper web design and functionality to make it happen. Much like traditional offline marketing, using outdated website designs and features can influence the overall user experience, presenting your website as unprofessional and accommodating to the needs of modern consumers. Therefore, redesigning your website can boost the overall authority of your website and demonstrate your will to invest in top-quality software for moving companies to make the entire process easier for customers.
No matter the line of business that you are in, consumers are always more welcoming to the notion of a well-designed and presented website. Professionalism is always the impression you want your website to leave on visitors, and hiring a professional web designer can definitely make that happen. From the choice of images and font styles to burger menus and calls to action, your website can easily awaken a sense of trust and professionalism in consumers that see it, so long as you invest the time and resources into redesigning it. And this will ultimately result in more long-term bonds with consumers, which will lead to more sales and conversions.
Cons of redesigning your website
Yes, it will take time, energy, and resources. And it will cause delays, disrupt your business for a while, and can even potentially cause some loss of leads for a limited time frame. However, so long as you make sure to plan it properly and approach it with care, there are no lasting downsides to doing a well-time redesign of your website. And so long as you maintain your brand image in your new design and make sure to handle the redesign through a test website, you will still be able to maintain your daily performance and ensure revenue.
It might take some time for consumers to adapt to the new design once you make the transfer, but if done properly, it will be easy for them to make the transition. Moreover, you can invest your business advertising efforts into promoting the upcoming redesign. That way, you will prepare your target audience for the upcoming change and reduce any confusion and potential loss of business during that short time frame.
The verdict – constantly improve and innovate in order to grow
Redesigning your website is not simply a matter of esthetics and norms. It is a fundamental step in ensuring the growth of your brand and the development of your moving company. As your business grows and the demands of your target audiences change, so should your offer, be it in terms of services or the way you present those services. Maintain your competitiveness and professionalism through the visual representation of your website. Contact our team today to start planning the next redesign of your website.