It’s no secret that social media is where everyone is at right now. And if you don’t use social media to top moving leads, you’re missing out on a lot of things. In the last few years, physical, face-to-face networking has lost a lot of steam. Due to the pandemic, virtual networking skyrocketed overnight and has reached its peak now. To help you generate social media leads in 2022, Movers Development explores five simple methods for moving businesses to test out, and you can read all about them further in this article.
Five simple ways to generate social media leads in 2022
It’s true that there’s nothing better than meeting people in person. However, waiting for your next meeting in person isn’t the only way to get in touch with a bigger group. In fact, even when we’re slowly returning to pre-pandemic ways, even more people are using social media to generate leads. It’s expected for this trend to only grow and continue.
In the last few years, we’ve seen a lot of new ways to get social media leads. However, the team from Movers Development did thorough research and selected five effective methods you should definitely think about in 2022.
#1 Use the “give and receive” strategy
Most likely, you’ve seen tutorials or how-to videos on different platforms that are actually ads for a product or service. In this case, what makes these pieces of content different from other ads? It’s quite simple – the viewer gets something out of it. In return, it will inspire viewers to get in touch with the business as the value has been made.
The give and receive strategy can work in a different way as well. Take Gated Content as an example. In exchange for your details, you’ll get to see the content you want. There are plenty more ways to give and receive. It all comes down to what you’re selling and who you want to sell it to.
#2 Hold contests and giveaways
If you wondered how to increase your customer base through social media, holding contests and giveaways is a great way to go. After the COVID19 pandemic, contests and events were a lot more popular. They’ll be a great way to get new leads in 2022, too. It is a great way for companies with tight budgets to get leads.
In case you decide to run a contest, make sure to that it’s easy to enter. Because these kinds of posts lead to more interaction with the people who read them, if you use them correctly, they can lead you to leads. In addition to posting stories and videos on social media, you can also go live. You can also post reels and videos on a number of different platforms like Facebook and Instagram as well as on other social media sites like LinkedIn and Clubhouse. The best thing you can do is use social media monitoring tools to get the most out of your time and money
#3 Cooperate with influencers to generate social media leads in 2022
People didn’t think about influencer marketing until a few years ago when it was new. But they are still here and their influence only seems to be growing! They are now some of the most important people you can use to advertise your moving company and get leads. In fact, 53% of marketers say that influencer marketing can help companies convert more quickly than other marketing channels, like TV and radio.
A great example of a major name that used this method and proved how great it is is Dior. For the launch of their Forever Foundation, Dior and its influencer marketing agency teamed up with 67 influencers who matched each of the 67 shades of the foundation. They brought Dior 2.66 million followers and a 120% increase in the number of people who clicked on their links.
The best part about the strategy Dior used is that you can use it for any size business. It will work perfectly regardless if you are running a moving company or selling organic clothes. It all comes down to some simple steps:
- Identify the right people (influencers) who can help you spread your message.
- Figure out who your target audience is.
- Set up a realistic budget.
- Communicate what you want to happen.
- Either create the content brief or leave it to the influences as they know their audience best.
#4 Don’t skip targeted adds
There was no way to write this article without mentioning targeted ads. They might not be anything new or revolutionary but when you use them, you know you’ll get the results you want (or even better ones). In fact, it’s recommended they’ll remain the most common way to get new leads in 2022 as well.
It’s not a secret that targeted ads cost money. Thus make sure you have enough funds set aside if you want to use this method. Targeted ads have the obvious advantage of getting in touch with your target market right away on platforms like Facebook, Instagram, LinkedIn, and so on.
Also, when you start a business, you have to think about which platform to use. For example, if you’re selling a product, targeted ads on Instagram would be the best idea because they’ll make your product more appealing to people who see it.
#5 Generate leads in 2022 by using social media automation tools
The main issue with targeted ads is that they aren’t as personal as they should be. This means that they don’t always work the way they should. So be prepared that there will come a point when you’ll have to spend money on more powerful, automated lead generation tools.
You don’t have to do a lot of work to get in touch with the leads you want, thanks to lead generation tools. This is a great way to get in touch with people who might be more likely to become clients than people who came to you through ads.
Automation tools may not be able to reach as many people as ads that are targeted to them. However, the leads will be of better quality, and this should be the only reason you should think about making this kind of a deal.
Which one of our five strategies to generate social media leads in 2022 will you try?
For the last several years, everything has been about social media marketing and the trend is only going to continue in 2022. Therefore, in 2022, make sure to focus your attention on these wonderful tools and use them to generate social media leads. Hopefully, our five strategies helped you think of even more ways to take advantage of your social media and grow your business.