An essential part of building a strong brand is to include a strong domain name for your website. However, there are several guidelines on how you can improve the overall value of your domain name, thus ensuring a higher chance of your website ranking higher on search results and making it easier for people to find your business online. In this article, Movers Development looks at the best path toward establishing a strong domain name.
Seven simple ways to increase the value of your domain name
Domain name worth depends on a number of variables. Many people make the mistake of focusing solely on the extensions of their domain name(.com, net, us, org, etc.). And while extensions are crucial, they are only one part of a great domain name. In order for your domain name to be valuable, you also need to consider its length, the number of letters it contains, and the presence or absence of numerals and hyphens. You might not think it is worthwhile to go to all this trouble for a simple domain name. However, you need to understand that a good domain name serves as the foundation of your brand. And, if SEO for moving companies is something you care about, you need a solid domain name. Here are some things to consider if you wish to know how to increase the value of your domain name.
1. Make it concise
A domain name shouldn’t exceed 18 characters in length. In fact, digital marketing for movers is made that much easier if you have a short domain name. The main reason for this is that it’s more of a hassle to enter and remember a long, complicated domain name. Customers who aren’t already acquainted with your company might have a hard time finding you. The most obvious solution to this problem would be to use your personal or corporate brand name and add a domain extension at the end. Furthermore, avoid including elements like dashes or numerals. Your domain name will be harder to remember and pronounce if you include these elements.
That being said, the shorter the domain name, the more expensive it is. While this is often the case, there are exceptions; for example, a lengthy domain like zz0xy2c.org would not be improved by cutting out unnecessary symbols. A short domain name, however, is more unusual and hence more desirable. This is because people are more likely to remember, share, and click on a shorter domain name.
2. Make sure it passes the radio test
The domain name radio test determines whether a listener could or could not correctly spell a name after hearing it on the radio. You can probably figure out how this pertains to your website domain name. Your domain name is what people will use to access your website, so it has to be something they can easily remember and write down. Hearing a potential domain name on the radio is the inspiration for the phrase “radio test.” That being said, there are many different ways to advertise a business, and you need to ensure that customers who only hear your domain name will be able to locate your website. Some of the ways people may find your website are:
- If you’re in a cafe and you tell a friend about your cool new website
- Direct traffic from people who heard about your website via word of mouth
- Producing a podcast in which you discuss your website
- Talking about your website over the phone
In all of these circumstances, your domain’s performance will suffer if people have trouble pronouncing or remembering it. Therefore make sure that your domain is short and memorable when choosing it, but it should also be easy to pronounce and spell.
3. Use a top-level domain
The Top-Level Domain (TLD) of a domain name is a potential selling point. Many consumers will naturally choose the.com extension because of its familiarity and ease of use. Still, fresher options may gain popularity (and be valuable). For example, many successful businesses have moved their online brand to the .xyz domain in recent years, thanks to its branding and usability advantages. It’s always good to keep a pulse on TLD trends and new options that customers might find useful.
4. Find an established domain name
If the domain name is already being put to use for a website, the volume of visitors to that site will become an important consideration for determining the domain’s value. There’s a simple explanation for this. If the domain has an established following, the new owner may immediately begin capitalizing on that audience. Having the domain’s SEO (search engine optimization) already established for the future owner is another perk that might increase the domain’s desirability. With simple website marketing analysis, you can figure out all you need to know about an established domain name.
5. Use specific keywords
An incredibly important part of search engine optimization is picking a domain name that makes use of relevant keywords. Research has shown that across all sectors, the vast majority of websites use premium keywords in their domain names. For the term “mechanic” typed into a search engine, the most popular result is www.mechanic.com. Therefore, the value of your domain might rise if it includes a sought-after term.
6. Pay attention to the spelling
It may seem silly to stress the need of checking the spelling of your domain, but getting it right may make or break your site. After all, not many customers will want to use your moving services if you make small errors such as that. On the other hand, if you want to make a domain more memorable and brandable, you could choose to use unusual spelling. As an example, consider how websites like fiverr.com and tumblr.com have capitalized on misspelled names to build enduring identities.
7. Think of your domain name as a brand
While the brandability of a domain is hard to pin down, it is nevertheless a major factor for many website owners. Twitter.com, YouTube.com, and Facebook.com are just a few examples of the world’s most popular websites with crystal-clear, easily-remembered names. Potential buyers may pay extra attention to your listing if the domain name is just as memorable and intriguing.
Now that you know how to increase the value of your domain name, you can use these tips to get the perfect domain for your moving company’s website. This is going to make it much easier for you to attract new customers and build a strong online presence for your business. Furthermore, it will make it easier for you to establish trust and credibility online. Remember to be unique when choosing a name in order to stand out from your competitors.