So, you’ve gone and created an official website for your business? Well, good for you – you’ve taken the first step on your SEO journey towards a successful moving business. But what comes next for your companies’ online presence? One would think that you need to determine your website value, now that it is fully functional. After all, how else will you know whether or not it’s bringing in the business you want? And to help you achieve that, Movers Development is here to offer our professional insight. We will provide you with some basic guidelines to help you determine how good…or bad your current website is.
Why is determining your website value so important?
Knowing whether or not your site is in good condition is the first step towards taking your business to the next level. And once you analyze all the elements of your website in detail, you will be in a much better position to resolve them. Today, the goal of each website owner is to get their website to a level that meets the needs of both search engines and online users. After all, for movers to boost user experience, they first need to establish the overall performance of their website in real-time. Once you get that information, taking the steps necessary to optimize your website will be a stress-free challenge. So, this invites the question of which steps one should take to assess the value of their website.
7 steps you need to take to assess the worth of your website
“Worth” is a difficult thing to define, because we all have a different comprehension of it. And that is perfectly fine – after all, “one man’s trash is another man’s treasure” and all that. That is why you should begin your analysis by deciding what it is that you find appealing in certain websites. Combine that with what criteria Google and others use, and you should be able to find your own definition. First thing’s first, let’s see what it is you need to do to determine your website value:
#1: What is the purpose of your website, and does it fulfill it?
Since websites can be incredibly complex, this is probably not that easy to answer. Sites are typically used for two-way communication between different parties involved. But what is it that you wish to accomplish with your website or even business?
- You may have a website to tell the world about yourself and what you do. Or about your business and what it offers. Or about your organization and what it aims to accomplish.
- More than telling, you want to motivate your audience to do something physically. Whether it’s merely to contact you or to hire you or to take action by themselves.
- That is called a call-to-action and should be what you use to determine your website value against.
At the end of the day, your website should represent your business and act as a guide for those that visit it. It should provide online users with simple instructions and arguments as to why your company is the perfect fit for their needs.
#2: You need to consider the quality of your website content
The content of a website is what makes it most influential, both for online visitors and search engine algorithms. That is why it’s essential for you to think about the content on your website and whether or not it’s up to SEO standards.
- Terrible content does not, however, mean that you need a new website. On the contrary, it merely means you need to spend more time working your current website content.
- There are two kinds of content a high-ranking website should possess: company information in the form of landing pages and new fresh content, usually in the form of news or a blog. While the content of the pages is pretty much “set in stone,” the blog/news content should be updated weekly.
Whether we talk about pages or posts, the content has to meet certain criteria when it comes to optimization and quality. Rather than having content for the sake of content, you have to make sure to offer readers concrete answers to their search queries. Your website value very much depends on the ability of your website to provide the best answers to the questions of others. One of the ways to accomplish this is through informative, organized, and perfectly optimized content.
#3: Does your website offer good online experience for visitors
UX (user experience) is an integral part of web design. It determines how easy it is for online users to navigate through the website, whether they can find what they look for etc. But most importantly, it offers you the chance to push relevant content onto customers without them even noticing.
User experience represents a combination of visual, technical, and informative elements. Put all these together in the right way, and you won’t have to worry about the value of your website. And even if you don’t manage to achieve it from the start, you should know that there are plenty of ways to boost user experience for your website. From professional web design and development expertise to hiring experienced SEO copywriters, a little research into your site visitors and target audience can bring you a long way. You have to learn the expectations and needs of your online environment in order to become an authority through your website.
#4: Determine your website value in terms of interface
Even though UX is there to provide customers with a functional and well-connected website experience, we shouldn’t neglect the UI (user interface). After all, popular studies show that you need good web design to keep the user focused on the content. So, it’s not so much about your desire for the website to look good as much as it is to make it pretty to show off the content.
- Pay special attention to the details, text size, buttons borders, the spacing between everything, etc. All these little details often mean the difference between excellent and poor design.
- The interface itself needs to be appealing and inviting to the naked eye, and match your company colors.
- Ease of use and simple navigation are also essential for boosting website value in the eyes of users.
Remember this – the simpler your website is for online visitors to use and go through, the better. That will help your site promote user experience and why it goes above the rest of your competitors.
#5: Is your website simple enough for you to update?
There’s not much point in a website that appears excellent but is always out of date. Whether it’s because you can’t update the content or because you don’t want to – it makes no difference. The point is the same – it gives off a red signal. So, you have two options:
- Either update the website yourself, or
- Hire professionals for online development to do it for you.
No matter which you choose, using a content management system such as WordPress can definitely help. Although, this usually goes beyond your typical update, so you might need some professional assistance. And the sooner you finish properly setting up your website, the better position you will be in to stay ahead of the competition with your website value.
#6: Once live, make sure that your website was developed and optimized properly
Before you determine your website value, you need to understand how fragile that value is. The number of little things that can improve or damage the quality of a website is remarkable.
- Whether it’s the elimination of software bugs, fast webpage loading speeds, easy-to-read URLs, a practical search feature, or the ability to display the content on any screen size. To comprehend this, it might be a good idea to read up the makings of high-conversion websites.
- To ensure people find you when they search for, you need to implement SEO guidelines for movers. You’ll need to make sure the website itself is well-optimized, in terms of content, linking strategy, backlinks, etc.
#7: Determine your website value based on its online presence
For an individual, your website might be to provide information about you or your activities. You probably have friends, family, colleges, and acquaintances who should know about your website.
- Make sure they do and get feedback from them about improving it. For a business or organization, your website should be part of your marketing strategy and the core of your online marketing strategy.
- If your business has a presence on any other form of online media (an email newsletter, social media, a blog, a forum, etc.), make sure people can follow your business’ presence in all these places. That way, you can engage with it and become a community.
Consider the use of professional audits to determine your website value?
The fact is that even though you might have all the information you need to evaluate your website, you still need the experience and expertise to do it right. And not to mention the time and energy it might take you to complete the process. Instead, why not hand over this task to companies such as Movers Development?
We can provide you with a full and detailed website audit within a time frame of 48 hours. We use all the relevant criteria when we analyze while explaining the relevance of each of these influencers:
- Overall performance