There are many statistics a business owner needs to worry about if they want their site to be ranked well and attract many visitors. One such characteristic which not many know or worry about is improving your website trust flow. Join us as we discuss it in our guide to improving your website flow and enhancing your site a step further!

What exactly is ‘trust flow’?

To understand what you need to do for the sake of improving your website trust flow, you first need to understand the term itself. In simple terms, trust flow represents the trustworthiness of your website. Put differently; it determines whether your site is ‘reliable’ or whether Google should flag it. You’ve undoubtedly tried to open a site once or twice in the past only to be hit by a warning that you are trying to open a risky site and to only proceed if you are willing to risk getting viruses on your computer. The trust flow itself is determined through several metrics. The simplest to track is the number of times someone was hyperlinked to your site from a ‘trusted’ site and your site’s overall quality and rank according to Google. This means that responsive web design and SEO are essential here, too.

Get your backlinks on other sites by guest posting

As you can tell from the previous paragraph, backlinking is one of the easiest and most consistent ways of improving your website trust flow. And the best way to legitimately earn those backlinks for moving company websites is through making guest blog posts for them. You are effectively increasing your trust flow by spreading your content and including your backlinks. Still, if it wasn’t apparent already, this does pose one risk to you. Namely, if the site you choose to work with has a low trust flow, this will negatively reflect your site. You must be picky about who you choose to write guest posts for. Of course, even if this does happen, it is unlikely to impact you too negatively. Over time, the damaging trust flow buildup can slowly become an issue if you work with too many suspicious sites.

The graph of backlinking effects
Backlinking affects both sites involved and is a step towards improving your website trust flow.

Partner up with ‘influencers’

The following way of improving your website trust flow and increasing website traffic, is working with influencers. Now, it is not easy for a moving company to offer incentives that can make a severe influencer cooperate with them. Companies specializing in makeup or gaming equipment can easily draw such support. Still, this doesn’t mean you are without any cards to play! Movers should do what movers do best. Whether they are influencers or not, everyone eventually needs to move into a new home. As such, you have two options. You can browse influencers’ content and look for someone who has announced they will be moving soon and then offer them your services and a chance to record the move with your assistance. Or, you can put the word out on your social media and see if anyone contacts you.

Influencer spelled out in letter blocks
Keeping in mind that it can be hard to work with influencers.

Proper site organization and internal linking

It’s a known fact that internal linking helps with website trust flow, too. Technically speaking, this is because the quality of your website is higher if you have good page interconnectivity. In practice, it is mainly because it makes it much easier for Google to crawl and thus index. Generally, you want at least four internal links on a single page. The number can be higher on specific pages, such as pages that link to your various moving services. However, if the page in question is a blog post, cramming too many links into it will only be harmful. So, remember that striking the right balance is just as important as building an excellent internal link network for your pages.

Trimming out the harmful backlinks of your own

While trying to get your content and, therefore, backlinks onto as many trustworthy sites as possible, you are also likely to accrue backlinks on your site. This is only natural since some sites like to ‘trade’ backlinks. This practice is also helpful to you, so everyone wins. While the benefit to your trust flow is not as significant as having your backlink on their site, it’s still worth it. Note, however, that a website’s quality and trustworthiness are not something set in stone. Just as you can work on improving this statistic, it can also degrade over time. Especially if a site is abandoned and no maintenance is done to it. A previously trusted site can negatively influence your website’s trust flow. Necessitating, in turn, that you remove its backlink from your site.

Working on general site quality

The final step of improving your website trust flow is naturally working on your site’s overall quality. We already mentioned this, but it deserves further clarification. First, you must know that no matter how high-quality your site is, it will not catapult its trustworthiness to the top. Instead, it is only when its quality falters that it reflects on its trust flow. This is naturally unfair, but Google values quality and punishes sites that fail in this department. Naturally, if you make clever use of the SEO improvements this necessitates and the moving company keywords required in the process, you can still see a positive influence on your trust flow. Even if it’s not particularly significant, every bit of improvement helps.

SEO spelled with white tiles
SEO is as important as ever.

We hope you found our guide to improving your website flow informative and helpful! In some ways, the efforts required here overlap with the efforts needed to improve SEO and several other essential website metrics. However, this should only make it easier for you to improve your site. Since you will have some basis for the work ahead of you already.