Knowing your brand’s target audience can help you establish more accurate profiles and reach out to them on the platforms and locations where they spend the most time. Even though it might sound complicated, nowadays there are a variety of tools available to dive into the demographics of your existing visitors and target audience. In fact, you may already have some installed such as different moving company software or similar. To help you figure out who your present visitors and customers are, as well as who you wish to attract, we’ve selected audience research tools you should look into.

Audience research tools you should look into

A marketing team of four people having a meeting about audience research tools in an office with glass doors
It’s important to train your team in using different audience research tools.

People dislike change, and this is a universal trait. According to studies, Americans buy the same 50 goods, which account for around 85 percent of household necessities. Needless to say, if you want someone to move to your brand, you may find yourself between a rock and a hard place. And if you’ve ever had a product launch fail, you can probably blame it on a lack of research.

However, with the correct research, you can:

  • Assess whether the opportunity is feasible.
  • Determine how you should present your individual service or product.
  • Get feedback and find out what your customers think of your most recent launch. 

To help you get to that valuable data, here are audience research tools you should look into.

Social media analytics tools

Nowadays, digital marketing for movers (and any other industry for that matter) is essential for growing your business. If you already have a social media following, you can use tools on both Facebook business pages and Instagram business accounts to learn more about who your audience is and what they appreciate.

On Facebook, simply go to your business page and select “Insights” from the “More” drop-down menu. When you click on “People” on the left side of the screen, you’ll be able to see basic demographic information about fans, followers, people you’re reaching, and people who are engaging with you, such as age group, gender, and location.

To do this on Instagram, go to your profile page and click on the three bars in the top right corner of the screen. Then, select “Insights.” You may examine the geography, age range, and gender information for your followers by going to the “Audience” tab.

This demographic data informs you about the type of viewers you’re drawing with your content. The results may come as a surprise to you. Some firms may believe that their major audience is Baby Boomers, only to discover that it is mostly Gen Xers that follow their Facebook page or Instagram feed. This might assist you in fine-tuning your messaging to appeal to your target audience profile.

Your website analytics tools

Your website analytics can also provide a wealth of useful information about your present audience. Thus it will allow you to understand more about your brand’s target demographic. Google Analytics, for example, includes a whole audience tab that provides the fundamentals. For example, your users’ geographic area, gender, age range, and language.

Plus, there’s so much more to look into. The “Interests” tab will also show you what your visitors are interested in. You’ll find out about their affinity categories such as shoppers/value shoppers and technology/technophiles; in-market segments such as home & garden/home décor and apparel & accessories/apparel; women’s and other categories such as food & drink/cooking & recipes.

A person going thorough Google analytics on their laptop
Under Google Analytics’ “Interests” tab, there’s a treasure trove of audience data you can use to improve your products or services.

You can even delve deeper into these categories and get a greater understanding of your ideal customers. You can find out what they enjoy, what they buy, and where they shop. This data assists you in fine-tuning your messaging as well as determining new items or services to offer and where to promote them.

The interests of your users, like demographic information, may surprise you and present an opportunity to improve your marketing. For instance, if you’re running a moving company, you might find out that most of your visitors are retirees. You can use this information for your next marketing strategy and work on making your services more senior-friendly. Eventually, a lot of leads for moving companies will be coming your way.

Social listening

Social listening is a useful strategy for learning more about your target audience. It’s distinct from social media tracking in that it explains why your audience says specific things about your brand or connected businesses on social media. You may learn more about the topics your customers follow, the businesses they interact with the most and why, and where they spend their time interacting through social listening.

With this information, you will learn more about your target audience’s interests and behaviors. However, you can also use it to build your marketing campaign messages to better reach and engage your target audience. Social listening technologies allow you to monitor numerous social platforms from a single dashboard. There you’ll be able to track brand mentions, keyword searches, tags, and direct messages.

Use surveys

Conducting surveys of your most valuable clients is another technique to gather more demographic information. Take beauty companies as an example as they absolutely excel at this. They inquire about hair color, eye color, and skin type, for example, in order to recommend cosmetic shades and products.

A woman answering a survey on a tablet that's attached to the brown door next to a hanging house plant
Surveys allow you to ask your customers directly for their feedback which you can later use to improve your products and services.

Surveys that collect information about your brand can provide even more insights into your target demographic, allowing you to promote items and increase sales. You can also stay ahead of industry trends if you survey your clients on a regular basis or urge them to update their information.

Which audience research tools will you try?

On top of what we’ve listed, there are plenty more audience research tools that are worth trying out. They will help you gather crucial data about your audience which you can further use to adjust your products and services as well as your marketing strategy. By knowing exactly who your customers are, you’ll be able to approach them with more confidence and offer exactly what they need.

Font Resize
Contrast