The goal of any moving company is to boost their conversion rate with an increase in leads and online traffics. And this is something that will and should always remain a priority for moving companies that wish to develop. However, this is what one might call “easier said than done”. Which brings us to the topic of today – call to action (CTA). So, to help you achieve your company goals, we will discuss and provide you with some effective calls to action that have proven to drive some impressive conversion numbers.
6 types of effective calls to action that can drive conversions
When we discuss marketing for moving companies, we can’t help but mention CTAs. They are an essential component of the growth process of any moving company. Hence, you can only imagine how many of them there are. Well, today we will go through some more efficient than others. So, here is our choice of six CTAs that stand out in terms of results:
1. First person call to action
People respond well to putting yourself in their shoes. This is why the first person calls to action can be so effective when it comes to conversion. When you use third person CTAs like “Get your free estimate,” it doesn’t really instill that vibe and impact that you want. Instead, by changing it to “Get my free estimate,” you invite the client to consider the offer from his perspective.
2. Arrow CTAs
People today are all about the visual approach you make. So, although something as benign as adding an arrow to point to your CTA might seem absurd to you, it certainly isn’t to online visitors. In fact, companies such as Helzberg Diamonds managed to boost their conversion up by almost 30% with this simple adjustment.
3. Double CTAs have also proven as effective calls to action in past years
In marketing and creating a good landing page, every detail counts. So, some would argue that the best place to position a CTA is at the bottom of the page. It gives you leads that have gone through the page and are more likely to turn into customers. Others disagree with this theory and go for the top of the page CTA placement, to secure a larger number of leads.
Although there are cases to support both theories, why not simply combine them? Yes, you can easily do that. All it takes is for you to place a CTA on the top of the page and the bottom of the page. And voila – you have two effective calls to action on a single page that can double the chances of improving your conversion rate.
4. The usage of action words in your CTAs
You can’t really hope to have a call to action without the Action part, right? Although people don’t always respond well to orders, they certainly accept actioned suggestions. And so, if you want higher conversions, you have to invite people to take action and do something that benefits them. Additionally, you avoid any confusion about what they will get if they follow the call to action you offer them.
5. Zoom in on the CTAs
There are countless websites that experiment with design patterns and content. As a result, it can be difficult for online visitors to find what they originally came to the website for. So, why not give your leads a helping hand and simply clear out the irrelevant choices on your landing page. Instead, make it clear for them what the goal is here:
- “Get My Moving Quote” or
- “Book My Move Now” etc.
Effective calls to action that drive the most conversions are those that you can focus on and adept at any given time. You can find the perfect example of this on the MailChimp website. Right off the start of the page, you have a simple “Sign Up Free” in a blue CTA box. What more do you need than that?
After all, most people that come to the website already know what they’re looking for. So, it’s just a matter of pointing them in the right direction. And this is exactly what a Focus CTA does for them.
6. CTAs that are specific
Yes, the point of the game with CTAs is to be short and to the point. However, this is not a rule that you have to blindly obey in order to ensure effective calls to action. Instead, you can get a bit more specific to your proposal. Generic is not always the best solution to get leads. Sometimes, changing the expected “Apply for Offer” into something in the manner of “Book My Free Website Analysis” is more likely to do the trick and leave an impression. The point we’re trying to make here is – play around with the wording. Don’t just settle for the easiest CTA.
What is the lesson to take from all this?
Do not for a second think that this article covers everything you need to know about CTAs and their usage. This is but a drop in an ocean of information and tested data – one that has pointed out some CTAs as more effective. There are countless factors to consider here:
- Sometimes the color and shape of the CTA button will play a larger role than the wording.
- In other situations, it will be the overall user experience of the landing page that will decide etc.
So, you have to take the time to consider which effective calls to action works best for your target group of customers. Think about what you want to achieve with your CTA. It is a short-term or long-term deal? Are you collecting members? Or perhaps selling a product? Give it some thought and do some testing. And once you find that formula that worked best for your particular company, share it here. We always welcome fresh and innovative ideas.