We’ve already established that, so far, there are many aspects that you need to tackle to ensure a good conversion rate for your moving business. And with the many different types of leads there are, your pool of potential customers is not going to simply disappear. Rather, you need to categorize the leads you have and focus on those most likely to convert. In order to achieve this, you have to find ways to attract highly qualified leads. This is something we just might be able to assist you with.
No industry has two matching studies when it comes to the average conversion rate. The average and widely accepted conversion rate for moving companies range from 2-5 percent. And there are several factors that can influence this outcome, such as:
- Moving company SEO efforts
- Content quality and control
- The overall status of the moving industry
- Quality of website and inner page structure etc.
However, the one constant that never changes is the fact that the better your lead is, the more likely it will convert into a client.
8 ways to attract highly qualified leads
Yes, we’ve discussed and by now, most of you know what types of leads there are today. And from that, we know that HQL leads are the ones eager to convert. But one thing you probably don’t comprehend is just how to attract those types of leads? So, not to force our expertise on you, but here are eight principles to help you attract highly qualified leads:
- Demand Generation Partners
- Content Creation
- Email Marketing
- Social Media
- Referral Programs
- Create Guest Content
- Accept Guest Content
- Offer Free Trials
Once you go through all these steps, you will be able to establish a clear dominance and attract just the right type of leads you want. And if you have any additional questions, know that Movers Development is always here to answer them.