We constantly talk and write about the aspect of establishing a good online presence. But what does that really mean? What is the very first step towards growing your brand online? Most would argue in favor of choosing a website domain for your business. And this is exactly what we are here to discuss today. Movers Development knows better than most the importance that the domain name for your website can play in the world of SEO.
How influential is your choice of a domain name?
For those that just recently joined the realm of SEO for moving companies, the domain name is the address for the homepage of your website. Sure enough, it’s not the only thing that can and will influence the overall value and success of your website. However, it does play a key role for several reasons:
- A creative and memorable name is more likely to get the attention of your visitors and returning clients.
- Choosing a website domain for your business has a direct impact on your SEO efforts.
- You can use your domain name to let people know what your business does.
- What you choose is what you’re stuck with – if you decide to change the name later, it will only negatively affect your online presence.
Names carry power – they always have and they will continue to do so. Most people would disagree about this fact when it comes to websites, given the constant shift in the digital environment. However, a strong website rich in online traffic can just as easily become a known brand. So, similar to choosing a name for your moving business, you have to consider your choice of a website domain for your business.
4 proven steps to help you choose a website domain for your business
Nobody can really claim to a certainty – “this domain or that will bring you success!” Remember that this is but a fragment of a larger puzzle. It’s not really what you would call science, but it can bear weight nonetheless. So, here are 4 simple steps to help you along the way:
Step 1: Incorporate a target keyword into the name of your website domain
This would be the most logical choice for this challenge. After all, what can speak better to search engines and online customers than a name that represents what your company does? However, bear in mind that you can just go a put movingharlempeople.com just because your company is positioned in Harlem.
Choosing a website domain for your business means that you need to offer people something they actually search for. So, make sure to choose a strong keyword with a high number of searches. It works just as good as incorporating strong keywords in your website content.
Fortunately, keyword research has become a lot easier to do, given the tools that Google and other similar companies offer. This refers to tools like Google Keyword Planner. You can use them to search for terms that have both a high search volume and (ideally) low competition. Just remember that in this case, you’re looking for a keyword that represents your website and content as a whole.
Step 2: Brainstorm with the aid of a domain name generator
Sometimes, no matter how hard you try your best to be creative and unique, the ideas just continue to evade you. We all had this happen to us, its something that you can’t avoid. Other times, just when you thought that you have the perfect name, you find out that the domain is already taken. And with nearly 2 billion active websites, this should come as no surprise. Luckily, there is a solution to this.
Using a domain name generator can help you not only check whether your idea of a website domain for your business already exists, but it can also help you brainstorm for potential names. Domain Wheel is one such tool – all you need to do is type in the keyword and it offers you suggestions for domains.
Step 3: Time to select the best website domain for your business
By now, you should have the top keywords for your line of business and a top selection of domain names. Next comes the selection process. And this is the part that is completely subjective and up to you. However, if you were to seek our advice, there are some simple criteria to follow. You want to make sure that your website domain name is:
- Readable and easy to pronounce. The website domain for your website needs to be easy to pronounce. Do it yourself several times and then ask a friend to do it as well.
- Creative and catchy. People love something unique and easy to remember. The more unique your domain name, the easier it will be to brand it.
- Short and to the point. Nobody likes a mouthful when it comes to domain and company names.
And don’t go off forgetting about the TLD
Top Level Domain (TLD) is the ending to your website domain name: .com, .org, .net, .edu, .gov, etc. The problem occurs when you realize that most websites end with .com, so finding a website domain for your business and this TLD is becoming challenging. This is why there are a lot of businesses that decide to go with other TLDs.
Step 4: Final step – don’t forget to register the domain name if you choose
The very last thing you need to do once you make the decision is to actually purchase the domain and register it. For this, you will usually have to rely on a hosting provider or sign up for a hosting plan. Of course, you also have the option to go through a professional hosting company or a dedicated registrar. You should check out your provider’s documentation or ask their support team for assistance when making the transfer.
So, what’s the take here?
It’s a simple matter of, a person decides to start a company – the company needs a website – website needs domain – person finds the domain. The truth is that choosing a website domain for your business might not be the most important thing in the world, as long as you have something truly great to offer. However, even if you do, why pass out on the chance to have the world know and remember it all the faster. Branding your moving business is still the goal, and a good domain might just be that drop you need to tip the glass in your favor.