If you want to advertise a moving business successfully online, you need to pay great care to how well your website ranks on search engines. After all, it’s 2020; everyone finds their service providers online, and moving companies are no exception. Considering that, we’re going to explore some of the most important elements that affect your website ranking; that way, you’ll know what to focus on when optimizing your website!

Security

These days, website security is one of the most crucial elements that affect your website ranking. If you want to successfully do SEO for moving companies, you’ll take HTTPS protocols into consideration. This kind of encryption ensures compliance with SSL certificate standards for connection security. Apart from ensuring user safety, it’s something search engines like Google value greatly. 

Device Compatibility

In this day and age, more than half of all Internet activity is not done on desktop and laptop computers. Instead, people can find everything that they’re looking for on their mobile devices. That’s why your moving company website has to be created with responsive design in mind; in other words, the website that you use to present your company needs to be equally effective across all platforms. 

Load Speeds

Among all of the functional elements that affect your website ranking, load speeds are definitely one of the more crucial ones. When your pages load slowly, you’re providing your website visitors with inadequate user experience. And that’s something search engine algorithms care about quite a lot. Back in 2018, Google instituted its speed update; since then, this factor bears a lot of weight when it comes to your website’s ranking.

Website code on a black background.
Your website has to optimized for maximum load speeds!

Engagement

As you can see, search engines basically have one thing in mind while they determine the elements that affect your website ranking; how good of an experience your users get. With that in mind, Google puts a lot of heed into the user engagement metrics that show how interactive your website is.

Content Quality

If you want your website to be appealing from the perspective of search engines, you need to keep it updated via fresh content. In fact, this is one of the most decisive factors for SEO rankings. At the end of the day, search engines want to help their users find the best possible content; meaning niche blogs and videos that provide in-depth looks at specific topics.

Original content does wonders for attracting SEO crawlers, giving your website a lot of visibility. Plus, the fact that your content is useful and on-point is something that will increase brand value through word of mouth as well. From any marketing perspective, having original content is a tactic that always has tangible benefits.

Keyword Optimization

Even if you don’t know almost anything about SEO or the elements that affect your website ranking; you’ve probably heard about the all-important process of keyword optimization. This is a tactic that ensures your content will be found by people looking for services or information in your niche. 

In essence, keyword research enables you to identify which phrases people in your niche look for online. That way, you can optimize your website for them and ensure you get the biggest possible amount of traffic from search engines.

Content Optimization

Keyword research gives us a neat segway into the next among the elements that affect your website ranking; we’re talking, of course, about content optimization. If you want search engines to discover your individual pages, you have to perform on-page optimizations. Among other things, this includes optimizing every page for a specific target keyword. That allows search engines to understand what aspect of your niche each page talks about.

A graphic depiction of an optimized website.
Optimize your content to increase engagement!

Proper Business Listings

When you’re promoting a moving company, local business citations will be your bread and butter. These days, you can bet that almost every one of your competitors will have business listings online. When we’re talking about other local companies, that means one thing; competition for the same local keywords online.

With that in mind, you need to make sure that your business listings are trustworthy and credible, with enough of detailed information. Search engines actually take this into account when they have to decide which of any two local competitors will rank better. In lieu of that, you should strive to have the most professional and consistent online listings as possible.

In other words, you need to create a proper GMB (Google My Business) listing. If there are any industry-specific online directories, create business profiles there as well. Then, double-check if your phone number, address, and business name are identical across all of the disparate profiles.

Backlinks

For our penultimate pick, we arrive at backlinking; one of the cornerstones of online marketing. The importance of backlinks for movers and other service providers cannot be understated; the quality and quantity of the links that lead users to your website has a major impact on how well you’ll rank on search engines.

Right after content, plenty of experts think that backlinks are among the top three on the list of most important elements that affect your website ranking. There’s no getting around the fact that any serious SEO strategy entails backlinking through digital PR, guest posting, etc.

Age of Your Domain

Finally, we’ll mention an aspect of your search engine optimization efforts that you can’t really control, but it’s still something that you should take note of.

A chart with different online domains.
Make sure your website has the oldest domain you can find!

The age of your website – in other words, your domain – is widely believed to be a factor for search engine rankings. Google has never admitted to this, but there is research that points towards older websites simply ranking better.

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