As a modern mover marketer, you are probably familiar with the term search engine optimization, or SEO. Most modern business owners and the majority of marketers are aware of what SEO is and their need for it. Understanding what it is, how it works and why you need it may, however, be a little less clear. Whether you are new in this, or just want a refresher, read on for SEO baseline knowledge you need. It is very important that you are aware of the influence of SEO optimization on mover’s marketing, so you can provide your customers with professional service.
What is SEO optimization?
SEO stands for Search Engine Optimization which refers to the art of improving the visibility of a website with search engines like Google, Bing and Yahoo in order to increase the number of visitors to the site. SEO is the study of how search engines work and the factors that can be manipulated to increase the website rankings within a given SERP (Search Engine Result Page). SEO uses various tactics to influence the hundreds of search engine ranking factors. The sought-after result is attaining best rankings within a SERP for a high volume search query related to the service you seek. This provides a notable amount of quality and organic, not paid traffic to your mover’s website.
How important is the influence of SEO optimization on mover’s marketing?
Let’s assume you have invested in a solid website for your moving company, and you are ready to convert valuable prospects into clients. The issue is that they have to optimize your site first. Search engines use automated machines called crawlers or spiders. The goal is to find your web pages. Search engines then rank those pages according to how relevant they are to a particular search request. Search engines continue being more sophisticated, but relevant keyword strategy remains critical to success. The point is that the topic of the page should be closely tied to the search phrases used by prospective clients.
Essential factors that SEO for mover’s marketing position depends on
Besides keywords, the influence of SEO optimization on mover’s marketing depends on lots of factors. These include elements you control within your mover’s website (on-page SEO). These are:
- Search-friendly URLs and images
- Internal links
- The overall structure of your site
Also, they include the external factors (off-page SEO), such as social media and links from other reliable websites back to yours. Each of these elements is weighted in a different way, but all are credible to have an effect on search performance.
Search engines like Google are changing their formula or algorithm all the time in order to bring the best possible results to users. Social media signals nowadays play a significant role in ranking. More focus is being placed on user intent vs. words in the search box. For mobile search, a responsive design has become a must. With every new update, the one constant is great content. When you continually create valuable, user-centered, appealing content, search engines will always take note.
How does SEO affect your moving business?
Many moving companies are making a renewed commitment to investing into developing stable, SEO optimized web infrastructure that is search-engine friendly. And given the engines’ continued guarantee to improving their algorithms over time. Investing in organic SEO is more important now than ever before, in spite of the actual complications everyone finds themselves facing when it comes to the lack of organic keyword data and traffic. Your moving business definitely needs to have an SEO strategy. Especially if you are interested in succeeding in terms of online marketing. It remains one of the single most important components of any moving company’s branding efforts and online presence.