The age we live in requires social media as one of the best digital marketing for movers strategies. Some companies find using them to be second nature. These people are outgoing, clever, and happy to spend a significant portion of their day creating engaging content for various platforms. Others, however, find it challenging to manage even a single profile. If you happen to fall under the second category, don’t worry. Your business isn’t destinated for failure! Luckily, there are steps you can take to revive a social media profile, even if it seems as if it’s impossible to bring it back from the dead. Allow us to guide you through them!
Revive a social media profile regardless of how dead it might seem
Is upping your social media game one of your goals for 2023? On another note, how are you supposed to improve your socials when you have zero clue where to begin? Well, if you happen to be doubting yourself (and your capabilities), take the advice from the professionals to soon get moving leads you so desperately need!
#1 Let your business speak for itself
With the rush to get content up on social media, it can be easy to fall into the trap of doing what everyone else in your niche does. Now, of course, it’s a clever tactic to follow current trends and put into practice methods that have already been successful. Yet, conforming to the norm (without bringing anything new to the table) rarely increases brand value. Reports suggest that just 51% of branded content comes across as authentic, making this a serious issue for businesses, especially since about 90% of customers trust a brand based on authenticity.
A few quick Instagram searches are all it takes to see that branded profiles on the platform share a lot of visual similarities. Yet, they have something that sets them apart. Something that makes them…well, them. As an online reputation management for movers expert, we can confidently say that, should you want your moving company’s social media profile to stand out, you’ll need to do what you do best — be you!
#2 Interact with your audience
As you think about why people use social media, you’ll see the most common reasons are:
- To maintain family and social connections
- As a way to pass the time
- To keep up with the lives of famous people
- To educate themselves and read the news
Based on these findings, it’s clear that entertainment and the opportunity to interact with others are the top two priorities for social media users. And the best thing is that they can get both from your brand. Investing in content that helps you engage with your audience is a great way to revive a social media profile. In essence, you should focus on creating posts that start deep discussions.
#3 Never underestimate the power of lesser-known platforms
Suppose you are looking at moving company advertising from the audience’s perspective and return on investment. In that case, it makes sense that you would focus on content for popular platforms like Facebook, TikTok, YouTube, and Instagram. However, here’s the catch. Aiming for a smaller but more engaged audience may be more fruitful than aiming for massive exposure. You should not be shy about sharing on lesser-known platforms like Quora, Reddit, LinkedIn, and even Snapchat.
#4 Use videos to your advantage
If there’s one thing that can help you revive a social media profile, it’s the videos! The average daily video consumption among internet users has increased over the past two years, now at 145 minutes. It’s interesting to note that approximately 42 minutes are used to watch videos on YouTube alone. Videos are undeniably more attractive than other types of content, making using them an intelligent strategy for attracting viewers. The fact that they can also be so easily shared makes the effort it takes to produce them well worth it. In less than a minute, a professionally made video about packing or moving hacks may bring in thousands, bringing your brand a whole new group of engaged potential customers.
#5 Don’t take hashtags for granted
Do not underestimate the power of well-chosen hashtags as you explore how to revive a social media profile. Hashtags are helpful because they allow you to find individuals who might be interested in what you’re posting. However, they can capitalize on a trend and get new followers in not months or weeks but days, hours, minutes, and even seconds!
There are three things to keep in mind when using hashtags:
- Don’t oversaturate your content with them
- Use a combination of both niche and popular keywords
- Learn everything you can about your target audience to provide material that genuinely engages them
If you want to revive a social media profile, you can attempt to follow the tactics outlined above. None of these are difficult to understand or implement. However, they call for you to be true to your moving company’s identity. On top of that, they require that you interact with followers, test out various formats and distribution methods, and do some homework before you click publish. You will see tremendous results if you accomplish all of that. And no, we aren’t talking strictly about the number of your followers. We are also talking about increasing your website traffic and improving the overall success of your moving business. The success that you can, in significant part, contribute to the valuable, attention-grabbing content that you are providing to your audience.
