Guide to Choosing Realistic Marketing Goals | Movers Development

Guide to choosing realistic marketing goals

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Creating a marketing strategy with attainable objectives is one of the most important aspects of running a successful business. However, many moving companies out there are struggling with this notion. It’s good to be ambitious and to aim high, but if you don’t go about it in the right way, you will crash and burn. That is why it’s important to create reasonable marketing goals. That being said, making reasonable goals is not as easy as it may seem at first glance. Some people establish grandiose, impossible objectives and get disheartened, while others create goals that are too simple and unimportant, missing out on potential advancement. For this reason, we have decided to create a guide to choosing realistic marketing goals for your moving business.

1. Make your marketing and business goals the same

When you are thinking about how to advertise a moving company, you should spend some time assessing your existing situation. More accurately, your marketing benchmarks should be consistent with and complement the broader objectives you’ve established for your company. The main goal of any marketing effort should be to create more conversions, more growth, or improved retention. However, there is no “best objective” that you should strive towards.

A business owner examines a graph depicting the growth of his company's value.
When choosing realistic marketing goals you should try to connect them to your business goals.

Every company, moving or otherwise, even those in the same sector will have distinct objectives and deadlines. That is completely normal. With that said, the main thing you should be looking at is what each marketing metric represents. An expanded social network suggests you’re reaching new consumers, while email marketing conversions indicate you’re growing services-per-customer. Connect each measure to what it means for the company. If you do this, you will be on the right track for choosing realistic marketing goals.

2. Make sure you have well-defined marketing goals from the get-go

Setting quantifiable goals and clear standards to reach is one technique to create well-defined marketing goals. However, some companies may find it hard to define these elements. It’s okay if you can’t put to paper every single step of your marking goal. However, we suggest that you at least specify the important metrics that you would like to follow. If you have certain metrics which you’re trying to reach, for example, you are trying to increase your moving company leads, you will be able to have a much more accurate impression of your growth or lack thereof.

Two people sketching out a plan when choosing realistic marketing goals.
If you have a marketing strategy in place, you will be much better prepared for any setbacks.

As a result, if you want to increase the number of your Instagram followers, your goal should not be “increase social media following,” but rather “in X time, our followers should go from Y to Z.” If your objectives are specific, you will be able to adjust your marketing strategy as events unfold. If you notice that you are gaining followers faster than expected, you can slow down your marketing efforts and save some money. If, on the other hand, you notice that you are not gaining followers as quickly as you would like, you can try to change your approach.

3. Examine your resources when choosing realistic marketing goals

When it comes to moving company marketing or marketing of any kind, for that matter, it is important to know your limiting factors. The main two limiting factors are usually, budget and time. You’d be surprised how many companies go all-in with their marketing without considering these two important factors. If you don’t do this, chances are that you will run out of budget before you reach your goal. With that said, you can prevent this by making a content calendar. A content calendar can help you manage the time and the budget you have.  With it, you will be able to identify gaps or areas where you’ve overextended yourself.

A person stacking coins on a table.
If you want to run an effective marketing campaign, you must be aware of your budget.

Examine your budget to discover where you’ve allocated money and what you can realistically achieve with it. Take the time to browse the internet for resources that you may not have. Customer relationship management software would help you a lot with this. You should consider what you may be missing in your marketing campaign. However, you should try to identify if there are any aspects of marketing that you’re not utilizing to their full potential. Examine your aim. Think about if you can really achieve this goal. You will be able to see if the figures, time schedule, and cost are feasible. This is an important aspect of choosing realistic marketing goals.

4. Create a marketing plan

Now that you’ve established clear goals and quantifiable targets, you’ll need a marketing strategy to help you reach them. Your marketing strategy will specify the platforms and media to include in your marketing mix. However, it will also specify the particular message and the strategic timing of phased rollouts. To make this work, you need to complete all of the previously mentioned steps. Every aspect of your marketing strategy should be data-driven. If you want to make your marketing plan as accurate and effective as possible, you need to:

  • Look at what has worked in the past.
  • Know what your target audience reacts to.
  • What the best approach for choosing realistic marketing goals in your sector is.

Every aspect of your marketing strategy will be related to the core objectives. If you have determined them, you will be able to measure success as well as make your marketing strategy more effective.


Hopefully, this guide to choosing realistic marketing goals will help alleviate some of the tension associated with developing new marketing goals for your business. We also hope that it will help you convert your marketing into something that you enjoy making. With that said, now you know why all the benefits of setting realistic marketing goals. It allows you to highlight your and your team’s accomplishments. But it also establishes the finish line you’re aiming towards. With that knowledge, you are going to be able to control every aspect of your campaign, make it better, and even make modifications if something is not working correctly.