One of the things customers are most interested in when hiring movers is their reliability. People want to hire movers they can trust. It’s how they avoid being scammed or end up with damaged and lost items. So, if you want to grow your moving business, showing that you are legitimate and trustworthy is one of the things you want to prioritize. Building credibility as a moving company is, therefore, one of the most important aspects of building your brand. But how do you prove to potential customers that they can trust you? What can you do to increase their confidence in your skills? And what else can you do to attract more customers? In this article, we explore the notion of building credibility as a moving company and how best to achieve it.
Why is building credibility as a moving company so important?
Modern studies show that one of the two biggest factors (aside from price) why consumers choose a certain brand is the fact that they trust that brand. This is even more important in the moving industry where customers must be willing to let you into their home and put all their belongings in your hands. Add to this the fact that most customers will have heard horror stories about fraudulent movers and the math is clear: if you want to attract customers and beat out the competition, you must run a trustworthy business.
Building credibility as a moving company by offering high-quality services
High-quality services are the basics of your credibility. Nothing ruins your reputation like dissatisfied customers. They’ll tell all their friends, post reviews, and raise disputes, all of which will negatively impact your image. So, it’s vital to avoid that by making sure your customers are happy with the services you provide. Hire experienced professionals, provide training and cross-skilling, use the right tools and supplies, and make sure your prices match the quality of your services – this is the first step to building credibility in the moving industry.
Building credibility as a moving company online
These days, the internet is a staple in all our lives. This is why having an online presence is incredibly important for any business. And internet presence is more than just Google ads and other marketing channels – it’s also about building your brand through a well thought out digital marketing strategy.
Create and maintain a good website
Before you can start thinking about the importance of backlinks for movers, the different social media marketing strategies, or the merits of pay-per-click advertising, you need to build a website where you’ll direct all the customers you gain through digital marketing. Your website is the foundation of your entire online presence as a business.
A moving company without an official website is immediately suspicious. So, it’s vital to make a website representative of who you are as a company. It should look professional but inviting, present your business and services in the best possible light, and be regularly updated. This is how you show potential customers they’re dealing with serious and legitimate movers.
Set up profiles and citations on other websites
Having a website is not enough – people need to be able to find it as well. While optimizing your content can get you to the top of search engine results, SEO takes some time to work. Especially if you’re just starting out, you’ll want to expand your online presence beyond your website.
One of the best starting points is to create local business citations in business listings and databases. That way, people looking for movers in their area can easily find your contact information. The other thing you’ll want to do is to set up business profiles on social media and review websites. Investing in official business profiles across multiple websites lends legitimacy to your company.
Clearly display relevant information on your website
If you have nothing to hide, you shouldn’t be afraid of your customers looking into your business. So make it easy for them to research you; not only will they appreciate easier access to relevant information, but they’ll also see you as more trustworthy for not trying to hide anything. So in addition to your address and contact information, display your FMCSA license and insurance information on your website to boost credibility.
Building credibility as a moving company through interaction
Ultimately, it is our own personal experiences that stand out most in our minds. So the impression you leave on potential customers in your interactions with them has to project credibility. This can turn their opinion around completely, making them trust you more or less depending on how you treat them. To ensure that all customers have a positive impression, provide all your employees with the same training about customer care and remind them why this matters.
Respond to customers quickly and honestly
Even if you put all the information about your company, services, and rates online, people will still have questions. Sometimes because things are unclear and sometimes just because they prefer speaking to a real person about their doubts. When this happens, you want your responses to show that you’re professional and trustworthy. So, have someone by the phone at all times and invest the effort to respond to emails as fast as possible. This shows that you care about potential customers’ concerns. In your responses, be professional and informative but polite and personable at the same time. This can leave a good impression on your customers.
Provide high-quality customer service
Good customer service is vital to building credibility as a moving company. No matter how good you are at your job, things happen sometimes. Poor road conditions or bad weather can be detrimental in the moving industry. And people make mistakes too, even experienced professionals. So, it’s inevitable that some customers experience delays or damages. How you handle this is going to be crucial for your reputation. Always stay polite and professional. Be calm and patient with frustrated customers.
Finally, apologize and do everything you can to rectify the mistakes. Your customers will be far more understanding and far more likely to walk away happy if they see you trying to the best of them. In turn, you’ll avoid bad reviews.
Start investing in a stronger level of credibility with professional insight
Movers Development is a company that understands and values the importance of building a strong brand. We have years of experience in helping moving companies make their name a recognizable symbol for quality services and supreme customer care. Whether we’re talking about SEO for moving companies, providing tailored software solutions, or simply being a guide on a journey through the digital world, our team does it all. Contact us today and let us help you in building credibility as a moving company the right way!