In the past, we’ve spoken about many factors that can influence the overall online presence and authority of your website and moving business. Among those topics, we also explored how finding the right keywords for your moving company is a crucial step in ranking above your competitors. Today, we look to social media as a source for discovering relevant keywords for your business. Read on to learn how using social media for keyword research can prove beneficial for understanding your audience and getting more moving leads on your website.
Five simple ways of using social media for keyword research
Online consumers have always looked to search engines when searching for answers to their questions of needs. It’s become a natural instinct to Google anything you need to check or learn instantly. On the other hand, social media platforms were always considered as online communities that are informative but also fun and easy-going. Social media networks have evolved greatly, to a point where they now bear a significant amount of influence when it comes to digital marketing. And so, social media marketing has become a trending strategy for helping companies grow their brand.
Furthermore, more people are using hashtags, groups, pages, and influencers on social media to research popular topics and solutions to their issues. So, it is only logical that marketers have started paying more attention to what their audiences are responding to. And it has also proven quite useful in terms of conducting keyword research on social media. After all, it gives a completely new perspective, with the potential to tap into new leads.
To help you understand your target audiences on a deeper level, here are some practical ways of using social media for keyword research purposes:
1. Understand your audiences through Facebook Ad Targeting options
Facebook gathers a lot of personal data about its users. Therefore, it is literally a gold mine of useful information if you take the time to explore it. Not only can you clearly define your target audience, but you can also discover new ways to target them, along with other groups of consumers. After all, Facebook advertising can categorize audiences based on:
- Relationship Status
Put all these together and you get a clear way of using social media for keyword research purposes. It helps you learn what is it that makes life difficult for these people and how what you have to offer can help solve one or more of the issues they have. It puts you in a unique position to target their needs with your services/products through the use of specific keywords that will trigger them enough to visit your website.
2. Use trending topics on Twitter to your advantage
There are always topics that are trending on Twitter. What you might not know is that the true treasure is hidden in the comments and conversations related to those topics. People freely express their opinions through social media conversations, leaving a lot of room for eager marketers to learn more about them. This can help you better understand the current needs of your target audiences, giving room for new ideas and keywords to explore through social media.
Your role here is to maintain an active presence on Twitter or hire a company for internet marketing services to handle this for you. There are also plenty of tools that can prove practical in keeping up appearances on social media channels and researching your target audiences. Some tools help you monitor niche-related conversations and can inform you of specific questions and topics that are currently trending.
3. Use Instagram hashtags to expand your reach
Since Instagram couldn’t replace search engines, they decided to take their own approach and become a search engine for hashtags. As a result, you have countless companies in various niches that utilize Instagram for the purpose of generating commercial leads. For example – you have a moving company in New Orleans – people in need of such businesses will use something in the manner of #moversneworleans.
It’s a simple matter of testing different types of hashtags with keywords and finding the best fit for users to discover your business. And once again, there are research tools that can help you make the entire process simpler. Once you have a list, consider the following questions:
- What are the hashtags that you are seeing but not using?
- Could you use those hashtags as keywords for your business?
- Does your content cover the key points noted on popular Instagram stories related to your niche?
4. Explore the visual prowess of Pinterest
There are a lot of marketers that underestimate the data that one can gather on Pinterest. Most see it as this visual platform with little to offer but the fact is that the infographics and images posted here are exceptional. Pinterest offers a prime example of using social media for keyword research by taking the time to look at the visual content.
And since social media networks have adopted the same search bar suggestion box and autofill systems as search engines, it can be much easier to discover long-tail keywords. Additionally, Pinterest offers suggestions of related content to the one you initially searched for, literally throwing you into a loop of opening new search results.
5. Examine niche-related content on LinkedIn
True enough, the work-oriented social network that is LinkedIn offers plenty of content to bait people into “seen before” content and arguments. However, given all the connections you can establish with other professionals in your niche as well as other industries, there is plenty one can learn here. And when it comes to using social media for keyword research, LinkedIn takes it a step further, offering you additional insight from others on what helped them.
It’s simply a matter of finding the right topics and seeing how they resonate among other users. You can then go through the comments and responses to match the results with your own keyword strategy.
Social media is now intertwined with search engines
While we spoke of keyword research tools in the past, the evolution of the digital world brings more and more sources we can use. While you can stay loyal to traditional means, that doesn’t mean that you should ignore the other options available to you. After all, you can’t hope to grow your business without adapting to how the entire game is evolving. Movers Development is a company that can help you make that transition, by offering the digital solutions tailored for the moving industry.
- Give us a call today and schedule a consultation with one of our representatives to learn more about the directions in which your business can grow.