Why are websites so important today? Because everything you think of happens online in the modern world. Whether it’s an event, communication, travel, business or fun – the online environment hosts it all. And businesses know this, which is why we focus and invest a lot in SEO for our companies. We all want to get on that first page when people search for what we have to offer. So, what would be the first step to achieve such a task? Well, a well-developed website is a great way to start. So, here are some website pages every company needs to incorporate in their official website, from both a design and optimization perspective:
Website pages every company needs for a good impression
When it comes to the development of moving companies (or any other companies), your website is your storefront. Hence, the more you optimize your best sales tool, the better off your business will be. So, if you want to build your brand the right way, your website has to give off the right impression. And in the middle of all that lies the content you have. To organize that content the right way, you need to delegate it to several essential website pages every company needs:
#1: Homepage – the very foundation on which websites are built
You can’t build a high-conversion website without a proper Homepage. And even though this won’t always attract online visitors, it’s still the most frequently viewed page. Now, research indicates that you have less than 15 seconds to make your case and conversion with visitors. If they don’t see what they like in those 15 seconds, they’ll just move on.
So, make sure that both your content and design are in sync. And remember to highlight what it is you are offering and why you are the right choice.
#2: About Us
People tend to underestimate the importance of the About Us page. The fact of the matter is that it plays a big role in the marketing of your business. A well-composed About Us page can tell leads everything they need to know about a company.
And as long as avoid using template descriptions and guarantees, you ought to be just fine. Remember, people need a reason to choose you from the rest of the competition. So, you need to give them an honest story that they can link to. Throw in some personality, some images to promote yourself and your employees… Just consider what it is that makes your company stand out and what you would like to see in businesses you deal with.
#3: Products and Services
You need to make it clear what it is that your company offers. The best way to do this is to create pages for the services and/or products you offer. Separate pages will help people see the extent of your offer and make them even more interested in hiring you.
And feel free to get into details about the services you offer. People will hope for useful information and advice when they research online. So, the more you tell them, the easier it will be to sell to them!
#4: Frequently Asked Questions
As we mentioned before, people online expect answers and solutions for their challenges. And every business has certain questions that keep coming up with new customers. So, instead of wasting time and energy on continuous answers, why not provide all of them in one place, for everyone to read.
An FAQ page is something that all customers will be grateful for. And in addition to that, it is a great place to incorporate some additional information about your business and services. Basically, an FAQ page is your chance to leave universal answers and responses for the majority of your customers. This is why it is among website pages every company needs to have.
#5: Portfolio or Gallery
People don’t always have the time or will to go through all the information you provide. Instead, they look to save as much time as possible by seeing. So, the card you should play at should be to show online visitors the fruits of your labor. And the best way to accomplish this is with the help of a Portfolio page, or a gallery. Another good idea is to include images on your Service or Products pages.
People today rely on others for insight before they hire a company or purchase something. And no matter how good you describe your services or products, you still need someone to vouch for your company. Therefore, you need testimonials and reviews from past customers.
The good thing with testimonials is that you can easily incorporate them throughout the website, so it might not be necessary to have a separate page for them. However, it doesn’t hurt to do so. Testimonials from third parties can be extremely persuasive.
Any testimony you publish should include a full name, title, and location. This adds legitimacy to the testimonials. If you can obtain customer photos, that’s even better. And as far as testimonial credibility goes, nothing beats a customer willing to record a brief video about his experience with your company.
#7: Don’t forget how much a Blog can boost your SEO ratings
When it comes to modern-day website pages every company needs, we can’t stress the existence of a Blog section enough. Sometimes, visitors will need answers that can’t be found on your FAQ page. Instead, you need to provide them with interesting topics related to your industry and enrich your website with useful articles and information.
This is not only important for clients but also for Google, since blog posts are the perfect way to enrich your website with relevant and optimized content, that in turn adds value to your business in the eyes of search engines.
#8: Contact Us
You might think that having contact information in the footer of your website is enough, but it’s not. In fact, having a separate Contact Us page can prove more beneficial than you think. People today use plenty of ways to find businesses, and they can’t use the same method of communication always. So, the more ways of contacting you that they have, the better the chances that your conversions will increase. So, what should a good Contact Us page have:
- Physical Address
- Phone number(s)
- Email information
- Social media contacts (Twitter, Facebook, Instagram and LinkedIn)
You can also include a form on your Contact Us page, but make it optional by also providing your full contact information. That way you have all your bases covered with website pages every company needs.
#10: Terms and Conditions as the final among website pages every company needs
Terms and Conditions – nobody likes to read them, let alone write them. But as the law would have it, every official website needs to have one. Otherwise, you risk lawsuits, irregularities etc. However, the bright side of it all is that since these are rules of using your website, you will only ever have to create this page once. Not only can a T&C page minimize your liability, but it can also protect you in case of any complaints regarding the content on your website.