Business owners often make the presumption that simply having a website is all it takes for their company to gather online leads. The truth is much more complicated, as our professional experience has taught us. In fact, you need to look at your company website like an entire production line in a factory. It is one complex system that comprises of machines and a staff of people operating those machines, quality control, maintenance, productivity, etc. And it only takes a single malfunction to slow the entire process down. It’s the same with websites – you need to control your website and ensure its capacity to present your business. Conducting regular detailed website audits is one of the finer ways to ensure this.
What is the importance of auditing your website?
Similar to auditing your business finances or staff, taking a closer look “under the hood” of your website from time to time is good:
- It offers you important insight on how to boost your online presence.
- You can use it to generate high-quality moving leads for your business or to improve your website traffic.
- It can help you make your website responsive and more user-friendly for the needs of modern consumerism.
- Or you can use it to create a solid foundation for a brand development strategy.
And so on. The point is that getting your website in order can only change your business for the better. And having the right tools for the job can save you a lot of effort there. So, Movers Development offers you this choice of the tools that you can use for auditing your website.
Nine of the best tools for auditing your website
Coming up with a proper SEO strategy for your business can be a time-consuming and challenging process. Therefore, to improve that strategy and adapt it to each update and change that comes your way, you need to stay on top of things. When you audit your website, you gain an insight into the inner pages and optimization of your website. And there are numerous tools to help you in doing so. These are ten of the presently finest auditing tools that you can use to paint a picture of the overall quality of your website:
1. Woorank is great for on-page and off-page SEO analysis
As a popular choice of auditing tools among SEO and digital marketing agencies, Woorank offers a free and paid version. It provides users with an intricate analysis of both off-page and on-page SEO factors, as well as broken links, backlinks, faulty pages, etc. The tool offers recommendations for improving visibility and ranking and the analysis can be downloaded in PDF format. The reports are easy to understand and go through.
2. Raven Tools works wonders for running stronger marketing campaigns
One of the primary advantages of Raven Tools is that it recommends useful SEO tools for improving your website. An insight for backlink profiles, brand awareness, social media reputation, page loading speed, web design, on-page optimization, etc. Raven Tools provides input for all of these factors. Its flexibility and ease of use are just a couple of fundamental reasons why so many SEO specialists and digital marketers opt for it. Another practical reason for choosing this particular tool for auditing your website is the potential it brings for managing marketing campaigns.
3. Semrush excels when it comes to understanding competitors
Oftentimes, it’s not enough for you to audit and monitor only your website. Instead, you need to look at the bigger picture and make informed decisions based on what you find. SEMrush qualifies among the finest tools for auditing websites most of all because of the competitive SEO analysis capabilities it offers. By using it, you can easily compare your website with your main competitors, starting from rankings and traffic, all the way to keywords and backlinks that they target. Of course, there are countless other benefits to using SEMrush, some of which we looked at closer in one of our previous articles as well.
4. Moz offers a wide range of SEO tools for diverse purposes
Not only does Moz offer a plethora of SEO tools but it is also a reputable SEO agency with a rich portfolio. And this long history it has is what instills trust among plenty of marketers when it comes to finding relevant data and information for SEO queries and useful tools for auditing your website. With a strong foundation in terms of domain authority and page authority, Moz can analyze countless metrics to provide new and innovative ways to improve a website.
5. WebCEO is top choice for link management and SEM campaigns
Whether you are interested in keeping a closer eye on SEM campaigns, optimizing keywords, or managing links – this Saas platform is the preferred choice. WebCEO is also a great way to look at your competitors and learn more about the work they put into their websites.
6. SpyFu is excellent for monitoring inbound clicks and organic search results
As a very popular website auditing tool among SEO agencies and web owners, SpyFu has a lot to offer. Not only can you use it to take a closer look at your target keywords, but it is also fantastic as far as monitoring competitors is concerned. All you need to do is put a URL on the homepage and you will gain all the insight your need ni a matter of moments. The keywords a website positions for, its backlinks, number of searches, etc.
7. SEO Site Checkup is free and comprehensive for conducting website audits
The overall inclusiveness that SEO Site Checkup is what qualifies it among the top ten tools for auditing your website. It offers a detailed report for a website in six different categories:
- SEO issues
- Mobile usability
- Semantic Web
- Social Media
8. Found’s SEO Audit Tool offers a good insight into external link analysis
In addition to getting data on technical issues and content issues with your website, you can also take a closer look at internal and external links on your website. Found’s SEO Audit Tool offers reports in PDF format for anyone looking to make a proper presentation out of it.
9. Seoptimer excels in detecting errors on websites
Available as a Google Chrome extension for auditing website pages separately, Seoptimer is among the best tools for auditing websites in terms of finding errors and offering action plans that can contribute to the improvement of your rankings.