The ideal scenario for any moving company with a blog is for their content to appear at the top of search engine results as soon as they post it. The truth is, however, that not all of the content you put out will succeed in attracting natural readers. There are likely far more articles on page 50 of your website’s blog that have not been read than there are high-performing ones. Most website owners tend to forget that taking care of old content is just as important as creating new content. However, in order to advance your content strategy, you do not need to constantly create new content. In fact, today we’ll explain how repurposing previously published material may increase site visits, raise search engine rankings, and speed up the process of reaching top moving leads. Therefore, today we will talk about updating old content – why and how.

Exactly why should you be making changes to your content?

It’s possible that a content refresh endeavor isn’t at the top of your list of things to devote time and money too. After all, you already have plenty of new content to write. But the reality is that new visitors see your old articles just as often, if not more so than your new articles. That being said, you can easily make your old posts more engaging by updating them with new information or adding new visuals to help grab the reader’s attention and keep them interested. Some of the reasons you should update your old content are:

1. Improved SEO

Using Google Ads for your moving company is great, but it can get a bit pricy. This is why SEO is so important for moving companies. And one of the best ways to boost SEO for your website is through your content. However, the value of content decays over time. Search engines are optimized to provide results that users will find the most relevant and useful right now. Newer, more up-to-date material will rise to the top of the rankings, while older content will gradually fall. This might have a devastating effect on your SEO rankings over time.

Search Engine Optimization (SEO) data on a laptop.
If you want to stay on top of your SEO, you must update your old content.

That being said, by revisiting older material and giving it a fresh coat of paint, you can prove to search engines that what you have to offer is timely, accurate, and worthwhile. Furthermore, most search engines often update their algorithms. By keeping your content up-to-date, you can prevent any negative effects of on-page SEO updates from sabotaging your efforts and boosting your return on SEO investment.

2. Better participation from your customers

People generally avoid irrelevant content. This means that if someone accidentally stumbles across an outdated piece of your content, they leave. You want people who stumble onto one of your older posts to stick around and finish reading it. The only way you can ensure that this happens is by updating old content.

3. You’ll get more done in less time

Simply said, revising an existing post is a lot faster than writing a whole new one. You shouldn’t stop working on content completely, but you may find that if you give equal attention to both, you may do more with less effort.

When is the right time to update old content?

Since there are no rules dictating how often you must update your site’s blogs, you’ll need to decide how often is appropriate depending on your objectives. However, in most cases, you’ll want to update a piece of content as soon as it stops being relevant or receiving clicks. Furthermore, if you are getting implementing a new movers website design, it is a good opportunity to re-evaluate all of your current content.

In what ways can you update your content?

A person reading an updated blog on his mobile device
One of the most effective ways to update old content is to simply update the information that has been placed there.

1. Updating old information

Incorporating up-to-date facts and numbers is critical to keeping your material current. This is one of the simplest aspects of your previous material to update. For this reason, when looking at an older piece of content:

  • Check to see whether the original source is still available.
  • Look for newer material on the same topic.
  • look for any additional “common sense” information.

After you have done this, you are ready to update the content on your site. Follow the same steps you used to create the original content and add any information you have found since its original publication.

2. Do additional search engine optimization

It’s not always the case that older material adheres to modern SEO standards. Target keywords with high monthly search traffic may fall in the search engine rankings as a result. You may get a huge boost in organic search traffic by updating and optimizing your older material. Incorporate your keyword of choice first into the following:

  • Title;
  • Definition of meta description;
  • In a single or double header;
  • After every 300-500 words;
  • Alt-text for images.

Use search engine optimization (SEO) tools to fine-tune and emphasize essential keywords in pivotal articles. If you update an old article with new, high-quality information, it will rise on the search engine results page and attract more readers.

4. Alter all links, both internal and external

A phone with the YouTube icon displayed.
Another great way to keep your posts up to date is to incorporate videos into them.

Similarly to the content, the links may be out of date if you’re working with dated content. To make your material seem more up-to-date and relevant.  Replace outdated data with more recent numbers, add links to relevant, recent information, and connect older blog articles to more recent ones.

5.  Improve the presentation using high-quality media

Including high-quality videos in your content may improve its shareability and reach. When you’re upgrading the blog material on your website, try to find some high-quality videos to embed there. If you can’t include a video with your post, at least include some high-quality photographs that help illustrate the tale.

Fresh content translates into more site visitors – it’s that simple

To summarize this entire story, updating old content is just as important as creating new content. You need to keep your website in check instead of simply leaving pages and blog posts to rot away in the past. Both search engines and audiences are interested in content that is up-to-date and offers valuable insight. And there are some great moving company software solutions that can simplify the entire process for you, in addition to the content management plans that Movers Development has to offer. All you have to do is show the will to make it happen.