Mobile device user trends for 2018 to look out for

When it comes to the mobile devices, we find that more and more of our target audiences use them. What this means for companies such as yours is that you have to adapt. And not just adapt in terms of a phone number – you need to ensure that everything you offer can be found via mobile devices. It’s a simple matter of servicing to the needs of the customers. Software for movers, business apps, mobile-friendly websites – it’s all gone global. And the best way to ensure that you don’t fall behind is to monitor mobile device user trends. However, don’t stop there – you also have to adapt in the best manner possible.

Why is the mobile user experience so important today?

The amount of time we spend on our phones isn’t lost on Google. Given the growth in mobile search traffic, it’s not surprising to hear that they have been hitting websites to ensure that users get the most relevant content regardless of the device they’re using. After all, just last year, Google revealed that over 50% of searches were done through smartphones. And several months ago, Apple stated that business apps were their 2nd best seller. So, to help your website remain relevant for search engines, we’ve put together four important mobile device user trends you should be aware of.

Smartphone next to a laptop and on a notebook.
Consider how influential mobile device user trends are today.

4 mobile device user trends & developments you should explore

You should always invest time into detailed research when you focus on mobile UX over a desktop. So, here are some helpful guidelines that you can use to your advantage when you decide to shift your focus to mobile device users. Along with the useful information here, you will also find certain actions Movers Development recommend you take.

1. Google has announced the migration of sites to mobile-first indexing

Back in March, Google made the announcement that they are going to rank mobile versions of pages more than desktop versions. This in no way means that you should panic over this indexing change. In fact, Google will ensure that all site owners are notified before the migration of their website occurs.

The point of all this? Google has decided to ensure that your content is mobile user-friendly. Otherwise, it will cause negative effects and a drop in your site value. The good thing to take away from all this is that the index formula is not mobile-only indexing. So, your best course of action to adapt to the first among mobile device user trends would be to consult with Google. Examine the recommended practices on mobile-first indexing.

2. Page speed is becoming a ranking factor, starting from July

Since page speed has a direct influence on the overall user experience, it’s only logical that Google takes notice of it. Google states: “People want to be able to find answers to their questions as fast as possible.” And we couldn’t agree more – after all, we live in a fast world where time is money and money is time. And high-quality content saves you both.

Page loading screen - speed is important among mobile device user trends.
Page loading time should be below 3 seconds.

When it comes to mobile device user trends, this July innovation will spread its range from desktop search speed to mobile search speed. And given the fact that we tend to search for information on mobile phones more and more, loading speed plays a big role. So, if your website speed is a concern, it will not only influence desktop users but also mobile device users. And you will end up losing potential leads because of it all. Therefore, if you work on improving the overall speed, don’t forget to test it on mobile devices as well.

3. 4G has almost completely replaced 3G in terms of mobile traffic

A 4G connection is now considered a global standard, which is good news for your page speed. Up until recently, the standard used for testing your mobile site was 3G because most of the world has a slower connection. That has now changed since Google has officially confirmed the majority practice of 4G.

Mobile signal transmiter
The world continues to grow, and so expands the reach of 4G.

And even if you test your site with a faster connection, it won’t necessarily make up for slow load time. What you can do, however, is to determine the metrics you wish to measure. A lot of factors affect page speed, including some you can’t control, such as a user’s connection strength and the device they’re using.

4. Mobile device users will leave a site that takes more than three seconds to load

Over half of mobile device users have a tendency to leave a page if it takes more than 3 seconds to load. Another fact Google research discovered is that bounce probability can increase up to 106% when page load time increases. So, logic dictates that if you wish to attract and keep visitors on your website, you have to work on mobile page speed. The goal should be below 3 seconds, but 5 seconds load time is also acceptable. Anything over 8 seconds is bad in terms of mobile device user trends.

Are you prepared for a mobile business world?

And there you have it! Some basic stats and facts to help you comprehend the current situation with mobile device user trends. So, you have everything you need to improve your mobile UX and make your website a better place for mobile users.

Even though Google will not look to switch all its focus to mobile users overnight, there’s nothing wrong with some preparation. In fact, the earlier you start preparing for it, the better you will fare in comparison to your competitors. Just think – you already have a large customer base that is looking you up via mobile phones. The longer you take to adjust to them and their needs, the more leads and conversion you risk losing. So, get to adapting and ensure the growth of your business.