So, you’ve gone and created an official website for your business? Well, good for you – you’ve taken the first step on your SEO journey towards a successful moving business. But what comes next for your companies’ online presence? One would think that you need to determine your website value, now that it is fully functional. After all, how else will you know whether or not it’s bringing in the business you want? And to help you achieve that, Movers Development is here to offer our professional insight. We will provide you with some basic guidelines to help you determine how good…or bad your current website is.
7 steps you need to take to assess the worth of your website
“Worth” is a difficult thing to define, because we all have a different comprehension of it. And that is perfectly fine – after all, “one man’s trash is another man’s treasure” and all that. This is why you should begin your analysis by deciding what it is that you find appealing in certain websites. Combine that with what criteria Google and others use and you should be able to find your own definition. First thing’s first, let’s see what it is you need to do to determine your website value:
#1: What is the purpose of your website and does it fulfill it?
Since websites can be incredibly complex, this is probably not that easy to answer. Websites are typically used for two-way communication between different parties involved. But what is it that you wish to accomplish with your website or even business?
- You may have a website to tell the world about yourself and what you do, or about your business and what it offers, or about your organization and what it aims to accomplish.
- More than just to tell, you want to motivate your audience to physically do something. Whether it’s simply to contact you or to hire you or to take action by themselves.
- This is called a call-to-action and should be what you use to determine your website value against.
#2: You need to consider the quality of your website content
The content of a website is what makes it strongest, both for online visitors and search engine algorithms. This is why it’s most important for you to think about the content on your website and whether or not it’s up to SEO standards.
- Terrible content does not, however, mean that you need a new website. On the contrary, it simply means you need to spend more time working your current website content.
- There are 2 kinds of content a high-ranking website should possess: company information in the form of landing pages and new fresh content, usually in the form of news or a blog. Whilst the content of the pages is pretty much “set in stone”, the blog/news content should be updated on a weekly basis.
#3: Does your website offer a good online experience for visitors
UX (user experience) is an important part of web design. It determines how easy it is for online users to navigate through the website, whether they are able to find what they look for etc. But most importantly, it offers you the chance to push relevant content onto customers without them even noticing.
#4: Determine your website value in terms of interface
Even though UX is there to provide customers with a functional and well-connected website experience, we shouldn’t neglect the UI (user interface). After all, popular studies show that you need good web design to keep the user focused on the content. So, it’s not so much about your desire for the website to look good as much as it is to make it pretty to show off the content.
- Pay special attention to the details, like the size of the text, the borders around buttons, and the spacing between everything. All these little details often mean the difference between great and poor design.
#5: Is your website simple enough for you to update?
There’s not much point in a website that appears great but is always out of date. Whether it’s because you can’t update the content or because you don’t want to – it makes no difference. The point is the same – it gives off a red signal.
- So, you basically have two options – either update the website yourself or hire professionals for online development to do it for you. No matter which you choose, using a content management system such as WordPress can definitely help.
#6: Once live, make sure that your website was developed and optimized properly
Before you determine your website value, you need to understand how fragile that value is. The number of little things that can improve or damage the quality of a website is remarkable.
- Whether it’s the elimination of software bugs, fast webpage loading speeds, easy-to-read URLs, an effective search feature, or the ability to display the content on any screen size. To comprehend this, it might be a good idea to read up the makings of high-conversion websites.
- To ensure people find you when they search for, you need to implement SEO guidelines for movers. You’ll need to make sure the website itself is well-optimized, in terms of content, linking strategy, backlinks etc.
#7: Determine your website value based on its online presence
For an individual, your website might be to provide information about you or your activities. You probably have friends, family, colleges, and acquaintances who should know about your website.
- Make sure they do and get feedback from them about improving it. For a business or organization, your website should be part of your marketing strategy and the core of your online marketing strategy.
- If your business has a presence on any other form of online media (an email newsletter, social media, a blog, a forum, etc.), make sure people can follow your business’ presence in all these places to engage with it and become a community.
Consider the use of professional audits to determine your website value?
The fact is that even though you might have all the information you need to evaluate your website, you still need the experience and expertise to do it right. And not to mention the time and energy it might take you to complete the process. Instead, why not hand over this task to companies such as Movers Development? We can provide you with a full and detailed website audit within a time frame of 48 hours. We use all the relevant criteria when we do the analysis, whilst explaining the relevance of each of these influencers:
- Overall performance