If you’ve been in business for some time, you’ll know that you need good SEO if you want to succeed in the online marketplace. If you’re not on the first page of Google, it’s like you don’t exist. However, the competition is harsher than ever, so you need to give it all you’ve got if you want to stay ahead of the curve. Of course, you want to use all the tools available to help you get there. And all the usual suspects come to mind: relevant content, proper use of keywords, alt-tag, and even backlinks. But one of the things that can help you (especially in the moving world), but lots of business owners forget about, is reviews. We want you to use them and take advantage of them, so let’s talk about how company reviews boost your SEO efforts.
Reviews are content
The chances are that you’ve never thought of your customers as content creators, but in a way, that’s what they are. Let us explain what we’re on about here.
You might see reviews as feedback alone, but Google sees more in them. Whenever a customer leaves you a review, crawler bots get some new content to check out. And whether the feedback is good or bad, it’ll contain some of the keywords relevant to your business. It’ll make it clearer to Google what your company does, and it’ll be able to position you better in the SERPs.
When you think about it that way, it’s easy to see why reviews matter so much in SEO for movers. If you have lots of them, you’ll pop out each time someone searches for a service you get some praise for.
Google trusts reviews
It goes without saying that Google’s algorithms have become smart. When bots crawl your reviews, Google gets what they say. The algorithm understands the reviews as well as searchers, and if they’re positive, Google will see your business as of high quality and value and recommend it.
In essence, it all comes down to what search engines want to offer to their users — the best experience possible from start to finish. They want people to like the businesses they recommend them, and they rely on reviews to make it happen.
If you want to play it safe, provide great service for your customers and get them to leave you reviews. It’s a simple receipt that will get you to appear at the top of search results in no time. And the more good work you do, the bigger authority you’ll become in the eyes of Google.
They give you an edge over your competitors
Take a look at what your competition is doing. If they’re basing their SEO around website navigation and search terms, and you’ve got your moving company web design all set up, focusing on reviews could make you shine.
To get ahead, install rich snippets to your website and encourage your happy customers to write reviews. Once you do it, your listings will appear as rich results, meaning that you’ll get some golden stars underneath each entry. Naturally, the better your reviews are, the more stars you’ll get.
These will get users’ attention, and they’ll make you stand out in the SERPs. But on top of that, they’ll add to your brand trust. Users know that reviews come from real people, and there’s no disputing your service quality if your rating is good. And when people see you as a trusted source, they’ll click on your links. As a result, you’ll get a higher click-through rate than your competitors, and Google will favor you for that.
Customer reviews impact bounce rates
If your website has a high bounce rate, you won’t be able to rank well on Google. If people leave your site as soon as they land on it, the algorithm will see it as a red flag, and it’ll avoid recommending it. However, visitors are much more likely to contact you or buy something from you if you have reviews. It gives them peace of mind as they know you’re legit, and they’ll spend more time researching your pages.
So, that’s another example of how company reviews boost your SEO efforts right there. They’ll lower your bounce rate and give you more time to convince people to convert. And as we established, a low bounce rate = high Google rank.
Responding to company reviews will get you more interaction
Google isn’t a stranger to being ambiguous when letting us know about the latest ranking factors. It’s their way to spice things up, but lately, they openly encourage collecting reviews and responding to them. As a matter of fact, in GMB support pages, Google asks people to interact with their customers by responding to reviews. They want you to do it, so to rank well, you’ll have to.
Here are a few ways responding to reviews can help your SEO:
- You’ll give Google bots even more keywords to crawl
- They’ll see that you’re regularly interacting with your customers, signaling that you care about their feedback.
- If you’re good with words, you can get customers to change a bad review or even delete it. Google just loves when this happens, and they’ll reward you for it.
Reviews will boost your local SEO
For moving companies, local SEO is essential. You want people from the area to contact you, so you want to rank well on local searches. And here, reviews are indispensable.
The reasons behind it are simple. Users looking for local service-based businesses usually don’t want to read long pages, especially in the early buying phase. So, they use reviews as an indication of the business’ quality. If they like what they see, they’ll move onto your website and read more about what you offer there.
Hence, reviews are the first barrier you’ll have to cross. Without them, no moving company advertising will get people to call you as they won’t trust you enough to do it. On the other hand, good reviews will get you more traffic, which will show Google that you matter.
The bottom line
As you can see, company reviews boost your SEO efforts in many ways. They allow you to keep crawler bots happy, interact with your customers, get more traffic, and get the edge over your competitors. Pay more attention to them, and Google will reward you by ranking you higher.