If you’re not using social media to promote your business, you’re missing out. Exposure is everything for a small business looking to grow. And social media are the perfect tool to make it happen. Spreading the word is easy and if you manage to go viral, the payoff will be huge. Not to mention – social media is free to use. Or is it? While the average person typically doesn’t pay to use social media, businesses may want to invest in paid social media advertising. In fact, Movers Development actually recommends this because the truth is that using social media as an individual and as a company is not the same at all. And there are a number of ways in which paying for certain perks can benefit your small business.
Paid social media advertising – what is it?
Social media is a form of moving company advertising that can be organic and/or paid. Organic social media is what most people first think of when social media is mentioned at all – posting photos, sharing videos, interacting with followers. It’s free and we all do it every day.
Businesses can benefit from this type of social media use as well – it’s a great way to build your brand and build relationships with your customers. But it’s typically not enough. And that is where paid social media comes in. If you pay for social media marketing, you can put up ads and sponsored posts that reach beyond your immediate audience. Even the people who don’t follow your business accounts will see the content you pay to promote.
The benefits of paid social media advertising for small businesses
You may be wondering – why should you pay for social media when you can use it for free? The answer is simple: while organic social media is a good supplement to your marketing, paid social media is bringing in the big guns. There are many benefits to using paid marketing that you simply cannot get with organic social media use.
Increases your reach
While some small businesses manage to reach social media stardom status, most also have small social media accounts. The problem is that small social media accounts equal small social reach. In other words, if you only rely on organic content, not many people will notice you. Your followers are probably already familiar with your business and may even be customers. And the people who find you through hashtags and shares are not enough to sustain your growth. If you truly want to collect top moving leads, you need to expand beyond your immediate circle by reaching the feeds of people who don’t already follow you. The easiest way to do that? Sponsored ads, of course.
Makes targeting easier
Organic content is shared organically, which means that you have no control over who sees it. Your followers will share it with their followers. Now, you can take a gamble that they all fall in the same demographic and are all your target audience. Or you can take control instead. With paid social media content, you determine who the target demographic is.
You can choose basic parameters such as age and location, but also specific details such as interests, hobbies, and even personality types. This makes it easy to accurately target highly specific groups with ads tailored to them. And when you show people exactly what they want to see, they’re far more likely to become interested and even convert.
Improves brand awareness
The truth is that most advertising campaigns are a numbers game. The more people you reach, the more likely you are to convert some of them. But most of them will scroll by without becoming your customers. Although that’s not ideal, it’s not exactly a waste either. Even those users who don’t convert will have learned about your business. And that’s better than nothing because they’ll remember who you are and what you do.
At some point in the future, when they need the goods or services you offer, they’ll know they can turn to you. What is more, the odds of them converting increase with each ad they see from you. So don’t give up on social media advertising just because you can’t convert everyone on the first try.
Provides good data
If you’re not seeing the number of leads or amount of profits you expected, it’s highly likely that your marketing strategy isn’t achieving the goals you set for it. A good way to fix that is to improve your marketing. You want to work smarter, not harder because higher investments in the same strategies won’t pay off.
Instead, you need to learn more about how people are responding to your ads. And the ads you put on social media platforms are a great opportunity. You will be able to see who interacted with them and how. This will tell you what worked and what didn’t, what you need to focus on more, and what you need to improve. In that sense, even a failed social media campaign can be helpful because you can learn from it.
Most social media advertising works on a pay-per-click basis. This means that you only pay for the ad if the user interacts with it in a certain way. If you’re already relying on PPC management for moving companies, you know how much this can pay off. It’s a great way to test the waters, collect some data, and then refine your strategy before investing a lot of money in it. Even when you’re on a tight budget, you can control your expenses and get a high return on investment, which makes even paid social media easily accessible to small businesses.
Should you invest in paid social media advertising?
Whether you should personally invest in paid social media advertising for your business depends on a number of factors. These include how much your business benefits from having a social media presence, how much it will cost you to advertise on social media, and what your marketing goals are. But you should know that overall, businesses benefit greatly from paid social media. Of course, to truly make the most of your investment, you’ll need to develop a good campaign.