It’s difficult to pinpoint what exactly makes any individual user convert. Sometimes it’s seeing the right social media post at the right time; other times it’s a blog post that really speaks to them; sometimes it’s a superb landing page; other times it’s the affordable rate of your services, and sometimes it’s a combination of all of the above. And you may never be certain what exactly made a difference in a specific case. But there is something you can bet on: web design affects conversion rates on the whole. This is why Movers Development put so much stock in a high-quality, high-functioning website. And it’s time you learned why you should do the same.

Web design affects conversion rates by attracting quality traffic

A graph from Google Analysis.
Better websites attract more traffic.

You can’t convert anyone without first getting them interested in your business. And your website can play a huge role in that. You mustn’t forget that your website is a part of your moving company marketing – you can use it to attract potential customers and collect leads. All you need to do is to invest in search engine optimization. By optimizing your web design for search engines, you can greatly increase your visibility online. So choose a lightweight theme that loads quickly, and keep your navigation simple. This will help you improve your SEO ranking. The higher your ranking, the more traffic you’ll get. And the more traffic you get, the more opportunities for conversion you’ll have.

Web design affects conversion rates by representing your business

Your website is the face of your business online. Every detail of it needs to truly reflect your company, from the color scheme you choose to the speed with which it loads. So when you’re designing a website for your moving company, ask yourself what your business stands for. You believe in your idea – otherwise, you wouldn’t have started your business at all. Create a website that represents it and you’ll convince others to believe as well.

Web design affects conversion rates by providing a quality user experience

While good web design won’t directly lead to a conversion (it’s more complicated than that), poor web design will almost certainly negatively affect conversion rates. Because your website is a reflection of your business, people will expect their overall experience with your business to resemble their experience with your website. If your website is a dysfunctional, outdated eyesore, then they won’t give your business the time of day. But if your website impresses them by being beautifully designed, easy to use, and quick to load, they’ll be far more likely to put their trust in you.

How to design a website that improves conversion rates

Many factors can affect whether a user converts or not; some of them are in your control and some are not. But your web design definitely has an effect and it’s something you can control. So why not gear your web design toward conversion?

Make it responsive

Person using a mobile phone.
You’ll convert more mobile users if you make your website responsive.

An increasing percentage of users access the internet from mobile devices such as phones and tablets. You need to make sure that your website works just as well for them as it does for desktop users. This isn’t just a matter of user satisfaction either, although that is a big factor. Google implements a mobile-first policy, weighing the quality of your mobile website when determining your ranking for all searches. This means that responsive web design and SEO are tightly linked – a responsive website will undoubtedly attract more traffic and improve your conversion rates, especially when it comes to mobile users.

Make it fast

Your users are busy people – they don’t have the time to wait for your website to load. If they can’t access your content quickly, they will leave and it’s likely that they won’t come back. So invest in good hosting, relying on caching plugins, use lazy loading, and don’t overburden your website with a busy design that takes forever to show to increase the loading speed of your pages. The faster your website loads, the better your users’ experience and the likelier they are to convert.

Make it easy to navigate

Whether they are just browsing your pages to learn more about your business or looking for something specific, your users should never feel lost and confused on your website. You want to give them a smooth experience, where they can jump from page to page easily and quickly find everything they need without breaking a sweat. A flat structure with plenty of navigational options (headers, sidebars, good internal links, and a search function) will do the trick – your users will find the checkout page in no time!

Make it accessible

Blind person learning to read braille in front of a computer.
Make sure all of your users can access your content.

Not only is web accessibility the law of the land, but it is also good for user experience. After all, a good website won’t matter if your users can’t actually use it. So think about the needs of all users when you’re working on web development. Use alt tags for images, make your content suitable for screen readers, provide different types of content that can be enjoyed by people who have special needs, and rely on intuitive design – you’ll make it easier for all your users, disabled or not.

Make it beautiful

Aesthetics are not the most important thing when you’re aiming for better conversion rates – they typically reflect your brand more than anything else. Functionality is far more important when you’re trying to increase conversions. But that doesn’t mean the visual appearance of your website doesn’t matter; in fact, it’s quite the opposite. What your website looks like is still a reflection of your business. An outdated, clunky, or busy design says your company is behind the times and doesn’t understand what consumers are looking for. So invest in a beautiful design, something sleek and streamlined but unique.

Don’t underestimate the importance of a CTA

One of the best things you can do for your conversion rates is to include effective calls to action in your content. You’d be surprised by how many people respond to simply being invited to do something – contact your business, get an estimate on your services, or even schedule a meeting with one of your representatives. So add a CTA at the end of your landing pages and even blog posts. It will add a boost to all the other ways in which web design affects conversion rates and you’ll see your business growing in no time.

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