The world of modern business bears constant innovations. If you want to get ahead, you need to think ahead, it’s as simple as that. And one way to accomplish this is through geo-targeted advertising – the new hype in digital advertising. The best part about this is that, given its local features, this idea is a very practical one in the moving industry. In fact, it might just be the next game-changer in movers’ marketing that you have been looking for. So, Movers Development is here to explore it and see whether or not it pays off.
What is geo-targeted advertising and why does it matter?
Location-based targeting enables businesses today to focus their marketing efforts on mobile device users. With it, you can create specific marketing campaigns and use different ways to advertise your business on the people in your local area. This is one of the reasons why so many marketers today are going with this particular strategy and investing in it. But, the question remains here just how geo-targeted advertising is changing digital advertising. Well, here are 3 main advantages of this innovative approach:
It enables you to maximize the effect you have on mobile device users
Everything is going mobile today. With a record growing number of mobile device users, you cannot hope to grow your moving business without exploring this target group. And with geo-targeted advertising, you are able to accomplish exactly that – show the mobile users in your area exactly what they want to see.
Implementing personalization and segmentation into your marketing efforts
Geo-targeting offers a more organized and precise approach in terms of the separate success of your marketing campaign in different cities and states. It can offer you knowledge on how best to modify certain email marketing campaigns to fit into a specific area. Thus, it offers you the option of creating and implementing personalized and segmented campaigns to win over new leads.
Linking online ad campaigns to in-store activity
What most moving marketers dream about is the ability to link their advertising efforts directly to conversions. And geo-targeted advertising is the solution to this goal. With platforms such as Facebook, Google, Snapchat etc. offering tools through which you can track the impact your campaigns have, this ultimate goal is becoming a reality.
5 ways to master geo-targeted advertising
Those moving companies that manage to unlock the potential that this particular strategy carries with it will be able to gain many advantages from it. In regards to finding new ways to stay ahead of the competition, this is definitely one way to go at it. And if you are still having doubts as to how best to master geo-targeted advertising, here are 5 simple ways:
1. Use the behavior of past leads to target future ones
Rather than thinking of geo-targeting as a tool to pinpoint potential customers, think of it as a bridge. One that serves to connect you to the identification of behavioral patterns through concrete data. So, the sooner you are able to recognize the behavioral patterns of your clients, the faster you will be able to create campaigns with maximum efficiency.
For example, if you know prospects have recently decided to relocate due to a growing trend, you could direct some of your effort toward that audience.
2. Fortify your positions within a certain area
Geo-targeted advertising enables your business to draw virtual lines and target people within those borders. This can prove especially influential for moving companies operating in highly competitive areas such as NYC. You can basically erect virtual fences around hot spots for your line of work. So, a typical example of this approach for movers would be to focus your efforts on suburban areas to which people are relocating to, only to commute to NYC from there.
3. Make sure that you select the proper online venue
With such a large number of places where you can advertise through geo-targeting, this tends to complicate things. However, in order to maximize your conversion rate, you need to be sure to carefully select the online venues you choose to market on, based on:
- traffic volume,
- average conversion rates,
- cost per click etc.
In order to make the most of out of your geo-targeted advertising, you have to make sure to choose the best platform. One that will bring in the most conversions for the least amount of money.
4. Choose your keywords with care
This new approach, useful as it is, does not mean that you should slack off. Rather, you need to make sure that you use the best possible high-impact keywords when you geo-target. Since you will have insight into certain local amenities and demographics, you can use more precise keywords in your marketing efforts.
5. Check-ins lead to checkouts – remember this
If you want to improve your geo-targeting work by reaching target audiences on the platforms they regularly use, check-ins are a great way to do this. In order to accomplish this, you need to monitor social trends and incorporate them into your campaigns.
The best geo-targeting advertising strategies are not lightning strike fast. They are carefully composed plans that look several steps backward before focusing on the steps forward. You need to invest the effort to analyze the market around you. Gather as much data as you possibly can before launching a promotional campaign. Some of the ways to do this is to:
- tweak keywords,
- refine demographics,
- forge ahead.
It’s only through careful planning and repetition that you’ll be able to craft a sustainable, profitable PPC strategy through geo-targeting. Given how increasingly powerful and important this approach is becoming, you have to make the most out of it. The continuing innovation in geo-targeting is good news for moving companies hoping to create more compelling and effective campaigns, both now and in the future.