Author: Jacob

Outdated SEO techniques that you should avoid

JacobMovers SEO
Like old tools, outdated SEO techniques should be a thing of the past.

The framework of SEO is endless. And the more time and energy you invest into it, the more efficient your digital marketing efforts will turn out. However, developing the perfect SEO strategy is never as easy or as simple as one might presume. It takes time to create the ideal approach for your movers’ SEO

How to find good guest posting sites

JacobMovers SEO
Guest blogging this way - how to find good guest posting sites

Investing in marketing can be difficult for growing businesses, especially given how challenging it can be on your limited budget. That is why it is so important for business owners to discover optimal ways to not only advertise but also optimize their business online. And one of the finer ways for you to promote your

Keyword research mistakes that you should avoid

JacobMovers SEO
Laptop, notebook, startup - keyword research mistakes to avoid.

Stepping into the task of growing your moving business online is not a simple endeavor. And this is especially true when you are not that versed in search engine optimization. That is why it is so important to have someone guide you through this process unless you want to make mistakes. Moving company SEO takes

Dwell Time and how it influences your rankings

JacobMovers SEO
What is dwell time? Pencil pointing to metrics

When you come to a decision to become an online authority, you need to convince others of your expertise. And to do this, you need to offer quality content that will not only be optimized and fluent but also informative and useful. Trust me when I say – both people and search engines know the

Branded vs. non-branded keywords: which wins out?

JacobMovers SEO
branded vs. non-branded keywords

Being as complex and intricate as it is, Search Engine Optimization (SEO) is machinery that you need to maintain. However, you first need to set it up in the best manner. And an essential step in that setup is choosing the proper keywords for your moving company. Of course, before doing any of that, you

The benefits of referral marketing

JacobMovers Marketing
People shaking hands over the benefits of referral marketing

Most young companies tend to have issues when it comes to standing out and becoming an authority. And this is especially true when it comes to competitive industries. We’ve all seen it or heard it – a company has the resources and the quality of service but just seems to lack the business. And most

Reasons why impactful branding is important

JacobMovers Marketing
Impactful branding is important for a number of reasons

With so many companies and businesses popping up nowadays, staying on top is proving to be impossible. That is why large and successful businesses focus on the next logical step – branding. In other words, what you want to do is make your company name a recognizable symbol within your industry. It’s the next logical

How many people in the US move each year?

JacobMovers News
Couple surrounded by boxes packing

One of the most problematic issues in the moving industry has to be the increasing number of moving companies vs. the decreasing number of people in the US that move. As moving industry trends would have it, the question of how many people in the US move each year is becoming a potential problem. And

The benefits of having a referral program

JacobMovers Marketing

Nowadays, consumers tend to trust the opinions of others more than ever before. People are more likely to purchase a product or hire a company if someone recommends it to them first. And with so many fraudulent businesses and competitive markets, who can blame us? At the end of the day, every business wants a

How to book more off-season moves

JacobMovers News
Learn how to book more off-season moves and keep your truck running in the winter

This question is one that every professional moving company is faced with. Year after year, movers are faced with maintaining profitability once the peak season ends and the cold winter months come. After all, with fewer people opting to relocate in winter, every market becomes twice as competitive during that time frame. However, when it

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