There’s a lot of work involved in running a successful moving company. You have to take care of your employees, your vehicles, and, of course, your customers. But how do you acquire said customers? We know that lots of movers decide to go for buying leads, but there must be a better way to get more work if you think about it. And indeed, there is. If you invest in proper marketing, you’ll never have to buy a lead again. It’s true, and today, we’ll give you nine tips for improving moving company sales. Learn how to increase customer base and we’ll and let us share some tricks you’ll need to know to make customers pick your company and recommend you to their friends and family.
1. Prepare for the season and dominate the off-season
When you’re in the moving business, you’ll never work as much in winter as you do in the summer. Most people choose to sell their homes and relocate when the weather is nice and warm. Relocating during harsh weather conditions is rare and undesirable. Thus, you have to be prepared for it and use it to your advantage.
The only way you can do more work during the season is to increase the number of employees and vehicles you have on hand. So instead, you should turn your focus to the off-season.
Start promoting your business aggressively as soon as the summer ends. You’ll get more calls, and you’ll be busy all year long. Even if you work less in the summer, you’ll still generate more revenue this way.
2. Use PPC marketing on top of SEO
SEO is vital for growing your online presence and getting more people to your website. If your score is good, you’ll appear on the top of the list when people search for moving services, and you’ll get more work. However, there’s a downside.
Bear in mind that moving company SEO takes time to give results. If you’re just starting, you’ll need to write content, get backlinks, and run social media pages to get your name among the best ones in the business. And while you’re waiting for that to happen, you can utilize PPC marketing to speed up the process a bit.
It works simply — you pay Google some money, and they put your site on the top of the SERPs. It works on its own, but if you combine it with SEO, you’ll get results you thought you could only dream of.
3. Underline your licenses and insurance
People want to be sure that they can feel safe with the moving company they pick. So, work on showing them that they can trust you. The best way to do it is to show off your licenses and insurance on your website. Here, you’ll want to follow a few proven rules.
Put your licenses (include the license number) in the footer of your website. This way, they’ll appear on every page of your site, and you can be sure people won’t miss it.
When it comes to insurance, you can mention it on the homepage and the about us page. Be sure to also write about it in your website’s metadata, as both Google and your potential customers will see it here first. Use terms like ”fully licensed/insured” and ”licensed, bonded and insured” to generate more top moving leads.
4. Promote your specialty moves
The biggest of the tips for improving moving company sales is not to go with the biggest target. We know it sounds counterintuitive, but stick with us here.
Pushing topics and keywords like ”local movers” and ”long-distance movers” will put you against a lot of competitors. Of course, these should be your main goal, but you can expand your audience and get the top moving leads by promoting more niche, specialty moves.
Here are some examples for you to try out:
- Senior moving
- Military moving
- Student moving
- Antique furniture moving
- Piano moving
- Pool table moving
- Art moving
- Gun safe moving
5. Target people who opt for DIY moving
When you’re marketing your moving company, you’ll want to pay attention to other movers in your area and even big franchises. However, lots of people still move on their own. As a matter of fact, most people don’t use any professional moving assistance for their relocation, and they should be your primary target audience.
That said, many of them can’t afford to hire a proper moving company. But still, many are willing to do it if you can get to them with the right pitch. So don’t ignore people thinking about a DIY move, and write some articles to explain why they need you.
6. Respond to all your reviews
You can’t run a moving company and not bother with reviews. When they’re searching for a mover to hire, people will look at these, and they’ll use them to pick. So, these are key to your success.
Now, people will look at how many reviews you have, how many of them are positive, and how you handle them. Hence, you need to respond to both good and bad ones. Be kind and show that you care about what your clients think of you. Only this way, you’ll get more of them.
7. Work on your social media profiles
Although social media isn’t the first place people search for a moving company, most of them will still look at your profile before they call you. It offers them social proof of your work, so you need to keep a good image there.
Be sure to post regularly, engage with your followers, and show how you operate. If you have some spare money, it’s a good idea to advertise your moving company on Facebook and Instagram. More people will see your posts, and you’ll get some work out of it.
8. Help your community
In the last couple of years, people started caring for others more. It’s a good thing by all means, but they also want to know that the companies they use are doing their part too. Show them that you care and want to help any way you can, and they’ll choose you over your competitors.
Partnering with a nonprofit is a great way to do it. Not only you can write about it on your site and social media, but you’ll also get some exposure from the nonprofits themselves. You’ll help the ones in need, and you’ll put your company in a positive light. What more could you want?
9. Get some help from the experts
As you can see from the tips for improving moving company sales, marketing a moving business is complex. Luckily, you don’t have to go through it by yourself. There are plenty of marketing agencies that work with movers, and they’ll all get you closer to your goal. They can handle your website, social, PPC, and whatever else you need them to do. The best of all is that it doesn’t even have to cost you much. Get on the phone with one of them, and you’ll see what we’re talking about.