Search Engine Optimization is the most crucial part of all the marketing strategies nowadays, and the popularity of it will continue to grow in the future! SEO means optimizing the content on your website for the search engines. If you manage to do that right, your website will appear for the most important terms that your potential customers type in the browser. Those ‘terms’ are important keywords for movers. Or, simply put, those are the keys that open the door to the success of your moving company! More detailed, those are the words or expressions that people type when searching for moving companies in your area. If you position for those words and phrases, your moving company’s website will get more visits, and your moving company will get more customers.
Hence, what are the most relevant keywords for movers?
There is no simple answer to this question except that it depends. And it depends on many factors:
- the territory;
- type of relocation;
- the volume of services, etc.
But if you are lucky/experienced/smart enough, you shall get to know all about them, and become the leader of your movers’ market! Let’s move on to the discussion about the most important keywords for moving companies!
Why should moving companies use keywords?
Because those are the words that bring people to websites. If you are good at this job and manage to position your moving company high in the search results, you will become popular in the eyes of your potential customers, and get more work. That means you will get more money, and by that, get closer to every moving company’s goal- becoming the leaders in the movers market.
The moving industry is one of the fastest-growing niches. Therefore, sooner or later, you will lose your customers if you don’t jump into the train of search engine optimization for movers. The first stop of that train is proper keyword research.
Proper keyword research determines the direction where the SEO train will go. If you do it wrong, you shall go in the wrong direction, and, eventually, end up in the desert- with no visitors on your website, and no customers in your moving company.
Why do we connect the website visits with the number of clients and customers your moving company has? As we mentioned in many articles, more than 80% of all people search for goods or services online. And that share grows every day.
Knowing this and having in mind that the good news is spread by mouth, how possible you think it is that you can get a good share of that 20% left either? Very low probability. That’s why you should start using the SEO ASAP. And given that the keywords are the primary elements of the SEO, you get the picture of why it is essential to use the important keywords for movers!
Important keywords for movers- how to find them?
Keyword research is the answer to this question. But not every keyword research will give you the proper results. You need to use the right tools for it. Besides that, you must know what the terms of use for those applications are, and how to properly use them, so you could get the accurate results of the keywords people to type in your location.
If you don’t use the proper tools, and not use those proper tools properly, you could be in that train going in the wrong direction. And that would mean you’d never arrive anywhere… The SEO experts from Movers Development can help you with a free website marketing audit. We can do the analysis of your website from the SEO perspective. And you can get it entirely and at no cost. With that audit, you’ll know what is wrong with your current website and how it can be improved.
The role of search intent in finding keywords for moving companies
Going on Google and searching for something always carries a motive with it. None of us actually goes online and type in random words in the search bar, just to see what pops up. And that motive is what we can define as search intent. It is a reason behind you typing in a keyword. And there are in fact four types of keywords search intents:
- Transactional intent
- Commercial investigation
- Informational intent
- Navigational intent
Understanding each one of these intents can play a crucial role in finding the most important keywords for movers and your company. Once you do, you will be able to adjust your content to match the intent of your target audience. Otherwise, it will never rank high in Google and you will only end up losing website value.
Transactional intent
This intent presents the momentary decision of the searcher to make a purchase. It basically means that we are searching for a moving company to hire as soon as possible. And this is the situation where people tend to type in “last-minute movers”, “movers near me”, best movers in NYC”, etc. Obvious keywords with a certain amount of urgency attached to them.
Commercial investigation
Similar to the transactional intent, the commercial investigation focuses on buying something, just without the urgency. People involved in this type of search are set on hiring a moving company but are in no hurry to do so. They are still exploring their options, and carefully mapping out the results they get. So, they will usually type in something along the lines of “movers NYC”, “moving companies NYC”, “affordable movers NYC”, “licensed NYC movers”, etc. These are usually the most competitive keywords for movers to rank for, with transactional trailing close behind.
Informational intent – Research & Questions
This is the textbook searcher in need of answers to questions or issues. “Not sure how to solve your problem or what the answer is – why not Google it?” We’ve all heard or said this one countless times in the past. Although it might seem too general a category, and a logical choice to skip it – you shouldn’t. Since the subject of our keywords is moving-related, it is not a matter of a simple product or a seasonal service. People tend to plan their relocation well in advance. That makes them ask questions such as:
- How to prepare for a move?
- Packing tips for moving house?
- How to move with kids?
- What is the cost of hiring movers?
- Do I need a storage unit?
- How do I avoid fraudulent moving companies?
And these are just a few examples. Writing blog posts that answer these questions and target long-tail keywords is the move to make here. The logic is that you present yourself as an authority, which will lead people to look at the rest of your website and become valid leads in the process.
Navigational intent
Here, we have an intent that has a clearly defined search parameter. Users here usually have a moving destination in mind already, or a particular website/brand. That means that you will want to instill your company/website in the search. Additionally, as we look at important keywords for movers, you will want to lean towards destinations – moving to NYC, moving from NJ to FL, settling in Texas, relocating to California, etc.
How to use the proper keywords for moving companies?
Yes, the keywords are essential when implementing Search Engine Optimization for movers. But, if you misimplement them, you will be doing the same meaningless job as if you were using the wrong keywords. So, here are some tips on how to use the important keywords for movers:
- Choose the most important keywords and create the landing pages/landing posts
- Pick those keywords not that important, but that you could quickly position for, and write regular, but correctly optimized blogs.
- Use the important keywords for movers in the essential parts of the articles (the parts where the Google bots would search them.
The most important keywords
How do you know what the most important keywords for your moving company are? Well, primarily, those are the keywords that most of the people in your area type when searching for a moving company or for storage services. After that, you should pick the most important keywords for movers those expressions that a considerable number of people type, and where the competition is medium or low. It means that you could easily position for those keywords because not that many companies use them on their websites.
The keywords used to upgrade the position of your website
Of course, all the keywords are used to upgrade the position of your website. Only those keywords that not that many people type, and that have no competition are probably the easiest to position for. Why? Because not that many companies will focus on them in the future either. And if you build a strong position for several keywords like this, those landing pages could help you build up the other positions too! Using the clear linking strategy for your website helps you with this.
How to implement the most important keywords for movers?
Creating a content strategy is the way to do it strategically. After you do the keyword research and you get the picture of what keywords you should position for. You should then decide which keywords to use for your homepage, your landing pages/landing posts, for your regular pages/regular posts, for blog categories, tags, etc.
If you create a consistent strategy, optimize your moving blog for search engines, write strong landing pages/posts, and create a linking strategy connecting all your inner pages – you can expect the visible results very soon.
In just 3 – 6 months from the day you started the implementation. Of course, to achieve this kind of result, you must upgrade the other parts of your website too, such as your website design, the technical elements, etc. But we shall discuss those details in the separate articles.
So, what should be your take from all this?
If you thought that you could spam your entire website with a couple of keywords and wait for the fireworks, think again. Ranking your moving company online takes time, expertise, experience, and good keyword research tools. Movers Development is a company that can facilitate the entire process, from helping you find the most important keywords for movers – to ensuring that your moving business positions for them.
Make that first step in the right direction and reach out to us today! We will provide you with a free analysis, expert consultation, and a tailored action plan!
