Nothing can improve a moving company’s reputation quite like a positive review. However, what good is a review if no one can see it? That is why it’s critical to consider how you can show your positive review to as many people as possible. Your website is an excellent place to display all of your positive feedback. If you don’t know how to do this, don’t worry. Movers Development is here to show you how to promote your reviews with web design solutions.
Make sure that your website is review-friendly
If you want to show everyone your company’s positive reviews, the best thing you can do is to create a visually appealing review page on your website. This way, you won’t have to overcomplicate things. People will easily be able to get second-hand opinions about your services if you have a dedicated review page. This is advantageous because prospective clients will not have to leave your website to learn about the quality of your services. For this reason, it is important to consider a review page as part of your moving company website design. If you haven’t already thought about this, now is the time.
Don’t be hesitant to solicit feedback
People love giving feedback. They love being listened to. Therefore, you can make use of this by simply asking your clients to leave reviews for you. Moving company advertising can benefit from this. One simple thing that you can include is a ‘Thank You’ page at the conclusion of your moving project. On this page, your clients can share their thoughts about your services. This way, you will be able to get decent feedback.
However, you will also prove that you are interested in improving customer satisfaction. This feedback process doesn’t need to be complicated. A simple “stars system” should be enough to get the information you need. If your clients are satisfied they can give you 5 stars, and if they are not, they can give you 1 star. However, if they’re dissatisfied, make sure you address all of their concerns before asking them to rate your firm.
Create an easy-to-use testimonial process
It’s unlikely that clients will leave a review if they have to go out of their way to do it. Experts from Movers Development recommend that you provide a link to any website where people may submit their comments or feedback. You also need to make this process as simple as possible. You need to be polite and not force them to do anything.
For example, “We’d love to hear your opinions – it’ll only take a minute!” works nicely in follow-up emails or on your webpage. However, in some cases, the client may have a hard time articulating their thoughts. For this reason, you should always have backup questions on the ready. This way, you will be able to help them say what they want to say.
Promote your reviews with web design to incentivize reviews
Sometimes, no matter how simple you make it, you won’t be able to persuade someone to leave a free review. For this reason, you may need an incentive. A great way to incentivize clients to leave reviews is to simply, offer a discount or gift. However, not any form of discount.
After completing your client’s move, you can ask them to leave a review of your service in exchange for a discount on their next move. If you do this, you will not only receive a review, but you will also ensure that they will not use a different moving company in the future. This will work with almost anyone, especially with people who are moving to affordable housing.
Create a steady flow of fresh reviews to
Every review is valuable. However, if you want to find and develop more moving leads, you should strive for volume. According to studies, almost half of all people who need moving services would rather employ a company with a high number of reviews and an average rating than one with a small number of reviews and an exceptional rating. To ensure a consistent supply of reviews, make sure that every one of your customer-facing employees understands the significance of obtaining fresh contributions. Your staff should be prepared to solicit feedback from clients and guide them to a website where they may enter their replies. It may also be beneficial to automate your review request procedure. To do this, you can make use of different email marketing services that will automatically ask your clients for reviews.
That being said, when you get a large number of reviews, it is impossible not to receive some negative feedback as well. You will simply not be able to please all of your clients all of the time. No matter how good your services are. Therefore, don’t be overly concerned about their replies. While you should always strive for client satisfaction, a few negative reviews may actually help prospective buyers like your company more because they make your brand appear honest and genuine.
Sign up for all of the main consumer review websites
Customers in both the US and the UK placed consumer review sites second behind close friends and family when asked which sources they trust to deliver honest and impartial information. To promote good customer evaluations on these third-party sites, ensure that your company is on all of the key platforms, including:
- Google My Business
Once you’ve registered, keep a close eye on your visibility on these sites. Many third-party customer review sites emphasize companies that react to comments on a frequent basis. You may inspire more clients to connect with your company by responding to all comments in a timely manner. If you only post reviews on your site, some customers may suspect that you are showing only positive reviews. Customers are more inclined to trust your brand if you interact with them openly on a platform over which you have no control.
Furthermore, prospective clients will view your company favorably if you respond to comments and reviews positively. This includes thanking customers for positive feedback and resolving issues with unhappy customers. With that said, now you know how to promote your reviews with web design solutions.