Although not the most important of decisions, naming your moving business is still something you have to consider with utmost care. Because two things are certain, it will not be easy and it will play a big role in the development of your moving business. People often underestimate just how challenging naming anything is, be it a company, product, child or even a pet. However, you have to make a decision at some point, and we might just be able to assist you in that. So, here are some general facts to take into consideration before naming your moving company.
Where should you start?
Modern knowledge of business divides the approach of naming a company into two important aspects: emotional and practical. Whereas the emotional aspect is more free-thinking and wider, the practical aspect demands that certain terms be met. So, why not start with the less constraining approach and work our way towards the theoretical one?
The emotional aspect of naming your moving business
The good fact about this approach is that the inspiration for your company name can be found in any situation. After all, you have countless brands that evolved from everyday situations and ideas. The typical example here would be Apple – noted as the inspiration of one of the fruitarian diets Steve Jobs was following. And this is what you might consider a textbook example of how a simple term can become an established global brand.
It all comes down to the feelings you aim to awaken in potential customers. The name always plays a key role when it comes to first impressions. Your goal should be to make sure that that impression is a positive one. So, stop to think about this – what is the feeling you want to evoke when naming your moving business? Trust? Innovation? Capability? Professionalism? This will all, of course, depend on the type of customers you want to attract. So, you have to make sure that the company name speaks to them directly.
The practicality of naming your moving company
Although here we have a larger and defined number of terms to fulfill, they are easier to meet than the emotional ones. Why? Because they are clearly defined and proven to work. However, nothing prevents you from combining the emotional and the practical when it comes to naming your moving business. In fact, you will find that most marketers and business-owners advise it. So, here are 4 questions you need to answer to test the name you come up with:
#1. Is the name memorable enough?
How can you hope to intrigue and retain customers if they are unable to remember your company name? You have to appeal to the subconscious part of the brain with the name you provide. People tend to associate names with other terms and places familiar to them. This is why words of one or two syllables are easier to remember.
However, don’t let the simplicity of it all fool you. When faced with a choice between a longer logical name and a short senseless one, you should lean towards the former. Additionally, spelling can also play an important role, especially if you plan to combine two or more words. You need to ensure that it makes sense to anyone that reads it.
#2. Does the name carry any unwanted baggage?
There are various ways to attract baggage when naming your moving business:
- Names of competitor companies
- Translation in foreign languages
- Mispronunciation
- Eligible domain names
You need to be aware that any of these barriers can render a perfectly good name completely useless. Hence, once you do come up with a name for your moving business, you need to ensure that it doesn’t cross paths with any of these baggage generators. Creating a name synonymous to your competition is obvious to spot, unlike offensive translation and mispronunciation. And don’t forget about domain names – you will need to create a website. The last thing you want is a domain not matching the name of your company.
#3. Is it applicable to all situations?
The starting point here is the correlation between the name and the domain name of your moving business. The consistency between the two is essential in the online community and serves to reinforce your brand the eyes of the customers and search engines. Plus, it only takes a few minutes to check whether or not a certain domain name is available or not. You can use any of the countless domain registration websites to check.
The other side of the coin here is the appearance of the name on uniforms, packing materials, moving trucks etc. A 5-letter name will be much easier to fit than a 12-letter one, so make sure to consider that as well. Also, don’t forget about syncing the name with social media.
#4. Can the name of your moving company grow with you?
Google, U-Haul, Amazon – these are all brand names that have undergone extensive growth in the decades they existed. However, none of these companies were forced to change their name to adapt to industry trends. Instead, their names evolved with them and became universal in terms of recognition and use. The conclusion to take from this – you have to take your brand development strategy into consideration when you are naming your moving business.
Recap for naming your moving business
- Keep in mind the characteristics of a good business name. A good business name has certain characteristics. Make sure that it sounds good when you say it out loud. Remember to keep it brief and simple, so that it is easily memorable.
- Get creative when naming your moving business.
- Check its availability, both offline and online.
- Think long-term and how the name can evolve.
- Add a unique touch – something yours.
As we mentioned at the beginning of this article – this is not the most important decision you will have to make. A name will only be as good as you make it out to be. And the only way you can accomplish that is through the top-quality services and support of your company. So, naming your moving business might be the first step, but making sure it grows is the priority.
