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The more you look into it, the more you will realize that managing your SEO can be quite hard. From picking the right keywords to designing the right strategy for using them and gaining organic traffic, it can become quite hectic. So, are there any ways to make managing SEO a bit easier? Of course, there are. You might have even heard about one of the best tools out there for managing SEO, the SEMrush. But, what precisely are the benefits of using SEMrush? Well, let’s take a closer look.

What is SEMrush

For those of you who haven’t yet used SEMrush, we are going to give a quick rundown. SEMrush is an SEO tool used by professional SEO managers. It contains a database of around 35 million keywords, which are continually researched and used to better discoverability for various websites. This data is gathered directly from Google’s Adwords and Search results, which allows you to get full visibility of your online traffic. Without tools like SEMrush, it can be quite hard for managers to properly maintain their SEO as they will lack the essential information.

What are the benefits of using SEMrush

Better marketing strategy

Designing a marketing strategy for promoting your company can be quite tricky. And, as it is with most things, the best way to start is by researching your competition. By finding out which moving industry software other companies are using, you will be able to improve on their ideas and make your marketing strategy work. Well, luckily, that is what SEMrush is all about.

Different aspects of digital marketing, SEO and Social Media, all related to the The benefits of using SEMrush.
The main benefits of using SEMrush are all related to developing your online presence.

One of the benefits of using SEMrush is that you will get an in-depth look into your competitor’s marketing strategy. With a click of a button, you will be able to learn about their most-used keywords and how to use them for your own development. Furthermore, you’ll be able to compare your online presence with theirs and see if your strategy is working.

Keyword research

One of the most apparent benefits of using SEMrush is the possibility to efficiently research keywords. SEMrush will allow you to quickly identify keyword phrases that will bring you traffic to your website. Also, it will help you find related keywords that are associated with particular root words. This will allow you to reach your client base more efficiently, as these keyword associations are mostly based on client behavior. And, to keep proper track of your keywords, you will have access to the number of monthly searches connected to them.

Different keyword revolving around business, development, information etc.
Finding the right keywords can often be quite tricky.

Another important benefit of using SEMrush is long-tail keywords. They are usually essential for developing companies, as the competition for them is often lower. But, the difficulty with them is that they require a bit different approach than standard keywords. That is why a lot of companies don’t even bother with them. With SEMrush, you can optimize your long-tail keywords and quickly grow your online presence so that you have ample traffic.

Keeping track of rankings

Knowing whether or not your marketing strategy is working is best done by checking your Google rankings. The higher your rank is on Google, the greater your website value is, and the easier it is for people to find you. Well, SEMrush allows you to monitor your rankings continuously. By utilizing SEMrush, you will be able to see which blog post had the highest impact and which keywords were used the most. That not only makes bringing in new traffic easier, but it also makes keeping the traffic you have much more viable. Remember, SEMrush connects to both Google Analytics and Google Search Console. That allows you to compare your current ranking to previous ones and helps you organize your marketing strategy in the long run.

Advertising benefits of using SEMrush

A key aspect of organizing your marketing strategy will be how you choose to advertise. Now, there are many ways in which you can advertise your company. You can always go through Google AdWords to promote your business, but this can be costly. It is usually a much better idea to contact other creators and practice affiliate marketing. That is where SEMrush shines. SEMrush will research keywords to find businesses and companies that are easily affiliated with moving. With it, you can even study pay-per-click ads and find further information on affiliable companies.

A girl surrounded by different aspects of advertizing like Youtube, video, colors, Facebook, etc.
Knowing how and where to advertise is vital in successfully growing your company.

Now, there are two ways in which you can approach companies for affiliate marketing. You can either be first. Or, you can provide the best possible content. And, although providing great content is necessary, being first is usually much more straightforward. Luckily, this is one of the benefits of using SEMrush. By using it, you will be able to:

  1. Find out which domains the companies are using.
  2. Which keywords they use for their ads
  3. How much traffic they generate with their ads.
  4. And the cost that is behind the ads.

With this information, you will have an easier time finding and convincing companies into affiliate marketing and therefore grow your online presence.

Backlink Analysis

Another critical aspect of growing an online presence are the inbound links. By using SEMrush, you will be able to keep track of other companies backlinks and their worth. Furthermore, you will quickly see the quality of the links and how well they connect to moving or storage. That will help you in designing an effective backlink strategy, which is essential for generating moving leads a maintaining an online presence.

Guest Blogging

Guest blogging is a great way to approach online marketing, especially if you create good content. But, it can be quite hard to find out which websites are worthwhile since there are so many. Well, that is where SEMrush can again be of great help. With SEMrush, you can do the necessary research to figure out if the site you are considering is worth blogging for.