If you are genuinely trying to set your moving company for growth, you need to use every means to do it! Online moving reviews are one of the resources you can tap into. To explain how and why, let’s go over the importance of online reviews for your moving business.
A valuable insight into ways to improve
The first reason behind the importance of online reviews for your moving business is that you can use them to improve! Most people who write genuine reviews want to share what they loved about your moving service or what bothered them. From these honest reviews, you will quickly pinpoint the areas where you need to improve your business. This is info that you might not be able to get even if you carefully observe the operations of your business. Simply because you are looking from the outside in, and, as such, you can sometimes be oblivious to the flaws of your business. Customers may not be perfectly neutral observers, but they are still less biased than you as the business owner.
Dealing with customer dissatisfaction
People often behave like the only valuable reviews are good reviews. If a customer is unhappy, they are unlikely to hire you again. This, in turn, means that you have no other chance to reach out to them than through the reviews. If they list genuine complaints, try to address how you are working to fix them. Even if they are trying to hurt your company’s image, the way to deal with complaints is to ask them to elaborate on what your company did wrong. You can, of course, try to delete negative reviews. But this typically results in them being reposted and new complaints added about you silencing them.
Building up brand trust and loyalty
One of the main reasons why online reviews are important is because they let you build up your brand image and customer loyalty. Nowadays, people look to reviews first when picking out pretty much anything. People rely on their ratings and reviews, from products to companies they want to hire. A great way to generate moving leads for moving companies is to have a well-managed reviews page. Of course, we are not saying you only need excellent reviews. As long as you deal with bad reviews, as we discussed, they can still benefit you. They will only hurt you if you neglect them entirely. Still, it is, of course, best for the quality of your brand that you try to accrue as many positive reviews as possible.
Improving your SEO and search results through reviews
Although they are not as effective as some other methods can be, online reviews still contribute to the SEO of your site and brand as a whole. As such, all the best moving company websites actively link their review pages to their websites. This way, you can tie your SEO to these review platforms even better. And the feedback of positive SEO will be greater as a result! One thing to note is that, unfortunately, this also means that the negative SEO associated with these reviews will affect you more. As such, you need to be very careful and manage your reviews page as well as you can. If you are smart about it, the positives will almost always outweigh the negatives! So, do not be afraid to use reviews to boost your SEO.
A perfect source of marketing material
Another reason for the importance of online reviews is that you can easily use them as marketing material! After all, few things are as persuasive as the words of a former customer. No matter how much you try to praise your moving services, they are much more believable, with the caveat that the review needs to sound genuine. Customers nowadays are much more discerning, so anything that sounds like a generic, auto-generated, or self-written review will only have the opposite effect. Trying to fake reviews can even hurt your brand, so you should always steer clear of that! Genuine reviews, however, are one of the few easy-to-acquire methods of digital marketing for moving companies. If you are not using them, you are missing out on a crucial resource for your company’s growth!
The importance of online reviews on moving related sites
The final reflection of the importance of online reviews for your moving business lies with the sites that rate moving companies. Such sites are admittedly not as common as sites for the best restaurants, shops, etc. But, if your city or state has a site that compiles and rates all the notable moving companies, you want your reviews to reflect well on your standing there. It is a perfect way to advertise my moving company, and you can get many customers to direct your form using this method. Of course, this means that you will want to predominantly secure positive reviews. This, in turn, means you want to try your best to encourage customers you think were satisfied to leave reviews in your favor. If you secure a good spot on rating websites, it will become a free source of leads.
The importance of online reviews for you
Now that you are more familiar with the importance of online reviews for your moving business, their usefulness should be obvious. By adequately leveraging them, you can grow your business furthermore quickly! Of course, you must be careful with how you do it, or they can be turned against you.