In the world of business, few things are certain. But if there’s one axiom that stands out – that would be the need of every business to implement modern technologies as best possible. And in 2019, that means one thing; having a great online presence. It doesn’t really matter what industry sector we’re talking about – every single consumer-oriented company needs to be present online. And the moving industry is really no different in this regard. These days, it’s hugely important for a moving company to have a great digital marketing strategy. And for that, a quality website is basically a must-have. That’s why we’ve prepared a couple of web design tips for movers right here!
Unique Visual Design
Naturally, once a moving company decides to build its online presence, the first question is – what’s the most important aspect of the website of any moving company? The answer to that is its visual design. And why would that be? Certainly, there are many movers out there, and all of them are unique in some way or another. But crucially, the competition is huge in the moving industry; especially because the market is populated by a great multitude of companies that offer a very similar range of services. With that in mind, the movers web design needs to be quite unique if you want your company to stand out from the rest of the pack.
That’s something that you need to consider from the very beginning – the visual style of your moving company website has to be decided on right away. Take a look at the competition for some inspiration on general layouts, but make sure you go in a different reaction when it comes to the details. Use bold but clear font and a simple color palette that will still be memorable. Your priority is to make the user experience as smooth as possible. That means having pages that aren’t difficult to read, and generally easily navigable.
While going through web design tips for movers, we’ve already mentioned how important it is for your website to be clearly navigable. But more specifically, you need to make sure that you’ve ensured clear communication of basic information. To clear it up – while you’re designing your website, you’re essentially building a platform where you’ll provide your customers with different kinds of information. In the case of moving companies, the information ranges from stuff like moving tips to a listing of your company’s services.
Taking this into consideration, you have to keep in mind that not all of this information is of equal priority. For example, the contact information of your company should take precedence over everything else. Place the number on a clearly visible part of the website, and definitely make sure that users can always click on it; regardless of whether they’re using desktops or mobile devices.
At the end of the day, it’s not just important that a moving company has a well-designed website. Apart from a standout aesthetic, the website should also provide its visitors (aka, future customers) with some functionality that they won’t find everywhere else. For example – including a website quote calculator will go a long way towards making sure that customers pick your company while they browse different moving services.
The reason for that is fairly simple – moving can be an expensive process, and everyone going through it would like to have a cost estimate as soon as possible. Including such an option on your moving company website is among the best web design tips for movers we can offer you; it’ll make sure your website and company stand a cut above the rest.
If you’re not quite tech-savvy, you may not realize just how important quality search engine optimization is for any given website. Let’s go back to the basics – why do you want to have a website in the first place, as a business? Because it’s a great way to acquire customers. But how do customers arrive at your website, to begin with? You already know the answer – by using a variety of search engines to find service providers that fit their needs. Though, just how these search engines rank different websites is not something most of us think about on a daily basis; but for a business, that’s hugely important.
After all, think about – people rarely look beyond the first page of Google search results. So, especially in a market as crowded as the moving industry is; you want to be sure that your website will be visible on Google, Bing, and similar search engines. Let’s face it – if the website is not ranked well, your company might as well not exist online. Because potential customers will simply find a similar service provider that’s got a better-optimized website. That’s why responsive web design and SEO are crucial for the success of any digital marketing effort – it’s one of the most important web design tips for movers we can give you.
Beyond the construction of the website itself; there’s our final piece of web design tips for movers that we’ll touch on. And that’s the need to have quality content. To put it simply – this is important from both a technical and a practical perspective.
If you’ve got original service pages and a superbly maintained blog; you’re more likely to draw the attention of website visitors, and turn them into actual customers. And on the other hand, quality content is important from an SEO perspective too. Websites with constantly updated and original content rank far higher.