It’s no secret that social media is a great advertising strategy. In fact, having active social media accounts for your business is a must these days. But when we talk about social media marketing, we typically bring up platforms like Facebook, Twitter, and Instagram. While those are important, they are far from the only social media channel you can promote your moving business on. Branching out onto other platforms can actually be very beneficial for your business as it will open up a whole new demographic to your business. So if you’re wondering how to increase your customer base, then Snapchat should definitely interest you. And with these Snapchat marketing tips for businesses, you’ll do it like a pro.
Snapchat marketing tips for businesses can be very beneficial for your business
If you’re already generating top moving leads through Facebook, GoogleAds, and other marketing strategies, you may be wondering: Why should I care about Snapchat? That’s not such a strange thought – not many moving companies (or even businesses in general) rely on Snapchat for marketing. And the truth is that you shouldn’t put all your eggs in the Snapchat basket. Nonetheless, Snapchat is a valuable addition to your marketing toolbox.
Snapchat is among the top 15 most-used social media platforms. With millions of active users every day, it’s a good way to get some exposure to a new audience because the majority of people on Snapchat are under the age of 35. This means you’re getting access to some of the hardest to convert audiences: millennials and generation Z. And because of the nature of Snapchat, you can reach out to them in a way they like – by being fun and approachable. So even if Facebook, Twitter, and Instagram are working for you, you should still consider expanding to Snapchat as it will give you an audience other social media platforms cannot.
Basic Snapchat marketing tips for businesses that will help you use the platform better
Because Snapchat is such a unique platform, you need to know how to use it properly in order to make the most of it. So let’s start with the basics – what is Snapchat and how should you set it up for business?
Understand the platform
Snapchat is a mobile app designed for visual content. There are two main ways to share your photos and videos:
- you can send your snaps directly to another user who can view them for a set amount of time (usually 5 seconds)
- or you can put your content up in your Snapchat story from where it disappears after 24 hours
As a business, you can also pay to advertise through the Discover feature – the portion of the app where users can view stories from media organizations and prominent brands. However, this is quite expensive and therefore not accessible to most small businesses.
To set up an account on Snapchat, simply download the app to your phone and follow the prompts on the screen. You’ll need to input your birthdate, username, and email address. You can use a private account like this to promote your business or you can set up an account on Ads Manager to turn your Snapchat into a business account.
Know your audience
Like any other social media platform, Snapchat has its own niche. Because the content on it is temporary, users are less restrained in what they post. The focus is less on editing photos until they’re perfect or recording long, scripted videos. Instead, content is more on the funny side. However, this also means users have to be more creative with their content because they only have a very short time to make an impact. This is why you’re more likely to find young people on the platform – it moves fast, it’s about having fun, and it’s less likely to affect the daily lives of its users.
If you want to advertise to people who like this, you need to understand them first so that you can speak to them on their wavelength. Simply transferring your content from Instagram to Snapchat won’t work. You must create content for Snapchat specifically. So take some time to look at what other users are posting. This will help you understand your audience and what they like.
Promote your account
Snapchat is not public in the way most social media platforms are. Only your Snapchat friends can see and interact with your content. And they can’t share it further either. But if Snapchat Discover is too expensive and only your contacts can see your snaps and stories, you may be wondering: what is the best way to advertise your business on Snapchat then? The answer is to promote your Snapchat account on other platforms. List your Snapchat with other social media on your profile. Post some of the photos from your Snapchat on other accounts and invite people to follow your Snapchat for more. That way, you can spread the word around.
Creative Snapchat marketing tips for businesses that will attract a larger audience
Knowing how to use Snapchat is only part of the battle – you must also learn how to post the kind of content people like. This is the fun part of using Snapchat for marketing. You’ll get to show off your fun, playful, and creative side more than on other platforms.
Decide on the kind of content you want to post
The first thing you need is some type of strategy. Decide what you’re going to post. Will it be short instructional videos? Maybe something that shows how your business works behind the scenes? Or perhaps updates about the industry? You can even offer different discounts for your Snapchat followers! Consult with your digital marketing team if you’re not sure – marketing experts should know how to utilize Snapchat well.
Create your own filter
One of Snapchat’s biggest selling points is the filters. You can use them to edit videos and photos a bit. Some simply change the color scheme, others add stickers and frames with different messaging. The most popular ones are the ones that change the appearance of the user – adding puppy ears, turning your hair rainbow, or making you look like a fairytale creature. Some are so popular that they never go away. Others are seasonal or specific to certain locations. You can even create your own filter if you like! This is a great opportunity for advertising your business.
Snapchat users love filters so you’ll definitely endear yourself to them with one. Filters are also one of the best ways to reach a wide group of people on Snapchat since even people who don’t follow you can use your filter. Finally, filters allow you to be as creative as you want with your marketing – put your customers behind the wheel of a truck, have them driving down the highway, turn them into pieces of furniture, give them dollar signs for eyes… There is no limit to how creative you can be in advertising your business with a filter.
Lean into the weird
One of the best Snapchat marketing tips for businesses is to leave all your compunctions at the door. Snapchat is a place where you can be as weird as you want. In fact, the weirder the better. Remember: you need to make an impression. And you don’t have a lot of time to do it. So, originality and creativity are major benefits of this platform. Unlike Facebook and Instagram, Snapchat accounts thrive on being funny, relatable, and interesting. So that’s what you should be aiming for.
