Domain Authority (DA) is a useful tool that businesses use in order to gain a better grasp of their performance. The main thing that domain authority research can aid businesses with is assessing the outcome of their digital strategies. That being said, many smaller moving businesses are confused about these statistics. They don’t know what exactly it means and why they should try to improve it. Many business owners also mistake domain authority with SEO for movers. However, while SEO and domain authority are similar in some respects, they differ in one fundamental way. Unlike SEO, domain authority can’t directly influence your position in Google searches. In this article, Movers Development gives you a few tips for increasing your domain authority.
What is domain authority?
As we’ve mentioned earlier, it is vital to note that Google does not consider domain authority as a ranking element when determining how to rank websites. That is an important distinction that you need to be aware of. With that said, domain authority is a useful indication that can help you measure the performance of your website in comparison to your competition. It can also help you with your moving company advertising. At first, domain authority measurement was only offered by only a handful of websites. However, over time different companies that work with search engine optimization, have established their own method of determining domain authority.
They developed algorithms that look at the number of links that lead from your website to other websites, the number of domains that are connected to your own, as well as how many people are searching for your domain that a domain has. This way they were able to create their own versions of domain authority measurements.
How to build your domain authority
Now, that we have explained what domain authority is, it’s time to look into ways of building and improving it for your website. When it comes to building domain authority, it is not just about having a lot of links on your web pages. While having good backlinking habits can help, you also need to pay attention to how good those links really are. The links that you have on your page need to make sense. They need to be in connection with what your page is all about. This takes effort and time. That being said, there are a few ways that you can do this and not all of them are going to improve your domain authority directly. However, if you follow these tips, over time, you will see improvement.
1. Quality needs to come first
The first thing that you need to look at if you want to improve your domain authority is to make sure that the backlinks that you are using for your website are of the best possible quality. However, this is easier said than done. There are so many backlinks out there that out of a thousand bad ones, you will only be able to find a dozen good ones. That being said, if you find a website that has the links that you need, check to see if they have a do-follow attribute. This will allow you to naturally generate more backlinks, which will in turn improve your domain authority.
2. Create content for your target audience
While good linking habits and quality backlinks are going to help you a lot, if you don’t have good content on your website, none of it will matter. The best way to improve this aspect of your page is to have a healthy mix of guest posts and local content on your page. This is not hard to do. Your goal should be to host content that your audience or clients will want to see. This will establish you as an authority as well. What this will ultimately do is bring more traffic to your website. People will no longer only visit your website just because they need your services. They will start to come because they want to learn something or they need help with something. Higher traffic also means more opportunities for backlinking.
3. Do regular checkups and updates of your content
If you already have content on your website, don’t just leave it sitting there. From time to time, you need to check up on your older content to see if the links are still good. Link rot is something that can happen over time, and that is something that will have a direct negative impact on your domain authority. If you don’t want this to happen, make sure that you schedule regular content check-ups.
4. Maximize the performance of your website
Similar to content, if your website is not responsive, you have a slow page loading time, and a messy layout, no one will want to stay on your website. While these aspects won’t directly influence your domain authority, they will influence your ability to get use quality backlinks. That is why moving company website design should be important to you. Make sure that your website is good and you will be well on your way to having substantial domain authority.
5. Know your competition
The best way to improve is to analyze your competition. You should look at what they are doing to try and figure out a way to do it better. At the very least, you should analyze what they’re doing right so that you can try and replicate it. Go to their website, and look at their content and the way they are using links. You should also examine the links themselves. Are they linking to something interesting? if yes, what is it? This is a great plan no matter what the size of your website is. You should never stop improving.
6. Use marketing for increasing your domain authority
Needles to say, the more people know of you the more traffic you are going to have. This is something that will inevitably have an impact on your domain authority. If you use conventional channels such as this you will make sure that you are covering every possible avenue of growth.
With these six tips, you can start to improve your website right away. Hopefully, you won’t have to wait long to reap the benefits of increasing your domain authority.