Social media is a big marketing resource today. And with over a billion active users, Instagram is certainly one of the biggest platforms you can use to advertise your business. So the question is not whether you should use Instagram for moving company marketing; it’s how to get the most out of your Instagram marketing. The answer lies in creating engaging Instagram ads. High-performing Instagram ads can be highly beneficial for your business, promoting your services, attracting new customers, and encouraging interaction with existing ones. Learning how to tailor your marketing to Instagram audiences is, therefore, well worth the time and effort.
Different ways of creating engaging Instagram ads
For pretty much as long as the internet has existed, there have been many different ways to advertise online. But even so, social media offer up more options than most platforms. Instagram is no different, giving you the opportunity to advertise your business in a wide variety of ways:
- using Instagram stories
- with photo, video, or carousel ads on the Instagram feed
- appearing on IGTV
- using explore ads
- with Instagram shopping ads
- simply posting from your business account
Different ad formats work for different goals – engagement, brand awareness, increased conversions, and sales, etc. So before you choose a type of ad, set clear goals and define your audience. This will bring focus to your Instagram marketing campaign.
A guide to creating engaging Instagram ads
Once you’ve decided which types of ads you’re going to focus on, it’s time to actually start making them. Regardless of the different format, these tips will help you create interesting and engaging ads your Instagram audience will love.
Start with a strong opening
There are many differences between online vs. offline marketing, but one thing is true in both cases: you need to grab the attention of your audience quickly. People are not going to watch or read a whole ad if the first few lines don’t seem interesting to them. So make sure that the first impression you make is a good one. If you’re using still photos with text, then make the photo interesting and write the most important bit of info in the first line of text. If you’re using video, take full advantage of the first few seconds of it.
Develop a personal visual style
It’s important to be consistent in your messaging as a business. This is why it’s good to hire the same marketing agency for all your campaigns – you want every ad to represent your brand and be easy to recognize as yours. Instagram is all about the visuals. So when advertising on Instagram, you’ll need a distinct visual style. This doesn’t mean that you can only post photos or focus entirely on videos. Rather, you should adopt a specific theme: black&white, high contrast, illustration, a specific color scheme or font – these are just some of the ideas.
Make your ads look less like ads
The omnipresence of ads in our daily lives can feel overwhelming for many consumers. They become averse to marketing, go out of their way to avoid ads, or even purposefully steer clear of companies whose marketing they’ve been targeted by. This is why stealth marketing – campaigns in which consumers don’t really realize they are being marketed to – is becoming more and more popular. Instagram gives you a great opportunity to attempt something similar. If you format your ad more like an aesthetic Instagram post or short hack video, you may be able to attract more users.
Use text, filters, and other effects wisely
Instagram is not just an app where you post visual content – it’s an app where you create and edit visual content. As such, it gives you many options from simple text overlays to various color-correction filters. But you mustn’t fall prey to the temptation of overusing the different effects. This can make your images and videos unappealing and detract from your message. Use filters and text sparingly instead. Choose something with a lot of visual impact and keep your messages short, to the point, and actionable.
Tailor your ads to the platform
Different platforms favor different file formats and dimensions. Instagram is no different. If you want your ad to appear in the feed, you should make it square. For stories, you should be working with tall rectangles. This won’t always match up with the dimensions you use for other platforms like Facebook or Twitter. So it’s best to create ads specifically for Instagram if you’re planning on running an Instagram marketing campaign. That way, you can be certain your ads will look good.
Remember that quality matters
Instagram is home to many creative people including photographers, designers, and other marketers. Just try scrolling down your own feed; you’ll certainly see dozens of stunning images even from perfectly ordinary people. When you need to compete in such an environment, you cannot afford to stand out for the wrong reasons. So keep in mind that most Instagram users follow at least a few artists and professionals. Your audience here is, therefore, used to a certain level of quality both in terms of clarity and in terms of creativity. Don’t play around with Instagram ads. Instead, hire professionals who really know what they’re doing. That’s the only way you’ll be able to compete on this platform.
The benefits of creating engaging Instagram ads
Although Instagram ads are no more difficult than any other type of ad to create, they do require some work and knowledge around the process. So why should you bother? The answer is simple: Instagram marketing pays off. It’s a way to increase brand awareness, attract traffic, improve conversion rates, and more. So learning the best hacks for creating engaging Instagram ads is going to be well worth your time.