If there is one thing that we always tell our clients, it’s that marketing takes effort. In order to promote your moving company properly, you need to both have terrific moving service, and you need to implement both online and outdoor advertising ideas for movers. Some movers see success from the moment they open shop and their customer numbers only increase as time goes by. But those movers are few and far in-between. So, expect that you will spend weeks if not months figuring out what is the best way to advertise your business.
Now, while online marketing is a key part of any marketing strategy, most movers seem to neglect outdoor advertising. Be it due to seeming high costs or the fact that online marketing is more present than ever, they either do a haphazard job with outdoor advertizing or they don’t bother with it at all. Well, to correct this mistake, we are going to give you an idea of how to deal with outdoor marketing and some outdoor advertising ideas for movers.
How to approach outdoor marketing
In order to properly implement outdoor advertising ideas for movers you first need to know what outdoor marketing is all about. Now, some of you may be familiar with online marketing and how to tackle it. But, when it comes to online vs offline marketing there are some important differences that you should be aware of. So, let’s first go over some key principles that you should keep in mind.
Quality over quantity
While quality over quantity should be a principle of every marketing strategy, it is an extremely important one when it comes to outdoor marketing for moving companies. In order for your outdoor marketing to be successful, you need to have a clear message, and you need to find the best possible way to give it. Even more so if you plan on using guerrilla marketing for small businesses. One of the worst things you can do is to implement every marketing idea that you stumble upon. Instead, you should spend ample time figuring out what you want to say and then find a short and sweet way to say it. This is not only cost-effective, but it is often the only way to actually engage customers with outdoor advertising in the 21st century.
Creativity pays off
As you’ve probably figured out already, creativity is the key when it comes to marketing. In order for your outdoor advertising to be noticed in today’s world, you need to come up with something creative. Simply copying the same old marketing methods won’t do you much good. After all, your everyday customer is pretty much numb to them. In order for a regular person to notice your billboard or your message, you need to put something that will interest them. Something that won’t be a standard advertising message that they can see in a thousand other places. This is why coming up with outdoor advertising ideas for movers is hard. But, also, this is why, when it’s done properly, it is beautiful.
One aspect of outdoor marketing for movers that don’t require much creativity is promotional material. Now, this doesn’t mean that you can’t be creative with promotional material. After all, there are some terrific business cards and logo designs that stick with people years after noticing them. But, if you don’t have a creative idea for promotional materials in mind, don’t worry about it. Just make sure that you are doing enough to promote your company, and that any important info is easy to see.
Combining online and outdoor marketing
The final thing to keep in mind is that online and outdoor marketing have to work together. Whatever outdoor advertising ideas for movers you plan on implementing, they need to be in line with the style of online marketing that you are promoting. After all, marketing needs to be a long term plan that incorporates various online and outdoor aspects. So, before you start trying out this and that and following current marketing trends, make sure to have a long term marketing strategy.
Some outdoor advertising ideas for movers
Now that we’ve covered some basic advertising principles, let’s look at concrete outdoor advertising ideas for movers. Again, we would advise you to only pick those that are in line with your current marketing strategy. If you don’t have one, contact our team and start growing your moving business today.
Every moving company needs to have vehicles. And each vehicle needs to help with outdoor advertising. So, if you haven’t done so already, make sure that your vehicles are a part of your promotional material. At the bare minimum, you need to put your company’s logo and your information on the side of it so that people can contact you.
Dealing with billboards
When people mention outdoor advertising, the first thing that comes to mind is billboards. After all, they were the most common way that people advertised. Therefore, it should come as no surprise that they are engraved in our minds. But, in order to tackle billboard advertising properly today, you need to be creative. As they can be quite expensive, you need to think long and hard about what you are going to put on them.
- A creative image or a funny message is always a good idea.
- You can even use moving parts in order to tell a short story about why someone should work with you.
- You can combine two billboards into a single commercial.
- Or even tell an offroad story with multiple billboards as comic book panels.
The more creative you are with them, the easier it will be to market your moving company. So, don’t shy away from using new and creative marketing tactics.