Companies today underestimate the visual effect their website can have on customers and online visitors. As a result, you can often lose out on leads and conversions, even though the numbers might be telling a different story. Why is this? Because people respond differently to different colors that they find on your website. This is why it is so important to take your time and invest thought into choosing your website colors. After all, it can be one of the key points for your moving company marketing efforts.
How do colors and psychology fit in together?
One would be amazed at just how much influence colors have on psychology. The fact of the matter is that you can influence online visitors and the sub-consciousness of customer through colors you display on your website and marketing campaigns. Hard to believe but true nonetheless.
However, this is no simple endeavor. You need to explore how different colors affect people before you decide on choosing your website colors. After all, the color or colors you choose will define your company and lay the foundation for building your brand.
How do people respond to different colors?
The main difference between a good and bad choice of color for your marketing efforts and website is in the effect it causes. While the right colors will lead to conversions, bad ones can cause negative impressions about your business.
According to recent studies, people have a tendency to lean towards the color blue. Today, we are going to break some misconceptions and discuss the various types of colors and the effect they have on consumers. It is my hope that this will bring you one step closer to choosing your website colors. So, let’s get down to it!
Blue – the color of professionalism
As the top choice among consumers, you will find that plenty of companies tend to use it to instil a sense of stability. Often associated with trust, security, and professionalism, blue is a color you will find on plenty of business and corporation websites.
People are often drawn to it because it awakens a sense of spirituality and calmness. However, there is a difference to learn when it comes to the different shades of blue that you can use. This will, of course, all depend on the message you want your website to portray to others.
- So, if you are a corporation or would like to pass on a business-like vibe, you want to use darker shades of blue.
- Choosing a website color in lighter shades of blue, on the other side, is a step you would take when your company is more oriented towards social aspects and content.
Purple – the color of elites
Synonymous for royalty, the color purple inspires a sense of nobility. People often associate it with luxury and glamour – something that is oriented towards high-end audiences. This is the ideal choice of website color if you are targeting a more sophisticated type of audience.
Pink – for companies focused on feminine audiences
Most men find the color pink offsetting. Because of the natural feminine feelings it inspires, pink is a universally accepted color among women. The sexuality, love, warmth etc. it represents, you will find it most commonly used on websites oriented towards the fairer sex. However, using it on a wider audience might cause you to alienate male customers.
Red – choosing your website colors in aggressive manners
This is a color that has a plethora of conceptions associated with it. In the real world, red can lead you towards feelings of love, passion, intensity etc. However, in the world of marketing, it can be a double-edged sword:
- One edge can lead people in the right direction, offering the promise of discounts and a sense of urgency.
- The other edge can indicate a sense of danger, leaving you wondering whether or not it’s the choice to follow.
When choosing your website colors, think how aggressive you want your brand to appear before leaning towards the color red.
Yellow – the choice of warmth and joy
In most cases, yellow is perceived as a cause of positive energy and happiness. It leads people towards a feeling of joy. However, you do have to ensure that the message your website conveys is clear, least you want people to misconstrue the yellow as a sign of caution. Like the case with blue, the shades of yellow you use can also affect different demographics:
- Lighter shades often work best for younger audience.
- Darker shades of yellow are something that more mature audiences tend to react to.
Orange – for those looking to stand out
Although similar in the positive energy it conveys to the color yellow, orange is not nearly as popular. In fact, you will not find many websites that use it. But the positive attitude and vibe in conveys makes it a color worth considering for your website. In addition to all this, orange is a very friendly and sociable – making it the popular choice for high-converting CTA buttons.
Green – the color of wealth and harmony
The color green carries different meaning for different cultures around the world. However, it is most commonly associated with nature, life, wealth, and harmony. So, if these are the feelings you wish to instil into your target audience, then this is the choice for your website.
White – adding a touch of sophistication
Choosing your website color as white leads customers towards a sense of luxury. You most often find the color white representing high-end products, because it carries that indication of sophistication and elegance to a website. It is a great way to boost the value of your products or services.
Black – a very sensitive and thin line between good and bad
Although often associated with death, black can bring a sense of elegance and luxury, if used properly. This is a color you need to thread carefully with, because it takes very little to make it appear bad. For those just starting out in marketing and business, we would advise avoiding it until such a time comes when you gather enough experience and data about your consumers.
Brown – stability and firm ground
The earthy tone of the color brown communicates reliability and dependability. However, it is most often used for websites that promote agricultural products and plants. You will rarely find it in use for other types of businesses and websites.
Wrapping up the topic of choosing your website colors
Your choice of color(s) for your website and business can make a big difference. Colors affect every elements of your marketing efforts, from logo and business cards to email marketing campaigns and brand development plans. So, you need to make sure that the choice you make is the perfect one. Just something to take with you before choosing your website colors – the world is no longer as black & white as it used to be.