Every business owner today can testify to how complex and daunting it can be to be victorious online. It takes a lot of strategizing and knowledge to not only establish a strong foundation for your moving business but to also gain momentum and establish a steady online growth. As an experienced digital marketing company in the moving industry, Movers Development understands the importance of generating traffic and leads for your business. However, we also understand that this is a lead is only as good as the conversion that comes from it. And this is something a lot of businesses struggle with. In this article, we offer you a way out with our list of tactics for converting leads to sales.
Different ways of converting leads to sales
When it comes to leads to sales conversion it is important to note that it is not a one-and-done deal. To have an effective way of converting you need to set up your online presence so that it naturally inspires your audience to spend money. This, of course, is easier said than done, as people can be surprisingly reserved when it comes to giving money.
But there are ways to help them realize that spending money on your moving-related products and/or services is not only recommendable but an overall smart thing to do. To make this possible, you need to use various approaches and set up your online presence so that it works in tangent with your moving leads providers. To avoid getting too abstract, let’s take a look at some practical examples.
Improve your content
By now you should know that having top-notch content is a must in today’s market. SEO engines are smarter than ever in sorting through mountains of content and only promoting that which is both useful and original. Therefore, you need to value quality over quantity and only use content that is satisfactory. Within that context, you need to figure out how to recommend your products and/or services without being too pushy.
A good idea is to discuss various issues that your readers might run into, and then explain why your products can help them solve them. When done properly, such content naturally inspires readers to make a purchase, as they are drawn in with quality writing and stellar examples. Furthermore, such content is easy to promote as it naturally has an interesting value to it. But, this does mean that you need to hire good content creators that understand moving company marketing and help them design content that promotes your website properly.
Optimize your SEO strategy for conversion
Researching and dealing with SEO is something that we can discuss at length. So, to put it bluntly, you need to understand that there is a difference between drawing in an audience and helping them make purchases on your website. Things like:
- Content promotion.
- GMB management.
- Mobile SEO.
- Finding the right niche.
All of these can either cater towards drawing in an audience or helping them focus on your website and making a purchase. True, things are never so black and white. You will probably have a balanced mixture of two as your moving company SEO strategy. But, it is important to recognize that you need to reorient your strategy if so far you only focused on finding an audience.
Design conversion-friendly landing pages
What does a good landing page look like? Questions like these have troubled both web designers and content creators for years. Should you promote your content right away? Or should you slowly build up the idea of your website and help your audience ease into it? Maybe you should instead focus on intuitiveness and try to design your landing page based on your viewers’ perspective. The truth is that, while there are certain guidelines to follow, there is no clear answer. You need to figure out what works for your website. And more importantly, for the product/service that you want people to spend money on.
Every product/service has a unique promotion behind it that will convince people to spend money on it. For instance, a bottle of Coca-Cola has a different promotion than a Ford automobile. And the idea behind moving software is completely different from eCommerce software. Different ideas have different emotions, audiences, and conversion methods. So, the best course of action is to figure out your idea and design your landing page around it.
Use social media marketing productively
You simply cannot deal with modern marketing without using social media. Whether you are a huge company with millions of dollars in revenue. Or a small shop that caters mostly to local customers. Having a good social media presence is a must. So, if you already have it, why aren’t leads converting to sales? Well, the answer is probably that you haven’t oriented your social media towards conversion. Just like SEO, there is a difference between building an audience and inspiring that audience to spend money. To create natural conversions you need to use:
- Social media influencers.
- Youtube Content creators.
- Promotional materials.
- Seasonal offers.
And these are just some of the many ways in which social media can help you get better conversion rates.
Utilize email marketing
One of the often forgotten methods of online marketing is emails. Most people consider them as obsolete and irrelevant. But, when used properly, they are far from so. Having a good email marketing strategy is one of the better ways of retaining your customer base. They can be quite effective in making a customer feel appreciated and inspiring them to return. And trust us, the more times a customer returns, the more likely they are to make further purchases. So, if you haven’t so far, remember to include email marketing in your strategy.
Final thoughts on acquiring paying customers
The one mistake that you need to avoid when converting leads to sales is to be too obvious. People are always aware when you are pushing them to spend money, and they will usually end up resenting you for it. So, until you’ve figured out a non-intrusive, non-aggressive way to inspire conversions, don’t push. Remember that online reputation is like glass – hard to maintain, easy to ruin.