All businesses are influenced by the constant development of new technologies and growth strategies. This is particularly notable with fast-growing industries such as moving and logistics. With this in mind, moving business owners are all but required to make an effort in keeping up with digital trends. Whether we are discussing moving company software solutions or new and innovative ways of advertising a moving company, the goal is the same – solidifying your brand name and strength. And keyword research tools combine both of these approaches into a singular purpose. In this article, we look at the keyword research tools that you should consider trying out.
Why is keyword research important?
Studies show that 93% of online searches come from search engines. It’s a simple matter of needing an answer to a query. On instinct, we rely on search engines (Google, in most cases) to provide us with the best answer for our query. Whether we’re looking for products or services, useful information, recommendations, connections, or anything else – we do it through online searches. And keywords have an essential role in that process, as they enable search engine algorithms to provide us with the best answers to our queries. Instead of having to type in entire sentences, we can simply use a couple of words or phrases to get the results we need.
Why is keyword research important for movers?
Moving companies have a set of services that they offer to customers (moving, storage, packing, etc.). Those services can vary based on distance (local, long distance, interstate, international) and type (residential, commercial, last-minute, full-service, labor, etc.). When you take those services and link them to a specific location or target market (e.g. New York City), you get a list of moving company keywords that people are most likely to search for (moving companies NYC, long distance movers NYC, local movers Brooklyn, self storage NYC, etc.).
If you want your moving company website to generate more moving leads online, you need to rank high on search results for these keywords. And before you start, you need to identify which keywords people search for and in with volume. Certain keywords are harder to rank for due to a higher level of competition for them while others have little competition and are easier to earn positions for. Of course, all this requires a proper search engine optimization strategy on a long-term basis. But we’re not here to discuss that today. Instead, we are here to help you come up with a list of keywords that are most relevant for your moving business.
One way would be to consult with a team of professionals such as Movers Development. Another option is to take a DIY approach through the implementation of keyword research tools.
What are the keyword research tools?
Simply put, keyword research tools are tools that you can use to discover the most popular keywords in your respective niche and market. The majority of these tools operate on the same basis – you type in the fundamental keywords and set the location you want to focus on. After doing that, the tool provides you with results based on different criteria:
- the most various keywords people typed;
- how many times they typed those keywords each month;
- how high is the competition for that keyword;
- the variations of each keyword that people tend to type.
Different tools offer different results. Given that you want to know the accurate results, you’ll want to use the most reliable tools for keyword research. We are here to offer our selection of the top 9 keyword research tools for movers to explore and use:
Everyone in the world of SEO is familiar with the notion of SEMrush and its multifunctionality. ‘Keyword research tool’ is just one of the many uses that SEMrush presents. More focused on competitive analytics, it offers 5-10 specific keywords that your main competitors are focused on.
- Great for brainstorming long-tail keywords and ad group ideas.
- Offers annual keyword research trends.
- Worldwide CPC distribution statistics.
- Keyword search volume and difficulty analysis.
- Organic traffic insights.
KWFinder is a tool that was developed by professionals with the intent to help beginners not only find keywords but also learn about the entire process. This tool makes it easier to find keywords that are less challenging to rank for.
- User-friendly interface that is easy to navigate.
- Multilingual keyword research.
- Accurate statistics for keyword competition.
- In-depth SERP overview alongside a list of suggestions and filters.
Ahrefs is well-established among keyword research tools, especially for content creators. This is a platform that offers detailed keyword lists and reports and relies on clickstream data to provide unique click metrics.
- Offers keyword difficulty score.
- 1,000+ keyword suggestions.
- Supported in over 150 countries.
- Click metrics for improving CTR.
- Extensive SERP overview.
4. Google Keyword Planner
If you are looking for an easy-to-use keyword planner that is free to use, then Google Keyword Planner is definitely worth looking into. What it lacks in functionality, it makes up for in accuracy since it pulls data directly from Google.
- Uses “top of page” bid range to identify popular keywords.
- Accurate search volume directly from Google.
- Best choice for business websites.
GrowthBar is a wide-ranged tool that goes beyond offering keyword lists and suggestions. It offers content outlines based on keywords and also enables insight into data about your competitors (backlinks, organic traffic, paid ads, etc.).
- Generate content outlines with AI.
- Keyword rank tracking.
- Accurate ranking difficulty.
- Long tail keyword suggestions.
- Exportable keyword data.
- On-page word count.
6. LongTail Pro
Statistics show that long-tail keywords make up over 70% of all search traffic, and have a 2.5 times higher conversion rate than head keywords. LongTailPro is a tool that focuses on long-tail keyword research.
- Insightful, detailed keyword metrics.
- Makes long-tail keywords easier to identify.
- Offers guidelines for attracting highly convertible organic traffic.
- 2,500+ SERP lookups every 24 hours.
Majestic is a one-size-fits-all type of tool that can help you monitor the overall quality and health of your moving company website. It is among those keyword research tools that fit small businesses and enterprises that lack the resources to invest in serious SEO strategies.
- One toolkit for all SEO features.
- A simple way to find easy-to-target phrases.
- Research competition on each keyword.
8. Keyword Tool
Keyword Tool is great for keyword data mining and offers the option to research keywords on multiple search engines.
- Find great keywords using Google Autocomplete.
- Instagram and Twitter keyword analysis that can boost your social media marketing.
- Export results to CSV.
- Simple UX for beginners.
Another all-in-one solution, Serpstat combines keyword research with website analytics, organic traffic analysis, backlink analysis, rank tracking, and other auditing features for websites. As far as SEO tools go, this one offers a holistic experience.
If you’re searching for a full SEO suite, Serpstat is an excellent option that combines website analytics, keyword research tool, SERP analysis, backlink analysis, a rank tracker, and website audit features. It’s an all-in-one solution meant to streamline the entire category of SEO.
- Competitor graph feature to help you identify main competitors.
- Analyzes keyword difficulty and keyword trends.
- Very budget-friendly.
How to use the results you get from keyword research tools?
The usual starting point for businesses looking at keywords is to establish a proper content strategy. When you have a proper content strategy, you can start branching out and developing different aspects of your digital marketing strategy. The question that most business owners ask themselves (and us) is how to pick the right keywords to focus on. And there is no universal answer here. Instead, you need to take several factors into consideration:
- Search volume for each keyword – since you have little to no use for keywords that nobody searches for.
- Ranking difficulty – since there will be keywords that have the same search volume but a different level of difficulty when it comes to ranking.
- Personal preferences – moving companies with years of experience know which types of jobs they want to hunt for. For example, you might want to focus more on long distance moving jobs – and so, you will naturally look at keywords related to a wider area. And so, you will look at major cities within your state and other popular destinations that people from your area relocate to.
- Trends – certain keywords will arise from temporary occurrences (e.g. moving during the pandemic, contactless moving quotes, etc.)
All these factors and more should be taken into consideration when creating your list of preferred keywords. And for those looking to invest in a proper SEO strategy for your moving company, you need to remember that it will take time to gain value for each keyword. That is why that initial selection is so important. Because every change as you go along in the future will take time to give you results.