The summer is behind us and so is the peak season for moving companies. As we step into the autumn and winter months, moving leads will begin to drop and business is bound to slow down. And this raises the all-important question – what is the next logical step? Are you going to put your moving company into a state of hibernation or will you hunt for every lead to get you through the winter months? Will you lower the cost of your services and reduce the number of employees you have? Or will you perhaps be open to new and innovative solutions that can secure a steady stream of moving leads throughout the off-season? In this article, we take a look at how to make the best use of the off-peak season for movers through investing in new ways to improve and develop your moving business.
How to upgrade your moving company during the off-season
Offering lower moving quotes, discounts, and referral bonuses can earn you a limited number of leads, and not all quality ones. Luckily, there are other ways in which you can attract traffic to your moving company website and generate more leads. So, to make it simpler for you, we’ve come up with a shortlist of modern solutions for moving companies to use when looking to boost the off-peak season for movers:
- Improve your online presence. Use different strategies to appear higher in the web search results and get more customers directly from your website.
- Invest in your relationships with customers. If you can’t supervise the CRM processes, or you want to reduce expenses, sales software is a great solution for you.
- Introduce new software on your website. Delight your customers by letting them get the instant moving estimate without leaving your website!
- Work on developing your brand as a moving company. The strength and awareness of your brand can make all the difference during the cold winter months when fewer people will look to relocate.
- Find new ways to advertise your business online. Exploring new channels of advertising your moving company can help you attract more traffic when you need it most.
There are, of course, countless other steps that you can undergo to improve the performance of your moving business and book more moves during the off-season, but these are some of the essential ideas to consider.
Improving your online presence is crucial for modern consumers
The online presence of service businesses, especially those in competitive markets such as the moving industry, can make or break success. And that is why it is always good to take the time to explore the different ways to make your company name better known online. That is where the implementation of digital marketing solutions for moving companies comes into play.
The good news is that you don’t have to tackle this challenge by yourself. Movers Development is a company that has dedicated years to the exploration of strategies that can help moving companies grow their online presence. By monitoring current trends and using various case studies, we can differentiate between ineffective strategies and those that can lead to a high ROI. Start leading your moving company in the right direction with the guidance of a team that has been supporting other movers for years.
Invest in SEO for movers
On-page and off-page optimization has become a dominant way to secure a continuous flow of moving leads no matter the time of year. When it comes to the off-peak season for movers, SEO strategies for moving companies can bring in a lot of organic traffic through high organic rankings, SERP results, GMB accounts, website optimization, etc.
Invest in PPC for movers
One of the ways to get a short-burst acceleration in booking more moving jobs off-season is through the use of paid advertising. Google Ads offers moving companies the opportunity to gather quality leads when they need them overnight. The only two things that you need to be aware of here is that the success of PPC for moving companies depends on the budget you are willing to invest in it and that the results are short-term.
Invest in your moving company website
With the peak season for moving companies coming to an end, the presentation of your services is more important than before. During the off-peak season for movers, customers tend to be more selective when it comes to choosing moving companies. When presented with more choices, they will spend more time exploring all their options before coming to a decision. And that is why ensuring that your website is up-to-date and presentable (not to mention user-friendly) is so important.
By boosting user experience and ensuring that your moving company website design is responsive and easy to navigate, you will be able to secure better engagement with site visitors and a lower bounce rate. And this will make for a higher conversion rate, no matter the time of year. Start working on your website re-design ideas today to ensure a smooth off-peak season for movers.
Invest in more advanced ways to manage relationships with customers
The ability of a company to interact with customers and manage their activities can make all the difference during during the off-season. By relying on those relationships, a moving business can secure a steady flow of moving jobs even during the coldest of months. And that is why managing your relations with customers is so important. Whether we are discussing your sales process, lead tracking, or customer support, it all needs to be up to date if you want to capture as many leads as you can during the off-peak season for movers. And this is but one of the many benefits of CRM software.
As a centralized customer database, a tailored CRM solution for moving companies can simplify your lead management capabilities, freeing up time and resources during the less profitable months. Furthermore, it will upgrade the sales, because you’ll be able to find out what are the reasons why you’re losing customers, or why you’re not getting the new.
Make planning a move simpler for your site visitors with unique software
One of the biggest enemies of online users today is time-wasting tasks when buying products or services. The simpler and faster the process is, the more likely they are to commit to becoming customers. And that is why moving companies need to make it their task to ensure such a process. One of the proven ways to make moving more time-efficient for customers is by introducing them with the notion of an online moving quote calculator. It is a 3-step process, designed to gather all the move-related details from customers within minutes, and provide them with a precise moving cost upon completion.
In order to survive the off-peak season for moving companies, you need to be willing to adapt to the needs of your customer. And that means staying ahead of the competition and investing in modern solutions. That is why innovation is such an important step in the moving industry.
Work on developing your brand as a moving company
The message that your brand conveys can imprint on customers throughout the year. And that is something that can make all the difference when you are looking for moving jobs during the off-peak season for movers. By developing your moving company brand, you are building a place for your company name in the minds of people across the Internet. And so, coming up with a mission statement, logo, name, and brand image is a smart off-season investment for movers to contemplate. Take the time during the cold months to test out your brand awareness and implementation to truly start setting the field for the upcoming year.
Find new ways to advertise your business online
Booking moving jobs during moving peak season comes easy. With everybody looking to move, it’s only a matter of having a strong online presence and you are as good as booked. However, securing a steady flow of moving jobs during the off-season – that is where a little enginuity comes into play. And that is where advertising your business needs to be taken to the next level. You need to explore as many channels for advertising your moving company as possible.
Start from your basic SEO and PPC tactics. Then, expand your reach through social media marketing and email marketing campaigns. Consider referral programs and strategic partnerships with businesses from other niches such as:
- Real Estate
- Property Management
- Cleaning and Junk Removal
- Shipping and Logistics
- Warehousing, etc.
Innovate your way to success during the off-season for moving companies
Start making early plans on how to stay ahead of your competition now that the peak season is coming to an end. Consider the variables that the COVID-19 pandemic will introduce and contemplate the ideas we offered here. Contact our team today for more ideas and modern solutions for moving companies during the off-season.