For many years, email marketing has been the best, as well as the simplest method to contact a large number of people. As a result, it has become a strong favorite among corporate marketers. However, as new ways of marketing are becoming more viable, SMS marketing is quickly becoming an effective marketing medium. These days, most successful companies utilize a mix of SMS and email marketing to reach their clients. If done correctly, each strategy may help generate tremendous attention and provide more good outcomes. That being said, if you wish to learn how to increase the customer base for your moving company, we are going to take a look at SMS vs. email marketing – which is better for movers.
The differences between SMS and email marketing
Before we can talk about what the better option for your moving company is, let’s first look at the primary difference between texting and email. Both of these methods rely on sending a direct message to your potential customers. However, the main difference comes down to how direct these methods are. SMS texting is appropriate for immediate messaging, and is good for hard marketing to your top moving leads. While email marketing isn’t quite as immediate as SMS messaging, it is a more reliable and secure way to get in touch with your customers. Another difference between the two approaches is the prerequisites. For email marketing purposes, you’ll need a business email address to contact potential customers. However, in order to engage in SMS marketing, all you need is a functional smartphone.
Positive Aspects of SMS Marketing
One of the biggest limitations of SMS marketing is also one of its biggest strengths; the length of text messages is restricted to 160 characters. This limitation focuses marketers to be creative and engaging with their messaging. What makes this a good thing is that customers are much more inclined to open and read a message if they know it will be brief and to the point. SMS texts generally take up very little time. When you advertise your moving company via SMS, your potential client receives it instantly. You don’t have to wait for anything. An additional perk of texting is that 98% of recipients actually read their messages. And because most people aren’t inundated with spam SMS, they’re more likely to take your message seriously and act upon it, rather than dismissing it as just more useless information.
Negative aspects of SMS-based marketing
While a character limit can force you to be more creative, it can also be a hindrance. Because of this limitation, it may be difficult to convey all of the necessary information in a marketing message. This makes it impossible to rely solely on SMS marketing. Other drawbacks of SMS marketing include:
- The inability to include visuals in your message.
- It is difficult to automate.
- The character limit makes it impossible to share URLs.
In addition to that, Consumer protection laws and SMS marketing standards both have strict rules that you must follow. You will not be in compliance if you create and send too many messages in a short amount of time. These restrictions may prevent you from using this marketing strategy altogether, depending on the type of business you own. Risks associated with text message marketing necessitate a cautious approach.
Positive aspects of email marketing
The character limit for email marketing is typically around 10,000. This is what makes it one of the best marketing tools out there. With a proper email marketing strategy, you can include as much information as you need. Because of this, email marketing is an excellent choice if your marketing depends on articles, newsletters, and other types of long-form content. In addition to that, you can make your point more understandable by attaching pictures and other file types to an email. This is fantastic because people respond much better to visual cues than to simple text.
In fact, here at Movers Development, we believe that email marketing is still the most effective method of business-to-business (B2B) promotion. This shouldn’t come as a surprise considering that email is the primary method of communication used in most businesses today. For this reason, email marketing is a great tool to market your moving company.
Negative Aspects of Email Marketing
As we’ve already mentioned, email marketing is one of the most effective marketing tools available. This is also why it may not be ideal if you own a small business. The truth is that email marketing has widespread adoption. As a marketing tool, email is now awash in commercial messages from companies all around the world. The problem is that many of these emails are spam that no one wants to read. Several email service providers have implemented stricter filters in response to the increase in spam emails, which cause promotional email content to be automatically sorted into the spam folder. As unfortunate as it is, these folders also harm legal advertising communications from legitimate companies. This means that it can be hard to break through to real customers with just email marketing.
If we look at email marketing, we will find that between 50% and 85% of all emails are deemed spam. This contrasts sharply with SMS communications, which have a far lower rate of spam or spam-like messages. Additionally, SMS marketing offers much greater open and click-through rates than email marketing. This, however, dones’t mean that it is altogether better than email marketing. email marketing has its own benefits. It is a safer and overall more versatile method of marketing. If you have a good marketing team behind you, you can greatly benefit from email marketing.
That being said, when it comes to SMS vs. email marketing – which is better for movers, it’s hard to say. If you had to pick just one, we believe email marketing is still the best option. SMS can be effective, but the inability to share any type of media via text can be detrimental to your marketing efforts. However, the beauty of these two approaches is that they are not mutually exclusive. You can use both if you want to maximize your results.