Websites are the showrooms of modern-day businesses and that is fact. People might not care to admit it, but we are reluctant to deal with companies if we don’t see a fully functional and well-designed website. And even though the moving industry might not be that interested in acknowledging it, there is a certain appeal to a well-developed movers website that leads recognize. Furthermore, those leads are converted into customers in part because the online content they see is visually appealing. And if you are truly interested in the prospect of developing your moving business, you will look to invest time and effort into optimizing your own website as well. Here are some simple arguments as to why you should do so.
A well-developed movers website is sure to attract more visitors
We already mentioned this earlier, but what does it actually mean. People might want to fight their need to be attracted to pretty and shiny objects, but we can’t help it really. It’s programmed into our software like a strong magnet. And it is this type of impulse that good marketing for movers can be built upon. There are several website development tasks that you should do in order to build a well-developed movers website:
- Visually attractive and informative content.
- Strong internal link structure.
- Error-less technical functionality.
- Universally applicable and user-friendly.
All these elements are equally important and connected – one cannot give optimal results without the other. And it’s important for you to understand why this is.
The importance of a well-developed movers website that is visually enticing
Studies have shown that people react well to rich and colorful online content. It keeps their interest peaked and their attention active. It comes down to your oldest marketing research about what people react to, but in this case online. So your website needs to attract the attention of customers and then keep it with valuable and knowledgeable content that is presented clearly.
In turn, your website will get recognized as valuable by search engines and by the visitors that will more easily be converted into clients. The idea you want to implant into the mind of the customers is: “Hmm…these movers seem to know their stuff, and I love the way they present it – I think I’ll give them a call…”
The architecture of a well-developed movers website consists of a strong internal link structure
A good design pattern will only get you so far, but you then need to connect the structure of your website. Nobody likes to waste time searching for pages on a website that should have been provided on the home page or other relevant pages. This is why you should implement an organized and detailed internal link structure that will provide visitors with all the information they need, no matter which page they are on.
Error 404 and other similar issues with the website are not an option
This requires no additional explanations, I think. It’s a matter of simple reasoning – nobody wants to visit or use a website that does not work half the time. We’ve all gone through these moments. Just think back how annoying it was when you kept getting a crash page issue or error 404, website maintenance, etc.
By ensuring that your website is working properly, you convey to potential clients that the moving services you provide are the same. This is even more important if your website has advanced movers software such as an instant quote calculator or logistics software.
The advantages of a user-friendly and adjustable website
The main issue you can experience with a website today is for it not to work on mobile devices. Smartphones have become the present and are building the future. Hence, you need to ensure that your well-developed movers’ website is mobile-friendly. And not only for smartphones, but for all other devices such as Mac and Apple as well. Only by doing this will you be able to count on all types of visitors and converting them into clients.
Google approves and supports well-developed movers websites
The fact of the matter is that Google and other search engines represent the foundation of each marketing development strategy. It all rotates around how your moving company is rated and viewed online. Because that is what ultimately wins you the most points (or better yet, customers). And we all have already learned by know, the more clients you have, the more profit you make.
So all the tasks necessary for building a well-developed movers website we spoke about earlier go towards this. Once you have an optimized website running and attracting customers, you also get the attention of Google. This especially works if you spice things up with a dose of Search Engine Optimization tools. And what is the result you end up getting for your effort – that prized positioning on the first two pages of Google that 90% of people actually look at for recommendations and advice.
A well-developed movers website can put you well in front of the competition
Hey, it’s a competitive market out there, no matter the type of business you’re in. And with the moving industry, you always have to be on your toes. Follow current moving industry trends, invest in personnel and equipment, invest in marketing strategy development, invest in movers software, SEO…the list goes on and on. But the list starts from investing in your website. This represents all you stand for as a moving and storage business.
And with modern business, you need to implement all you can in order to stay ahead of the curve. Just take a look at some of your local competitors and judge for yourself what the differences are between their website and online marketing and your own. Type in some moving terms for your area and see where they rank and where to do you. You might end up surprised by the results.