The ultimate goal of every startup, including your newly founded moving business, is to grow. However, we will be blunt and say achieving success won’t be easy. The numbers definitely don’t favor emerging companies. In fact, according to data published by the U.S. Bureau of Labor Statistics, approximately 20% of startups fail within their first year. While the statistics could be better, that’s not to say you are destined to fail yourself. A little something called ”Pay-Per-Click” advertising may just be the answer to your soon-to-come success. With that in mind, as one of the best digital marketing for movers providers, Movers Development brings you on a journey to discovery. One that will reveal the secrets behind the use of PPC advertising to help grow your startup and, thus, ensure your road to stardom doesn’t turn into an avenue to star doom.
What defines a startup?
Before explaining how PPC ads can help you make it in the already-saturated moving industry, let’s define the notion of ”startup”. Many people refer to small businesses as startups, although there is a line between the two. A thin one, that is, but a line nonetheless. Now, while both consist of only a few team members, small businesses have typically already established their name in the industry. Startups, on the other hand, haven’t yet gained enough recognition. They have become operational recently and are still in the initial phases of securing financing, setting down the basic business structure, and commencing operations. In simple words, the main difference between the two lies in their founding date.
Does this ring any bells? Or rather, does it sound like your own company? If so, you are in the right place! We’ll now answer the question you probably ask yourself: ”How do I advertise my moving company?”.
Use PPC advertising to help grow your startup from the bottom up
Building a startup from scratch is scary. It comes with a set of its problems with little financial reward. And to think that many fail before they are even given a chance to start properly. Sad as it may sound, there is even a global convention FailCon where founders of failed startups advise others on how not to repeat their mistakes.
However, as a reputable pay per click company, we are confident you won’t be telling your story at a convention of doomsday. Thanks to our guidance, you’ll be given a chance to grow. Exponentially, at that!
#1 Learn PPC before you start using it
The lack of knowledge on constructing, administering, and optimizing PPC campaigns is the leading cause of failure. You better get your reading glasses ready, hit the Internet, and get to work! Start by familiarizing yourself with the basics of Google AdWords, such as the ad auction, account structure, and keyword match types. You’ll also want to learn about identifying and setting up negative keywords, establishing a budget and initial bids, and setting up conversion tracking. Finally, learn everything you can about consistent account optimization.
#2 Present yourself as a ”problem solver”
As a startup in the making, it’s natural that not many people yet know of the existence of your business. But that may be about to change soon. How, you might be asking? By proving to potential customers, you have the answers to your problems.
When looking for services provided by moving companies, people search the Internet. They are highly likely to type keywords such as ”moving help”, ”relocation assistance” and similar. You must do thorough research to determine what keywords strike your target audience. Then, do a competitor analysis to see how others use them in their ads. Once you have an idea of your competitors’ PPC efforts, it’s time you develop ad content that will steal the show. While at it, emphasize the benefits your company provides to its customers. In other words, please explain how you might be able to solve their specific problems.
But what does this look like when applied to an ad? Here’s the breakdown:
- Start by putting yourself in the searcher’s shoes (your potential customers) and analyze the issues they could be having.
- Do keyword research utilizing problem-related keywords to discover terms and phrases with a respectable search volume? Ones that will attract people to your ad.
- Use an ad copy that shows you understand where searchers are coming from and have a solution.
- Maintain coherence and relevance throughout the user’s journey so they know you care about them and can solve their problem.
#3 Take small steps
You can use PPC advertising to help grow your startup only if you do it correctly. Regarding PPC, one of the biggest mistakes new moving businesses make is creating a massive list of keywords and stuffing them into different ad groups and campaigns. Not only will this squander a significant portion of your time, but it also sets you up for failure. Why? Because initial funding is limited. If you waste it on useless keywords and marketing campaigns, you won’t have the funds to launch the ones that matter. You’d be much better off using only one or two campaigns with no more than four or five ad groups per one.
#4 Seek external assistance
You have yet to learn much about managing your relocation company, especially if this is your first venture into the business waters. Chances are you won’t be able to do it all by yourself. And there’s no need to do so. You are encouraged to ask for help. There’s no shame in it. If you struggle to understand the nitty-gritty details of PPC and search engine optimization, let alone apply them, consider allocating some of your funds to a third party. Thankfully, MoversDevelopment is one of the leading SEO for moving company service providers you can count on. Thanks to our extensive experience, we know how to use PPC advertising to help grow your startup. Furthermore, with a plan specifically tailored to newly founded businesses, we offer you the support you oh-so-desperately need. From day one to hopefully years to come!
U.S. Bureau of Labor Statistics, U.S. Bureau of Labor Statistics, http://www.bls.gov/bdm/us_age_naics_00_table7.txt.