You’re well aware of the importance of monitoring user experience metrics for your moving business. After all, you can’t tell the success of the user experience or failure without measuring it. If you can’t quantify the ROI in UX, there’s no use in trying to improve it. That being said, there are a lot of things that you could look at. In fact, there are so many of them, that it is impossible to look at all of them. Moreover, there is no one-size-fits-all solution because different industries place value on metrics that are specific to them. And given that moving industry trends are ever-changing, it can be quite difficult to tell what the right approach to measuring user experience is. So, to help you, we have decided to give our take on measuring user experience – a guide for movers.
1. Asking for feedback
Whether or not your moving service has satisfied your customers is a good indicator of the quality of your user experience. You can poll your users on their general happiness, and satisfaction with specific features of whatever you are trying to improve, be it your website or your moving services in general.
In fact, the most optimal thing you could do would be to work on both elements of user experience. Asking users to review your services, as well as to leave feedback about the experience of using your website is a good starting point. That being said, before inviting people to provide feedback on your website, you should at least attempt to include all of the essential elements of a moving website. This includes:
- Relocation cost calculator
- Basic information about your company
- Reviews and testimonials by previous customers
- Contact information in case users have any additional questions
All of this combined will help ensure that your website is as user-friendly as possible. And once potential customers reach your website, they should be able to quickly and easily find what they are looking for.
2. Looking at the Net Promoter Score
In the same way that satisfaction is a good indicator of user experience, so too are recommendations. Obviously, if a customer had a positive experience, they will be more inclined to promote the product or service to others. As a result, it’s not surprising that LTV measurement has become a hot topic in corporate circles. The Net Promoter Score has been the primary method for doing this. It is a simple metric that asks the user the following question: “How likely are you to recommend X to a friend or colleague?” The scale runs from -10 to +10 with -10 being the worst possible rating and +10 being the best.
You can use NPS to better understand your customer’s needs and gauge how effectively you’re meeting them. Ideally, you should try to get as many positive responses as possible. If your average score is lower than +3, it’s a good idea to take a look at what you’re doing wrong and try to fix it. Keep in mind that an NPS score of +7 is considered to be very good.
3. Google Analytics
This tool provides in-depth analytics for your website including visitor demographics, behavior, and user activity data. It can also track the number of new visitors and their referrals. This can help you identify the most valuable sources of traffic. Google Analytics also allows you to set a variety of goals so that you can measure the success of each of your marketing campaigns. You can set up basic goal conversions. These include time on site, the number of pages viewed per session, and bounce rate. Advanced goals allow you to track specific actions on your website such as form submissions. Once you have a goal set up, you can analyze your performance to see if your efforts are paying off.
At Movers Development we also recommend that movers use Google Website Optimizer. This is another tool that can provide you with valuable insights about your visitors. It lets you create a series of different versions of your web pages. This allows you to test them against similar ones to determine which one produces the best results.
This is a cost-effective way of optimizing your website without having to pay a developer to do it manually. You can experiment with different headlines, images, layouts, colors, and calls to action to find out what works best. You can also use Google Website Optimizer to test the effectiveness of paid search campaigns. If you use landing pages, this can help you monitor their performance. Once you’ve set up a test, Google automatically monitors your results and sends reports to your inbox so you can make adjustments as needed.
4. A/B Testing
It is possible to perform A/B testing on various aspects of your website with any one of a variety of tools that are currently available. Optimizely is currently one of the most widely used tools. It provides a straightforward graphical user interface that makes it simple to configure and execute tests. Additionally, it enables you to divide your target audience into different subgroups, which enables you to obtain more accurate results. Visual Website Optimizer is yet another well-known instrument. Because it lets you implement one version at a time, it is ideally suited for testing small changes on individual web pages. This makes it an ideal testing tool.
If you use either of these tools, you can get up to 15,000 page views per month without paying anything extra. It’s possible that you’ll need to upgrade to a paid plan if you want to run tests that are more comprehensive. This is also the case if you want access to more advanced features.
Hopefully, you have found Measuring user experience – a guide for movers useful. These tips will help you make the most of your marketing budget by driving more visitors to your site and increasing conversion rates. They will also give you an insightful overview of the key metrics you need to consider when you’re evaluating the success of your marketing campaigns.