How to improve your business with Google Analytics

People that are looking to grow and develop their business are looking towards new and innovative ways to do that. However, in the fast-growing and tech-oriented world we live in today, this tends to get difficult. Rather, it’s become nearly impossible to isolate and implement the best possible software solutions for moving companies. Then again, most companies don’t have professional consultants like Movers Development to offer guidance. And in this case, the arrow points towards the ways in which you can improve your business with Google Analytics.

Laptop with different analytics features.
With the development of Google Analytics, you are now able to benefit hugely from it.

What makes Google Analytics such an important tool?

Being aware of every aspect of your business is something that will determine the potential it has to grow. And while there are several tools available to monitor your site’s visitors and traffic sources, Google Analytics is a free, commonly recommended program that can help diagnose potential SEO issues. It offers you the opportunity to measure your current standing online against the goals of your moving business.

5 ways in which you can improve your business with Google Analytics

Not so long ago, Google Analytics was nothing more than a snippet in the “dark” corner of your website. Today, the situation has changed drastically. Although it was originally introduced back in 2005, the ecosystem of technologies we know today as Google Analytics started to expand massively a decade ago. Today, you can use it to measure every possible aspect of your website value and determine new ways to attract online traffic and leads.

1. You are able to measure your entire business process

The reach of how you can improve your business with Google Analytics is wide indeed. Especially when you have parts of it such as Google Analytics Measurement protocol. This piece of tech allows users to measure backend elements and direct surface improvement for their moving business. These are just some of the many functions it can offer to professional moving companies:

  • Statistics concerning online visitors and traffic;
  • Measuring organic visits and time spent on certain pages;
  • Website traffic activity measurement;
  • Getting geo-targeting data – from where your online visitors came;
  • Detecting errors in backend performance;
  • Log returns data;
  • Measurement and surfacing of API errors – which can be beneficial for any order management system.

All this can benefit both your business and your collaboration with third-party suppliers and service providers. With the aid of Google Analytics, you can measure everything from behind-the-scenes elements to surface improvements that apply to the whole business. You don’t have to limit yourself to online metrics for websites only.

2. A combination of both online and offline experiences

A lot of business success depends on the inner workings of your staff. After all, what good is a top-rate moving company if they can’t function as a team? However, with the use of Google Analytics for Firebase, you can provide your employees with the option to surface data from mobile devices. This way, everyone in your team can monitor current activities, stock for packing supplies etc.

Giving your staff the tools to function on a daily basis is as important as gathering data from customers that visit your website. Moving businesses can use Google Analytics for Firebase to log how often your employees use this feature. This can lead to insight into how best to improve certain aspects of your daily operations. At the end of the day, it’s not just about you being happy but also maintaining a satisfied team of employees. And this is yet another way to improve your business with Google Analytics.

3. Automating customer reporting

You can’t really hope to run any business without the aspect of reporting. Unpopular and vexing as it can be, reporting might not generate value but still plays a key role. Without it, you can hardly make the right decisions needed to grow your moving businesses to the next level. With a bit of research, you will find a disturbing answer to the question: “How much time does your company spend on weekly reporting?” The answer – anywhere from half a day to 2 days per week. And these are prime candidates when it comes to the automated reporting solutions that Google Analytics offers.

Person looking at analytics charts.
Nobody likes to waste time on reports, and with Google Analytics, you don’t have to.

Just think about all the things you could refocus your efforts on rather than wasting time copying and pasting different data from one spreadsheet to the next. It’s time-consuming grunt work that can be better spent on analyzing and understanding the data you are reporting. In order to improve your business with Google Analytics, you really have to look into and analyze all the solutions it offers.

There are a number of tools, including an API that can be queried directly from places like Microsoft Excel or Google Spreadsheets. It all serves to automate the process of building reports. There are also easier ways to view and access all those reports, with tools such as Google Data Studio.

4. Measuring refunds for the business

Generating revenue and exploring how your services are performing in comparison with the long-term goals of your business is a priority. The last thing you want is to have to issue refunds for damaged goods or any other causes. However, even if this were to happen, the free Enhanced E-commerce feature in Google Analytics gives you the chance to see return data on particular sales processes. Although this feature is of more use to e-commerce businesses, there is no reason it can’t work for you as well.

5. Improve your business with Google Analytics data visualization

You always want your information to be accessible and easy to interpret by all. With the use of Google Data Studio, you can transform all your data into highly visual and informative reports. With this tool, you can self-serve your own data and access relevant information in a non-intrusive and easy way.

Person looking at images on iPad.
You can improve your business with Google Analytics through sheer data visualization.

To put it all together into one final thought

The decision to improve your business with Google Analytics is definitely a good one to make. It will enable you to optimize operational processes and get a mile closer to fulfilling your moving company goals. And with Movers Development to guide you through the entire process, you will find your company a force to be reckoned with.

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