Customer Segmentation Tools for B2C Businesses | Movers Development

Top customer segmentation tools for B2C businesses

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Ensuring long-term success requires you to explore ways to enhance your current approach to generating leads. You may not be able to manage a lead-generation tool on your own. It’s possible that you and your site visitors are tired of always being bombarded by generic, annoying pop-up forms. Maybe you’re in a different situation where you’re unhappy with your existing ESP but would like to upgrade to something more robust to generate more quality leads. Building up your subscriber base may be a prerequisite for the next offer you receive. In this article, we explore a selection of the top customer segmentation tools and how they can help advertise your moving company.

Top seven customer segmentation tools for B2C businesses

Vector image of a person selecting a specific profile from a database above a keyboard.
For those without experience, segmentation requires the proper tools for the job.

Google Analytics

In addition to its general usefulness, Google Analytics may prove to be a great resource for customer segmentation in the case of businesses looking for niche assistance. The software provides a plethora of data about website traffic that could prove valuable in the identification and categorization of target audiences. The data gleaned from its audience section is invaluable for understanding your audience.

Unfortunately, Google Analytics’ more advanced features are severely limited. It’s useful for helping you classify consumers according to objective criteria like age, gender, and household income. However, there are numerous other data sources, such as online store purchases and email marketing campaigns, that are not extracted by the platform. In order to have successful email campaigns, you will need other tools. Google Analytics might be a good choice if you’re looking for a tool to help you divide your audience into groups based on real data.


SaaS and e-commerce businesses widely use Kissmetrics as a website marketing analytics platform. It’s a useful strategy for segmenting your target demographic and achieving financial objectives.

Using Kissmetrics’ unified dashboard, creating targeted audience subsets is a breeze. Nearly all of the major online marketplaces are compatible with the software. To better personalize future emails, campaigns, and products, you can divide your customer base into subgroups depending on their characteristics or actions.

Any business that wants to begin focusing on certain subsets of its audience would profit greatly from having access to all of these elements. When you link Kissmetrics to your favorite e-commerce platforms, you can set up a single location to define your target demographics. That will then trigger automated data collection and analysis.


OptinMonster is one of the top customer segmentation tools. It’s a popular self-service lead generation and conversion optimization application that helps organizations expand their email and SMS subscriber bases and boost conversion rates. Using the drag-and-drop builder and one of OptinMonster’s 400+ opt-in form templates, customers can make sign-up forms from scratch without having to write any code.

OptinMonster University is a free resource available to all OptinMonster users. It offers a wide range of educational resources, like video lessons, webinars, and downloadable cheat sheets. All of them are designed to assist company owners, marketers, and entrepreneurs in expanding their email lists and increasing the number of conversions they achieve.


If your organization uses email marketing, use Mailchimp’s campaign segmentation option. The company found that segmented messages had 23% higher open rates and 49% higher click-through rates than regular ads.

With Mailchimp’s segmentation function, your business can immediately begin doing the following:

  • Aiming for specific behaviors
  • Based on your own research, divide your customers into distinct groups.
  • Email lists can be organized into categories according to shared traits.
  • Use MailChimp’s marketing data and predictions to your advantage.

A further fantastic aspect of this app is that it facilitates the simple addition of new demographic categories as your business grows. With MailChimp, you can take it slow and figure things out as you go. As you grow, you can add to your preexisting customer base rather than start from scratch.

Thrive Leads

If you’re using WordPress and want to turn your site into a legitimate business, Thrive Leads is a tool you should really explore. By including a little bit of Javascript on their website, Thrive Leads customers may gain access to many opt-in forms at a price that is reasonable for startups.

Thrive Leads is an app that helps its customers create more leads. It does that by providing them with a variety of landing page templates and opt-in forms. Self-service users of Thrive Leads can access a wide range of materials, such as a detailed knowledge base, training, and webinars about the platform’s drag-and-drop editor, A/B testing, and analytics.


According to Twitter, there are currently billions of conversations happening online. With Brandwatch, you can turn the data from these exchanges into insights that can improve your business. Learn how your customers feel about your business and the alternatives you face. Brandwatch’s unique features include:

  • artificial intelligence (AI)-powered insights;
  • direct contact with niche micro-influencers;
  • crisis management;
  • competitor analysis.

It keeps track of where your brand is mentioned on the web, compares you to the competition, and gets you ready for any threats.

This one-of-a-kind application works seamlessly with numerous third-party platforms, including Google Analytics, Hootsuite, Buzzsumo, and Salesforce. Companies can use Brandwatch to see how customers feel about their goods and services. Basically, businesses use it to get ahead of any negative reviews.


Salesforce is a popular customer relationship management (CRM) platform designed to facilitate cooperation among your company’s many departments. That includes marketing, sales, commerce, support, and IT. It uses AI and machine learning to help you divide your target demographic into more manageable chunks. It analyzes data and makes educated guesses based on factors like:

  • Population, Habits, and Lifestyle Analysis
  • Devices used
  • Distribution of your marketing materials
  • What the customer goes through on their way to becoming a paying customer

By using Salesforce’s Audience Studio, you can combine data from any source to develop more detailed profiles of your intended audience. This makes it easier to find patterns in how your target audience interacts with your brand across all channels and mediums, as well as one of the top customer segmentation tools.

Start exploring your audience segmentation options today

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Leave the segmentation to our team of digital marketing professionals.

These were just some of our top choices when it comes to audience segmentation tools for moving companies to look into. Of course, there is always the option of skipping past testing and learning to use some or all of these tools. Contact Movers Development today and give our team the chance to enrich your website with content that your target audiences will respond to. That way, you’ll be able to avoid having to segment audiences and focus your efforts on booking moving jobs and growing your moving company. Call us now and schedule a free website audit.