The number of moving companies has grown rapidly during the past few years. There are plenty of reasons for that. One of the most important is the rising number of relocations. Every person moves at least several times in a lifetime. And it goes up to 10-15 times! So being that there are around 7 billion inhabitants of the world, you do the math on how much relocations are we talking about. But being that the number of professional movers is also rising, they need to distinguish themselves somehow. The best way to do this is to use different movers’ marketing strategies.
Using those strategies, companies compete to grab a bite of the moving market pie and make a profit. The only things are that there are hundreds of strategies to choose from. But they can be put in one of two groups- Online or offline movers marketing strategies. We’re gonna compare those two kinds of strategies in this article.
Which is better to use: Online or offline movers marketing strategies?
No matter what kind of marketing for movers you choose, you can’t be wrong. But you could improve every strategy you currently use to promote your moving company. That’s the reason why we’re writing this text. Reading it, you should be able to decide what’s the best solution for you to improve your moving market position. Therefore, here’s a way to realize the difference between online and offline movers marketing strategies:
- The costing- Compare the price of digital and traditional solutions for moving companies marketing
- Audience coverage- How many people you can attain using each of those movers marketing strategies
- Time convenience- When are your potential customers able to shop using online and offline strategies of movers marketing
- Customization- How able you are to customize each of movers marketing strategies promptly
- Social media reach- The undeniable possibility to reach people using social networks
How much does it cost to use online vs offline movers marketing strategies?
Reaching people is one of the most important tasks of marketing for professional movers. That’s why you, the owners, don’t regret money when it comes to your moving company promotion. But it’s important to know if you could reach a lot more people for the same amount of money! That would improve your business without additional money investments.
Traditional movers marketing strategies usually cost a lot. You need to print the material, pay salaries to the people involved, pay rents, etc. It takes a lot of effort. But more important, it takes a lot of money each month.
Digital movers marketing strategies are mostly for free (the internet is something you don’t pay for), or for a lot less money than offline marketing solutions for professional movers. You can optimize the website, advertise over-friendly web pages, hire people to share your content for much less money than hiring them to share your offline marketing material.
The difference in the audience coverage of online and offline moving companies marketing solutions
Offline marketing solutions for moving companies have the limits of their nature. They can reach only the people you directly contact. And it takes your time to contact each of them.
Online professional movers’ promotional strategies are unlimited. And you need to invest a lot less effort. It means that you can create a lot more strategies to promote your marketing company in an online environment than in the offline. You can assume that, regarding the aspect of the number of people you’d reach, an online movers marketing is superior to the offline.
For how long a day are you able to deal with people using each kind of marketing strategies for movers
The traditional kind of promotional activities for packers and movers are allowing people to reach you only during the working hours. After the work is over, the clients need to wait until the next working day to get in touch with you. Then there are weekends, holidays, etc. So there is a lot more time during the day, and during all of the year, when people can’t get in touch with you offline, than when they can.
On the other hand, in digital marketing, professional movers have no limits at all. You can get in touch with potential clients each day at any time (we don’t suggest you should work all they during the year). Therefore, you can reach a lot more people, and establish many more contacts with your customers to be.
Customization of the content in the online vs offline environment
Offline movers marketing strategies are created before the start of the campaign. You do the research, plan on the activities, find the solutions and start the process. After you created it and paid a certain amount of money, it costs a lot to change the content or to adjust it so it could reach more people.
While in the online moving companies marketing you can customize the content promptly! Being that the internet is free, you don’t pay to change something in your ad or to adjust your blog article. Therefore, you can start the campaign. Check the reach. And after that customize to reach the wider audience. So even from this aspect, you can see that online marketing is superior to the offline solutions for the promotion of professional movers.
The undoubtedly strong influence of social media on movers marketing
Social media is something like a gold mine when we’re talking about movers marketing strategies. Being that there are more than 1.8 billion people using some of the social networks! So is there a greater source to generate leads for a moving company? And you can advertise through the social networks or pay a surprisingly small amount of money comparing to what size of the audience you approach! This is the last to be mentioned but probably the strongest advantage of online over offline movers marketing strategies!