Is your moving company struggling to attract top moving leads and generate more revenue? It’s highly likely that your marketing strategy is to blame. Many old techniques just don’t make it in today’s world as buyers nowadays are already 70% through their buying process before even made a salesperson is even aware of them. Now it’s time to explore revenue marketing for movers. But what is revenue marketing? Well, continue reading and that’s exactly what you’re going to find out (and so much more).
What is revenue marketing for movers?
It’s not a secret that the purpose of marketing is to produce revenue. However, things may get complex, and marketing teams sometimes fail to link campaign elements to income. Marketers used to create leads, qualify them, send them to sales, and then call it a day. The marketing team’s job in this approach ends when the produced leads are handed over to the sales team. The sales team then chases the leads further. They don’t have to take any action on leads that aren’t ready for closing. However, as the purchasing process has evolved, so has the status quo and that’s when revenue marketing for movers comes to play.
According to the definition, revenue marketing is the holistic process of discovering specific marketing channels that deliver revenue development and match sales and marketing efforts with revenue. A more thorough approach is used in this type of marketing, in which both the marketing and sales teams collaborate to maximize ROI. The notion of revenue marketing was first introduced in the book Rise of the Revenue Marketer, published in 2010.
In this scenario, marketing must also have a closed-loop system and retrieve data from sales. It is the combined effort of the sales and marketing teams to achieve predictable revenue growth by establishing a consistent and continuous feedback loop. Revenue marketing aims to create techniques that can be easily replicated. Their main goals are to answer how to increase customer base and, as a result, how to predict sales and revenue.
The goal of revenue marketing for movers
Revenue marketing for movers is a combination of different strategies, tactics, and technologies and has the following goals:
- Fill the top of the funnel with sales-ready prospects.
- Increase the number of sales opportunities.
- Measure marketing progress and success in terms of revenue contribution that is repeatable, predictable, and scalable.
- Increase the return of investment on your total marketing process.
Revenue marketing goes beyond traditional marketing tactics. It establishes a clear path to revenue generation while traditional marketing emphasizes the process. Revenue marketing is all about outcomes and serves as the organization’s economic engine.
Why is revenue marketing important?
In the old days of marketing, doing sales and marketing independently worked brilliantly. The marketing team would hand over warm leads to the sales team, who then worked on converting them into customers.
However, B2B marketing methods have gotten much more personalized thanks to the Inbound approach. As a result, today’s marketing and sales teams must provide comprehensive customer assistance throughout the sales cycle. This implies that both the sales and marketing teams must be aware of what is happening in the sales funnel. They work together to develop a revenue-driven marketing plan and find the best ways to advertise your moving company.
Revenue marketing emphasizes how crucial it is for the sales and marketing teams to work together. The biggest benefits of revenue marketing are:
- Your sales team will have a greater understanding of the leads, their pain spots, and their decision-making process.
- The marketing department will discover which campaigns, channels, and techniques generate income rather than just clicks and views.
- Your customers will receive the most relevant information based on their sales cycle. This helps them make faster decisions.
How to create a perfect revenue marketing strategy?
The idea of revenue marketing doesn’t mean that you have to start all of your marketing efforts from scratch to do it. Instead, it gives you a chance to look at everything from a different angle. And, to make sure that your marketing strategy is linked to the company’s goals for boosting revenue, too. Further in this article, we’ll let you know how to do just that in four steps. In marketing, this is more or less the same for every industry so it can be applied to movers, too.
Step 1: Building a Buyer Persona
To start with, you need to know a lot about your customers. It’s important that the marketing campaign you come up with is based on a specific problem you want to solve.
You can make a detailed buyer persona to figure out what people need at different points in the buying process. When someone is ready to buy your product or service, they go through a buying cycle. This is a list of things they need to do before they buy. The buying cycle is important to know in order to make sure your sales and marketing efforts are in sync. People buy things in different ways, and you need to know which ways they like to buy your product.
Step 2: Aligning your marketing and sales team
The reason revenue marketing is so good is that it does what other marketing strategies can’t do. It makes the sales and marketing teams work together as one team.
It’s important to think of ways to get the two teams to work together to reach the same goals. You can also give the teams the opportunity to figure out their goals together and work on bettering their communication.
Step 3: Executing revenue-driven marketing campaigns
Even though your marketing team is already comfortable with this step, the difference this time is that you have a better understanding of the first two steps. You can incorporate feedback from your sales staff to ensure that the campaign is aligned with your revenue targets.
In fact, you should generate content for all stages of the purchase cycle by aligning with the sales team. It will make closing the sale that much easier and quicker.
Step 4: Analyzing and Optimizing
Finally, evaluate and quantify the outcomes of your marketing campaigns. This will help you figure out what’s functioning and what you’ll need to focus on fixing.
Make sure to track metrics that have a direct impact on revenue. For instance sales, conversion rate, and the number of leads created. However, it’s also important to track metrics that are used on a daily basis. For example, impressions and click-through rates.
Final thoughts on revenue marketing for movers
Even nowadays, most businesses follow traditional marketing structures. As a result, revenue generation is weak. The revenue marketing strategy is aimed solely at creating income for a company, of course including movers. So make sure to bring revenue marketing into the picture and transform your marketing journey.