People today have a very short attention span, especially when it comes to products and services. Have you noticed that your moving business has been going kind of slow as of late? Makes sense – it is winter after all, which is not what you would call the peak of moving season. However, why would you sit and wait for spring instead of taking this time to invest in your company? You don’t have a valid response – that’s because you know we’re right. No matter how good you consider your current moving business is, it can always be better. And if you are looking for a place to start, consider what the traits of a successful mover are, and how you fit into those traits?
Self-examination – one of the essential traits of a successful mover and overall businessman
As you have already learned by now, business owners don’t have it easy. Everyone thinks that owning your own company means that you get to delegate and others do all the work. But it is not until you get to manage that you realize how untrue this is.
One of the things you need is to be realistic before all else – which means that you should always look for news to help improve your moving company. And one of the better ways to start is by looking up what are the traits of a successful mover and where you rank in comparison. So ask yourself some of the following questions – you might be amazed at what you discover.
What is my experience and how does it benefit my customers?
One of the traits of a successful mover is to instill confidence in people. That is the confidence that they made the right move by choosing you to relocate them and that they have nothing to worry about. This is where branding development comes in handy, as it promotes your company as a well-known and trusted relocation business. So consider working more on ensuring that your customers are aware of your presence in the moving industry.
This is simple enough to do for really. Just consider some examples from your personal life. How does a large company instill confidence and trust in you when you buy their products or services? Basically, make your backstory work for you and present it to the customer to make a connection on a personal level. You need to make clients understand what it is that your moving business represents and why it is in their best interest that they opt for your services.
How long has it been since I purchased new equipment?
Yet another of the instrumental traits of a successful mover – you need to up-to-date with the tools that you use. And this refers to both:
- Hardware – whether we are talking about new trucks or new uniforms, refreshing your equipment is always smart. It minimizes the potential for moving mistakes while at the same time demonstrating to your clients that you mean business. Does this mean that you should go and purchase every new piece of equipment you can? No, it does not. But you should have a general accumulation and optimization plan. Simply try to be realistic.
- Software – this is something that you will need more and more as days go by. People today are looking for movers online and need to be impressed with what they find. So investing in your website, marketing campaign and perhaps some customized software for movers is definitely the right step.
Am I following current trends in my area of business?
Never be so arrogant as to presume that you know everything there is about moving. It is a wide and complex industry and overall area of expertise. And there is always something you won’t think of that someone else from your line of business might. This is why you need to monitor modern trends within the moving industry constantly.
But don’t just stop there – no need to limit yourself to moving company development. Instead, you can also look to other growth ideas – from marketing ideas to SEO. Basically, whatever it takes for you to keep your current clients and expand your customer base.
What are the traits of a successful mover according to my clients?
Any good salesman or business owner will tell you that if you truly want your business to succeed, you need to know who your customers are. You should always put yourself in your clients moving shoes. Simply imagine what kind of service you would expect from a qualified moving company. Focus on the overall criteria:
- Services that you as a professional movers company offer. Local/long distance moving, residential/commercial, packing, storage, customized moving jobs etc.
- Traits that can make you successful. Affordability, reputation, credibility, customer support etc.
In the end, the research pays out – trust me!
I have encountered many companies (most of them in the moving industry) that were too confident with their current situation. But one of the first rules in any line of business is to never be satisfied with what you have, because it can always be better. There is always room for improvement, and until you realize that, you will never be as successful a mover as you have the potential to be. It’s simple logic really – aim high and once you reach the peak of the mountain, aim for the next higher peak. And so on, until there is nowhere else left to climb.
So there you have – a quick reminder of the traits of a successful mover and hopefully, a motivator for you to keep expanding your business. And if you still have doubts – just consult with the professionals or look at your competition. None of them are just sitting around and waiting, are they?